McChouffe was my first, and as such, holds a special place in my heart. You never forget your first, and I remember the exact time and place I sampled her greatness. I vowed then and there, at the Brickstore in Atlanta, GA, to travel to this magical land called Belgium.
My pilgrimage finally took place in 2011, while I was temporarily living in Stuttgart. I emailed ahead of time, and happily they had a tour scheduled the day I was planning for, albeit in Flemmish. Nevertheless, they allowed this American on the tour. At the time, it was free for Americans. And, with your tour, you received two complimentary glasses of beer in the brasserie, a souvenir glass, and your choice of a bottle opener or gnome hat. I went for the bottle opener and still use it to open all my bottled beers, even twist-offs! All of this, for me, for free. Yes, please! I would easily have paid for all of it. McChouffe on tap is just phenomenal, and so much better than the bottle. It was everything I hoped it would be, and more.
I hit the restaurant and the gift shop. Had rabbit for the first time, which featured a McChouffe sauce, and was quite tasty. I scored several awesome additional souvenirs, but I can't say it felt like a commercial wasteland, the shop and grounds in general are very small and reasonably priced.
For the beer, their hospitality, and exceeding the already unreasonable amount of hype I made you responsible to live up to, I thank you, Brasserie d'Achouffe. read more