Located in a fantastic "flea" market…read more Prices higher than street vendors - but the quality is on par with the hats you get in a traditional brick and mortar store and the prices are much lower than those (handful of remaining) stores. The hats sold by street vendors are very cheap and you get what you pay for. The owner is also delightful.

I was looking to buy an Italian hat a souvenir for my father. I also ended up getting one for…read moremyself Location: this is a booth that is part of the flea market that happens weekdays 8-2 and Saturday. It's in the back. The shop owner was very nice. He spoke to me in English and helped me pick a summer hat. He was also willing to negotiate. Overall it was a great experience!

From the owner: Negozio storico di Roma con vasta gamma di cappelli e accessori per uomo e donna.read more

Antica Cappelleria caught my eye... as hat shops do. The…read moreprices were fair but not all of the hats are Italian. I bought two hats. One of the hats I bought was made in Japan. It's still a great hat, but go elsewhere if you want local-only. The employee (I'm not sure that he was the owner) did not allow photos, which is understandable, as my companion suggested he may be accustomed to people coming into the store to try hats, take photos, and not buy. I wanted to see what I would look like in one of the hats. The mirror was warped and the lighting in the store was poor, so I'd wanted to see what I looked like on my phone screen and possibly text the photo to another friend to get her thoughts. Anyway, I made the leap and it's been good hat-wise. Maybe the owner used the proceeds of my purchase to improve the mirror and lighting situations. He worked with me on the price. First he offered a cash discount, but when I needed to choose between those hats because I didn't want to part with all that cash, he offered the same discount with a card purchase.

I'm tempted to give this place 5 stars, but the service I received was so lacking that it would be…read moredishonest for me to do so. Otherwise, the selection is wonderful (as far as I was concerned.) They had hats of many varieties, sizes, and colors all cramped into a quaint little hole in the wall. If you divert your attention for a moment while walking past it, you could miss it. To be fair, my feeling was that the kindly gentleman and woman attending the shop were less than patient with me because of tourist-fatigue; it was right before the peek month of tourist season (June,) and the narrow Roman side-streets were already difficult to traverse without brushing against other tourists. I assumed that they had been mainly dealing with bemused tourists, who (let's be honest) often have little consideration for the reality around them, and probably treated their shop like an exhibit/photo booth more than a family business that deserved more respect; I witnessed many people enter without any intention of buying, and I can understand how that can become tiresome. The two shop keepers were much less indifferent once they understood that I was there to actually purchase a hat. By that point, it was sort of too late to change tunes, so they ever-so-smoothly transitioned into smiling faces, and more courteous mannerisms. They suddenly started making a bit more eye-contact, and a slightly more genuine effort to aid me in my search for the perfect black fedora. I'm certain that the language barrier had something to do with their apparent refusal to take my inquiries about crown height/brim width/material seriously, but I felt (no pun intended) like I was rushed into picking one instead of helped to find one. No eye contact was even made by the woman, or man (who couldn't even be bothered to acknowledge a question when the woman relayed to him after she struggled with it) as I started to inquire about the various measurements and styles that are known among fine-hat wearers, and remain a mystery to those who haven't yet been taught. I am an apprehensive traveler insofar as I am so concerned about avoiding touristy behavior, that I allow it to hinder the amusement I would otherwise have. Having said that, I probably could have asserted myself more confidently in the hat shop, instead of displaying a revered respect for them that disallowed me to even admit that I had reservations about the hat that I eventually settled for. Again, I didn't want to be fussy, because I felt that fussy was how a tourist would be. The irony is not lost on me. The short of it is, that I didn't get the best service. I may have allowed for that by my own demeanor and I understand their disillusionment with tourists, so I can't say that this service was indicative of how people often get treated there. I also felt rushed into picking the best of the few hats that were offered as candidates that fit my criteria, and although I feel like I should have been made to feel as if I could nitpick more than I did, I do love the hat, and it is one of those purchases that I fell more in love with after the fact. If you know how to bargain and deal, you are likely to have a great experience here. The prices are average, and the selection is par-for-the course. Very few hat shops of this calibur exist in the States.

I visited this shop specifically looking for an Italian-made hat. The shop worker gave me several…read morehats to try on. I selected one. She took the tags off of it, and I paid and wore it out of the shop. I got back to the hotel and looked at the hat more closely, only to find that it has "Made in Ecuador" barely visible on the inside, with a label sewn in that says "Made in Italy". Very disappointed. The hat was not cheap and this is so dishonest. I would give the shop 0 stars if I could.

I have become a believer in Borcellino hats. I bought a flat cap (my preferred hat) and worse it…read morefor a few days. I wound up buying another in a different color before leaving Milan! Great location, but a very small store. If you can't find what you want here, try the Boutique Borcellino about 1km away in the adjacent shopping district.

Love my Borsalino hats. Always stylish this is my second one. One tan @ one navy blueread more

I walked by this shop many times while in Rome. I fell in love with a colorful, striped mink scarf,…read morewhich was in the window. The last time we passed the window my husband said, "Go in and buy it." I didn't hesitate for a second. It is gorgeous, and was even on sale!!! Today we both wore it. Good fashion with style is for both sexes:) Wonderful customer service made the purchase an unforgettable pleasure! You can bet I will be back the next time we're in Rome. Happy customer and happy husband!

WILL NOT DO FORMS FOR VAT REFUND. Fun/playful inventory. A bit pricey - and obviously prices would…read morebe much better for non EU residents if they'd do the forms for the VAT refund. ¯\_(ツ)_/¯

Bazooka is one of, if not the best overall mensware and tailor shops that I have ever been into…read more Service is exceptional, no wait and total personal customization, and the quality of items is above what I usually find for double the price at larger stores. The stock was good as well, all of the usual pieces plus some nice hats and accessories made in house to complement them. Overall, an amazing experience, and a must see for the smart shopper.

Service, selection and value the person helping me was very attentive trying to find different…read morestyles of shirts

Maria instantly knew my hat size when I walked in the door, looking for a Panama hat. Freindly and…read morehelpful. I bought my last Borsalino hat in Milan. This was an even better experience.

From the owner: Cappelli e cravatte da più di 100 anni, brand tra cui Stetson, Panizza, Panama Montecristi e molti…read morealtri. Magliette turistiche e accessori.

AS Roma gear...everywhere!…read more We found a few shops throughout Rome selling merch, but this was definitely the best one. Go downstairs and the store is packed wall to wall with jerseys, shirts, jackets, scarves, hats, balls, etc. The staff inside were friendly and will make sure you get what you want.