I purchased a certified pre-owned Rav4 from them just under a month ago.
This is a very friendly family-owned and run dealership. They have been open since the late 60's.
The prices were exact with NADA prices, which is more accurate than Blue Book on Toyotas and in our area. I searched inventory of the entire UP and Wisconsin, and they were on track with the others. They were slightly over the current NADA price (online is updated weekly, while their book only comes out monthly, which is why they were a couple of hundred dollars high), so they came down to match the online price. Other than that, the dealership isn't interested in negotiating. Toyotas are in high-demand and hold their value, so that's just something that you have to accept when purchasing a Toyota anywhere.
The employees do not work off of commission since it is 3 or 4 siblings that own it. They all are part-owners and take a salary. That means no pushy salespeople to deal with. My purchase was the most friendly and low-stress car purchase that I have ever made.
When I came to pick up the car, one of the owners sat in the car with my wife and I and went over every switch, dial, and maintenance thing that he was able to address. He also showed us how the seats, etc. work.
A week after purchasing the car I went out to start it and the battery was dead. I gave them a call to find out what I needed to do since it was certified pre-owned. They sent over an employee to jump-start the car, take it back to Toyota, and leave me a loaner car for the day. When I got to the dealership at 5:00 pm they had taken care of the issue and it was ready to go.
Since they are a very small dealership, they mostly only work on cars from their customers. I also have a Honda fit, and they told me if I buy from them then they will consider me part of their family and will work on any vehicle that I have. They said that they will fix cars from people who don't buy from them, but they stay very busy just fixing their customers cars that they rarely have openings for other people.
If you are interested in buying a quality car from a quality dealership, then I recommend them. read more