I only go for original or taro milk tea when I buy bubble tea. Their Taro milk tea is great! At £3.75, it is around 50p less than than the normal prices. Probably main driver for my coming here :) They recently just reformulated their taro milk tea recipe so try it out. read more

A few friends and I went here on a whim. It's quite expensive, and all you get is essentially a cup of glorified juice with a very slight tea flavour (I got the passion fruit one). The drinks have some kind of jelly balls floating in them, which I suppose are the eponymous 'bubbles', but they have very little flavour and the strange, almost slimy texture is very off putting. I threw the drink away before I'd finished it. The novelty makes it worth trying once, but I won't be going back in a hurry. read more

Really delicious bubble tea shame there aren't more options. Lychee milk would make my experience complete. read more

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I'm from Taiwan where bubble tea is a lifestyle, their bubble tea is true to the taiwanese taste. Little bit expensive but it makes a nice little after meal treat. read more

Was recently told by a customer at work about bubble tea. Intrigued, I did some research, and found that this company have shops cropping up all over London, so I gave the Soho Branch a visit. I'm not sure what I was expecting, but there was a really unique vibe. The members of staff wear lab coats, and the shop is decorated with all sorts of science paraphernalia. I had an apple tea with passionfruit popping boba. It's a super odd sensation drinking the tapioca through a straw, but somehow, delicious. Surreal, but lovely experience. To quote Arnie, I'll be back! read more

Baffled by the quirky window display (showing all sorts of sciency equipment) I decided to investigate. Before I knew it, I was guzzling a 'honeydew' milky concoction recommended to me by one of the 'bubbleologists'. I don't have any other bubble tea experiences to compare this one to. However, I'm already craving more! If you're feeling dubious about sucking up something chewy through a straw, don't be! It's delicious. I was told by the 'bubbleologist' who served me, that you can also get 'popping boba', which is a type of fruit juice bubble, and jelly made from seaweed. Nom! :D read more

I was introduced to the world of bubble tea today by a friend. Staff were very friendly, and dealt with my confusion and bewilderment with ease. Apparently it's a scientific approach to the concept of bubble tea, with the use of powders, fruit juice or milk, all shaken up together, a bit like a non alcoholic cocktail bar. I opted for apple, and, expecting this to be really sweet, was pleasantly surprised when I tasted that it's actually quite a bittersweet, complex flavour. Next time I'll get more creative! read more

Just went to Bubbleology the 2nd time today. Realised how the shop was trying to make simple bubble tea appear like a chemical oddity. The staff wears white lab clothes. There are bright colour liquids in chemical flasks with bubble coming out of them at the shop window. Next to the till there were similar bright colour fruit juice line up in plastic cups. The main bubble milk tea was simply written on the menu by white chalk without any pictures. Next to milk bubble tea there is chalk writings suggesting people to "go crazy" and mix different fruit juice, which is bizarre. Bubble milk tea was not even on display next to the till. On the wall, there are intro of bubble tea in a strange style. The wall suggests bubble tea came out of "big bang" in Taiwan and evolved at different parts of the world. The picture on the wall has symbols resembling organic chemical molecules. Everything made bubble tea looks like an oddity and strange even for chemical+nuclear geek. The bubble milk tea tastes very GOOD actually. But cost £3.25 for regular size and £3.75 for large size. That's 3 times more expensive than in Asia. I get a plastic straw wrapped in a fitting plastic wrap, which is good. But I found the lid of the plastic cup a little hard to pierce through. I made a mess trying to pierce through the lid. There are couple small tables to sit in the shop, but the music is just a bit loud for pleasant conversations. read more

Quirky take on a classic tapioca drink, which comes at a semi-premium price. But hey, the mad bubbleologists are serious about their craft and it's more fun when you join in on the act. Who knew drinking balls could be even more interesting? read more

cool place. i like that they ask u for no sugar. cut those calories (and pretend those innocent little bobas dont do harm)

Best boba you can find in London, hands down (although that doesn't say much since general Boba in London is horrible. A bit pricey, but well worth the money. Love the chemistry theme! read more

Bubbleology is a really cool looking bubble tea café hidden away in Soho, which serves really tasty Taiwanese bubble teas. I went on Sunday and received my free Taro bubble tea, as part of Bubbleology's birthday offer. It was very creamy, and delicious. The queue was very long and I even had to stand outside the shop to wait for my order but I suppose everyone was eager to get their daily bubble fix..Have to say though...very interesting people watching while waiting read more

This place is wonderful. Bubbleology is one of the few authentic bubble tea shops in all of London. They have both milk and juice teas, which they mix with either white, black or green tea. They have lots of great flavours and I haven't tried one that I didn't like yet. The tastiest part of the tea is the unique boba in the bottom of the bubble tea. These are little black tapioca balls that are chewy and delicious and when you drink the tea you suck them up through the massive straw they give you. Bubbleology is a place you should definitely check out. The scientific theme provides a fun and exciting experience for people of all ages but watch out cause you may become addicted to it! read more

Edit 13/4/2012 A friend convinced me to visit Bubbleology again after two rather bizarre experiences (details below). Today's experience was quite pleasant and back to how it was when I first visited. I received a personal message from Bubbleology's team and I am happy with how efficiently they handled the situation below. I will most probably be back as they do the best jasmine bubble tea in town.I've been to Bubbleology in Soho thrice. My first experience was lovely, but everything went downhill from there. During my second visit, staff was rude and had a go at us because my friend decided to pay for my tea when he had already put a single transaction through the till. I know it was inconvenient to reverse the transaction but there was really no need to be rude. When we sat down, another member of staff started clearing our table and discarded my receipt which was on the table without even asking if I still needed it! A few minutes later, a bloke sitting at the table right opposite us started taking his shirt off! He reeked terribly of sweat, and the staff did not do anything about it. We left soon after, unable to take another whiff of this man's sweaty armpits. I returned two weeks later. My third visit definitely surpassed the second, but not in a good way. They made my usual (jasmine tea with strawberry popping boba) but it turned out very bland. I asked for another one, but this time, it was far too sweet. I gave up asking for a replacement and diluted my tea with some water I had in my bag. My friend's honeydew tea was worse. She took two sips of her tea and spat out some weird black bits (which looked like ash). The staff reluctantly made her a new one, but to her disappointment, it still had some of those bits in it. read more

Great place. Efficient service. Popping bubbles are good.

Not exactly the cheapest soft beverage option around, but nevertheless a really great experience and quite a fun sensation when those little sweet 'bubbles' get sucked up. Bubbleology is probably the best of these little tea shop incarnations to grace our London streets lately. It really is definitely worth navigating the maze of Soho to find. The flavours are absolutely delicious. The staff have come up with some really great creations for me and a couple of their own suggestions too. read more

I had such a craving for a strawberry bubble tea and having lived in Chinatown in New York for a year I was spoilt for choice with bubble tea cafes over there. They even have frozen bubble teas and crazy desserts in New York. So I have been very happy to learn that Bubbleology popped up (excuse the pun!) just around the corner to where I work. It is a great place, which I visit regularly- although I do find it quite cramped in there and actually prefer taking my tea away to enjoy the bubbles in the open air of Soho! read more