I've never been particularly impressed with Birthdays.
While they're one of the biggest card shops on the high street, their selections tend to be pretty humdrum and overdone. If you're looking for a saccharine Me To You bear card, this is the place to look. If you're looking for something a little different - perhaps a card that will actually make the recipient laugh or pause before ripping it open to see if there's money inside - Birthdays is no longer the place to look.
With some great quirky stores like Papyrus and Scribbler popping up like daisies, card buying is proving to have had an additional dose of fun injected into it, leaving Birthdays flailing in the middle distance. I was under the impression that they'd gone bust a year or two ago, but they're still here, churning out the same dirge.
If you have any imagination whatsoever, Birthdays is no longer the first stop for greeting card shopping. read more