Went in for my appointment for a brow and lip wax and was shown how much was going to be taken for. Only to find my brows thin at the end and the wing part of my brow half gone. If thats my "usual clean up" that was terrible. My brow person was Aimee she was also rushing. NEVER AGAIN! read more

Benefit Cosmetics BrowBar - Thinned out like string. - Cosmetics & Beauty Supply Near Me - Capitola, California

I got my eyebrows waxed at benefits cosmetic counter in Macy's. Unfortunately I don't know the name of the woman who did my eyebrows however when I first encountered her she was very rude and then when she found out I had money she was then very polite. I left her an $8 tip and I shouldn't have even done that because when she introduced my $15 eyebrow pencil to me I thought I had found gold for myself. However she did not give me a receipt and now I don't know if I can return it that's their little get down when they sell you some crappy product they don't give you the receipt I'm going to the store tomorrow to see if they can do anything about this seeming as they did not give me a receipt. Ultimately the eyebrow was bogus! read more

Aimee is fantastic! My brows never looked so good! She is a total professional! I will definitely be back! Thank you, Aimee!

I'm wondering why I hadn't checked out this place before. Aimee did a great job with my eyebrows! She made me feel comfortable and was super friendly. Everything was prepared and ready to go for my appointment that I booked online. She extremely clean and followed all the COVID safety precautions. I would recommend coming here if you are needing an eyebrow wax. {Please just remember to bring cash for tip!} read more

Hello! Yesterday was my first time using benefit eye brow bar service. I'm originally from Morocco and since I moved to the USA I had my thick brows have been chopped left and right and I finally decided I'm never going to let anyone touch my brows. This weekend my sweet friend is getting married in LA and I looked at my face and I'm like I have to do something about my brows and I started doing some research and i found Emily. She did an amazing job i told her that she perfected her craft and i left there full of happiness. I recommend benefit brow service 10000%. Thank you. read more

Amy did a great job on my brows. She listened to what I wanted and I'm very happy with my brows!!!! Very clean and professional!!! I will definitely be going back to her!!! read more

If I could give a lower score I would. I walked into Macy's and 5 girls were standing behind the benefit counter talking to each other. When I asked if there was time for eyebrows they told me I would have to come back in 30 minutes for an appointment. I can acknowledge that maybe not all of them do eyebrows but there was no one in Macy's and all five of them were standing around. They were all so rude I just left. Never coming back here again, this is why the Capitola mall is dying. Because of the terrible customer service and the fact that clearly no one really wants to do work. read more

The people that work here are great. They do a great job on my eyebrows every time and are always on time and prepared for the appointments. they are also extremely clean. Its nice that they also offer to apply some makeup or cover up after your wax is done so that you look like when you walked in which is really nice. I have literally have all the girls wax my eyebrows and trust all of them since they are all very professional. Also, you get a free wax on the week of your birthday! no where else that i know of does this! read more

I have been going to Samantha for over a year. When I started with her my brows were in rough shape! I was over tweezed and uneven. She has been amazing and I highly recommend her. My mom also goes to the brow bar, she sees both Emily and Samantha. We would not go anywhere else read more

Brooke did an amazing job on my eyebrows and I was super nervous because I've never gotten my brows done before. She made me feel super comfortable and gave me concealer to cover up the redness. 10/10 experience. read more

Emily is the absolute best. Completely worth the money. I leave with perfect eyebrows every time and the price is reasonable.

They are always closing at different times . Last time I made an appointment and I waited 30 minutes and the person didn't even show up . I left . I like there service however I think I am losing my patience with them read more

The Benefit Brow Bar in Macy's is my place to get my brows and upper lip waxed and shaped. I used to go to nail salons to get eyebrows waxed and have been burned. I also have tried treading and just seems so painful with the constant pull of each strand of hair. My skin is sensitive and the wax they use at Benefit is great for my skin. I request for Emily who I believe is the Benefit manager. She is awesome! She always asks what you request your brows to look like as far as shape and thickness. She takes her time and explains what she will be doing. She is a true professional - great with her conversational skills and makes you feel comfortable and welcomed. read more

I've been getting my brows done here for about a year and half and I couldn't love it more. I would never go anywhere else for a waxing! I get my lip and brows waxed by Kelly or Sam. Even though Kelly always does a great job, nobody does my brows like Sam does. She's great at what she does and she's polite and easy to talk to! I leave with perfect-looking brows, limited skin tenderness, and no pain at all. It's easy to make an appointment by calling ahead (or you can just drop in and wait) and the entire staff is super courteous. They always listen to what I want, but I don't really have to say anything because they always do such a great job. I would recommend them to anyone! read more

Benefit BrowBar in Macy's is my go-to place to get my brows waxed and shaped. Each time they do a phenomenal job and I leave feeling great. Last night I had my brows done by Lorena and have to say she did the best job yet! She took her time, was very detailed and explained each step as she went. My brows were a disaster before she got to work - i am SO SO happy with them. Thank you, Lorena! Side-Note: Sam also does amazing work. I have had great results with her in the past. read more

Emily is perfection- as are my eyebrows! Love love love. First time there, I totally trust that in two weeks I can expect the same outcome. :) read more

Emily has been saving my brows from my tweezers for sometime now and now they look like perfection! Each and ever time I visit Benefit Brow Bar I am treated like princess! read more

Pretty excited I found this place. Great customer service, knowledgable, and did a great job on my brows. Thank you! I will be back.

Love their customer service. Had lip wax done by Emily, Samantha and Kelly (they have great wax that almost doesn't hurt), also Emily did a great job applying my lashes that lasted 3 days. Lovely, talented ladies, very fun looking and clean place. Highly recommended. read more

OMG Emily is the best ! She saved my brows I fell in love on how she left them perfect! this was my first time I was nervous but I'm glad I went there & I will be back again FORSURES also very professional & clean I highly recommend this place to anyone (: read more

I was taken care of quickly as a walk in over the weekend. I was surprised with how nice and knowledgeable all the girls were about makeup and waxing. This place rocks!! Sam did an amazing job on my brows (I have only gotten my brows waxed about 3 times in my life), and honestly I will never go anywhere else. I look forward to my next visit. read more

I was not satisfied at all with my eyebrows. I believe her name was kelly, well she left me with one brow higher than the other and one shorter as well. At first she seemed very professional, and in the end she even offered me a eyebrow fill i could see why now. I was not as lucky as some of the other girls. read more

I've gone to several places to get my brows waxed but by far benefit is the best. Every employee is good at their job- very fun and social too. I always go to Emily and Kelly because they do the best job every time! read more

Only place in Santa Cruz I trust with my eyebrows. Sam usually is the one to do my eyebrows and she does a really great job. I always leave super happy with the outcome. read more

The most unorganized rude group I've ever talked to . You guys are a team and need some work on communicating with each-other. One old blonde Caucasian girl tells me the walk-ins are booked and there isn't space until 1 or 45 minutes from now for me to book an appointment so I speak to my friend. Go back to make an appointment and the other girls tells me they don't do appointments?? Then another girl speaks to her and tells her to write me down for 2:30 she said they don't do it by the half hour...??? So i make it at two. I walk around finish what i have to do and call to ask if any spots cleared up for me to go she said in 10 minutes they could take me. I walk in and the same blonde tells me no. That my appointment was at 2. I told her I spoke to someone on the phone and she said no I didn't??? When I called they already knew my name.. because it was written down. It HAD to be that place. She told me I didn't call and she couldn't take me because she needed to take a break... That I would have to wait 45 minutes. There were plenty of other girls there and empty seats. Didn't apologize once didn't try to clear the situation at all. Had the worst attitude and stank facial expression ever. My first time trying out that place and they left a terrible impression. read more

This benefit brow bar is the best! Kelly and Emily both do a great job and are so sweet! I've been going to them for almost two years now and I love my brows! You can expect quality and consistency with these ladies. read more

Extremely rude. I heard so many good things and ended up with someone who was a total jerk! Go have your I hate my life pity party somewhere else. Never coming here again. And she didn't even listen to what I wanted. Horrible customer service. read more

After reading Yelp reviews looking for a brow wax, I made my first appointment in 2014 with Emily. She is a pro! I have a regular appointment at the brow bar every 3 weeks. I have to agree with Crystal! Great customer service, knowledgeable technicians and my brows have never looked better. read more

The wait is ridiculous even if you do have an appointment. Once you are seated they take 30 minutes just doing your eyebrows...everyone should definitely try the European wax center instead. read more