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    Brian Scott Cohen - Guaranteed Rate Affinity

    4.8 (16 reviews)
    Open 9:00 am - 5:00 pm

    Services - Brian Scott Cohen - Guaranteed Rate Affinity

    Mortgage services

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    2 years ago

    I need your help about a vacancy please contact me by the way my name is Daniella Dorismond I can be reached at 917 5005853

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    10 years ago

    Brian and his team are all-stars. They are lightning fast, attentive, and excellent communicators.

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    Ask the Community - Brian Scott Cohen - Guaranteed Rate Affinity

    Review Highlights - Brian Scott Cohen - Guaranteed Rate Affinity

    This doesn't mean the process of going through a coop purchase, or refinance wasn't stressful.

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    loanDepot - Dillon White, Internal Loan Consultant, NMLS: 1683181

    loanDepot

    (18 reviews)

    If you want an overly-aggressive, super salesy, fast-talking, used car dealership type experience,…read morethese are your "every realtor in north Jersey recommends them" (but I have no idea why) by-default, go-to people. I spoke with 2 different reps over a 9 month period (basically tried switching reps to see if my experience was any different; it was not). They're all local NJ branches of a large mega-corp based out of California, so YMMV, but at least in the local Hoboken/JC/NYC metro area, there are a lot better options out there. Just call any established, well-rated, long-time traditional lender and you'll get much more low-pressure, personalized experienced than this chop-shop. Pretty sure everyone (including the most popular brokerages in Hoboken) just use them by default, either out of pure laziness/proximity or because "one hand washes the other," or simply from agents and clients not doing their own research to know that better options exist. Do your homework. There are plenty of better lenders out there. This is very much a "metro NYC experience," a rushed effort with little interest in actually taking the time to talk to you as a person, with a we-know-it-all, we're-the-best, just-trust-me-and-I'll-take-care-of-everything-and-how-dare-you-ask-me-questions attitude. Home buyers, you are not in the 5 boroughs anymore. This is New Jersey. Find a lender who will take time to thoughtfully and thoroughly explain all your options, answer your questions, give you a sense of the current market, and talk with you--not "at you" and over you. Tons of nicer and more patient, low-pressure lenders out there to deal with. And oh, BTW, their website is also clunky and buggy (couldn't even upload docs properly), and their rates were higher than most of their competitors too! P.S. I am closing on my condo this week, and it will definitely not be through loanDepot. Hard pass!!!

    Baret and his team are solid professionals who do a five star job every time! I have worked with…read morethem many times and I have never been disappointed. Highly recommend them.

    Brian Scott Cohen - Guaranteed Rate Affinity - mortgagelenders - Updated May 2026

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