The Better Food Company is an aptly titled business. Essentially an organic mini-market, it stocks a diverse range of products, from basic essentials for the house and home, to speciality foods and a comprehensive body care and make-up selection. It is unquestionably a vegan and vegetarian heaven, selling all of the well-known, and some obscure, brands of vegetarian and vegan food. It also stocks locally sourced meats (although owing to an increase in shoplifting, these more expensive items are often removed from the fridges on the shop floor, and are instead kept under lock and key in the store room).
There's a lively and established café occupying a large section of the shop which makes best use of the huge plate glass windows that span the full length of the front of the building.
Better Foods definitely possess excellent green credentials. It attempts to keep its carbon footprint to a minimum by locally sourcing wherever feasible and by offering as many products as possible without packaging. It's ethical too. Fair-trade items appear in all sections of the shop, and a lot of effort goes into coordinating events and talks to educate the public on issues of ecological importance and conscious consumerism. Better Foods also allows people like Mark Boyle, who runs a regular 'Just For The Love Of It' skill-sharing workshop in the evenings, to use the space without charge. Mark has had as many as 250 people turn out for one of his sessions.
From the outside Better Foods is nothing special. In fact, it's a bit of an eyesore (or would be if it were in one of the grander neighbourhoods, instead of sandwiched between a couple of small industrial estates and a few tenement housing blocks). The 1960's exterior isn't as bad as some, (at least it has a curve), but it's the sensitive use of the interior that makes Better Foods such a great shopping experience.
There's no denying that Better Food's has a few drawbacks. There's no parking on this exceptionally busy road, although there are about 20 spaces in a car park that Better Food shares with The Scrap Store to the side of the building, but this is often full. And there are other ways in which The Better Food Company is a victim of its own success. A friend of mine who makes raw chocolates, that look and taste like normal tempered top quality continental chocolates, approached them to stock his wares. Unfortunately for Raddick, and for you, The Better Food Company declined his offer. It's not that they didn't like what he is doing, it's just that they buy goods in such large quantities these days that they have become reliant on large wholesalers to meet the demand. Buying from smaller, individual producers is logistically untenable nowadays.
But the scale of the operation has its bonuses as well. It has definitely got Better Foods noticed! This year they received the coveted award for Best Independent Retailer at The Natural & Organic Products Fare, (the largest of it's kind in Europe), which hosts the Natural and Organic Awards, in alliance with the Soil Association and Natural Products magazine. It's great to see such an imaginative business, fuelled by commitment, receive this level of recognition for the work that they do. read more