Specialties
Step back in time at Brand X Hebron, a unique restaurant and bar inside a beautifully restored 1882 limestone bank and general store. Guests can explore the history of Hebron while dining, with original bank documents on display and the old vault now serving as our walk-in cooler. We’ve recently restored the building, uncovering the original lobby tile floor and windows that let the heart of Hebron shine again. Our menu features sizzling steaks, juicy burgers, hearty sandwiches, and a fresh salad bar served nightly—plus soft serve ice cream to top it all off. Families love our welcoming atmosphere and the location, with the World’s Largest Porch Swing and a playground park right in our backyard. Whether you’re traveling Highway 81 or looking for a hometown favorite, Brand X Hebron is the perfect stop for history, flavor, and Nebraska hospitality.
Known for the famous Brand X Burger—a juicy cheeseburger marked with an “X” of crispy bacon—this spot is where locals gather and visitors feel right at home. Whether you're here for a hearty meal, a cold beer, or one of our fun events like Keno, leagues, or beer gardens, there's always something cookin' at Brand X.
Stop by to experience a place where history, community, and great times come together—right in the heart of Hebron! After dining, you can swing on the World's Largest Covered Porch swing in the park in our back yard.
History
Established in 2023.
Brand X Hebron is the heartbeat of Hebron. Rhiannon, who grew up here and worked at Brand X Saloon in high school, and her husband saw the value in keeping this small-town gem alive—even living 90 minutes away. After sitting empty for 6 years, they stepped in when it went up for sale. In just 40 days, they remodeled the space, creating the clean, inviting spot it is today. Along the way, they found original 1882 bank documents now displayed inside. With cattle branding as their theme, their food, drinks, and décor celebrate Hebron’s roots. From family dinners to deep bar chats, it’s where memories are made. Thanks for helping keep the heartbeat of Hebron alive!