Hands-down my favorite shop EVER! They have something for everyone, even that person that's hard…read moreto buy for. I love their card selection, I always end up cracking up when reading them. There's also plenty of funny sayings on kitchen towels, coasters, socks, and more. The apparel is trendy, but can be kind of pricey. The baby/toddler items are especially swoon-worthy. Thankfully there are sales throughout the year, so be sure to keep your eyes peeled. And follow the store on social media for unveiling of new products, promos, and events. On top of all the great items in the store, the owner is super friendly and always strikes up a convo with customers. This makes for a fantastic shopping experience! Bonus: They are open on Sundays!

A friend and I were having lunch and doing some holiday shopping in East Aurora. She wanted to hit…read moreup Beulah's General Store because she really likes it there. I'm so glad that we went in there!!! It's a small chic shop with so many neat things inside. I was in love with the place, as soon as I walked in!!! (I saw a holiday card that said Happy Holidays from your favorite liberal snowflake.) They have so many cute things that you can buy. The owner is really nice. I live in Buffalo and am in love with the city so when I saw a shirt that said living my best Buffalo life, I had to have it!!! She had more sizes than what I realized and I found a perfect shirt for me. I ended up buying it. They have a wall full of socks with fun and sarcastic sayings that I have to come back and purchase. They have cool things to hang on the wall (like a peace sign) that I need. They also have a few sarcastic coffee cups, one of which I definitely need (about being chalant AF.) This place is definitely worth a stop. It's fun and it'll make you really happy just wandering around it.

I really wanted to love this place but for some reason the people they have working here are not…read morefriendly at all. Extremely poor customer service and they do not let you exchange anything past 14 days. Sorry we can't all be so perfect xoxo

Service is amazing the employees are so friendly and knowledgeable! They always know how to help…read moreyou out with an outfit for any occasion! The selection in this store is absolutely *chef's kiss* so many cute and unique pieces! The value of the clothes are definitely the right price for the quality you are getting!

This shop came in after Beulah's and it is exactly what I hoped it would be - a perfect place to…read morebuy gifts for anyone (including yourself - wink, wink). All the Jellycat stuffed animals, chic clothing, popular and unique jewelry, kitchen decor (yes, Nora Fleming), and much more. Can easily buy a gift for a host/hostess, best friend, or co-worker at this shop. Follow on social media to find out about sales, promos, and events.

They have a great selection of clothing and gifts. Everyone is helpful. They also have some nice…read moreclothing.

Adorable place! They transformed a home into an upscale shopping store. Definitely high-end and…read moregreat to check out

I dashed in here today to look for a toothbrush holder. I just put the dust, and I was ready for an…read moreupgrade anyway. This store is like an absolute jewel box of visual delights. I will never turn down an opportunity just to stroll through and look at all the lovely decor items. I found a very beautiful marble toothbrush holder for only six dollars. I will say that I might have to go back and get a new toilet brush! I did have to ask someone to point out the bathroom accessories to me as they were at the opposite side of the store. The woman was so very kind and that she walked me over to the shelf and showed me exactly where they are. This is the kind of customer service we used to receive 30, 40, 50 years ago. I truly appreciate the extra attention I receive from the clerks.

This location is a much-needed store in East Aurora, as there aren't any other places to buy…read morebedding and such. The store is very clean and well laid out. I shopped here on Jan 5, 2025, at 4:30 pm. There was a young man working alone, back in the rear of the store where the large carpets are hanging. I heard him before I saw him, and he was pacing and having a full conversation with himself, complaining that there was "no way to get this done". He was smacking the rugs, grabbing his face and pacing rapidly. A short while later, I saw him crying. I asked the only other floor staff person that I saw, another man, if the pacing man was OK. He said , "Yeah, he's wiggin". Not sure if he was having some crisis, but no one said anything to him or did anything to help, so I left the store. Store is great but please, check your staff to make sure they are OK. I can't stop worrying about him.

Adorable gift shop from artisans all over the country. Charcuterie boards, ornaments, jewelry, rain…read morechimes, stained glass, tables, cards, stained glass lamps. Snow globes. Home decore. Candles.

We decided to just roaming around East Aurora checking out all different local store. This is our…read morefirst stop. It was a really cool shop but very pricey. If you want some unique, one kind of thing stuff and you have deep pockets then this is your place. I don't have deep pockets. Sadly...

Stopped in here to browse on a rainy Sunday morning last weekend. It wasn't great weather to walk…read morearound browsing shops but after looking in the window at what an adorable shop this was, I had to stop in quickly. I ended up spending about 10 minutes browsing the amazing crafts, gifts, artwork, and more in this lovely establishment. The owner was even making some kind of commissioned piece at the counter when I went to pay which I thought was neat. For a gift shop on main street of EA, I expected the prices to be MUCH higher and was plesantly surprised by how reasonable they were. I ended up buying some homemade bath bombs for myself but plan to return soon to get some gifts for the holidays. This is the perfect place to stop to get gifts for everyone in your life! Lots of parking available on the street.

Another interesting small store in Main Street East Aurora. Mostly it's clothing and jewelry. They…read morehave second story that sell knick knack-y stuff. I don't get anything though the jewelry and clothing not really my style and also I think their sz is tend to medium bigger. I'm small. Price wise is average to a bit pricey. Nothing catch my eyes that I have to get for myself or people. I meant few I like but not like enough to spend my money. But worth to check out when you are in the area.

From the owner: We are a unique gift boutique that offers a variety of handcrafted gift and home decor items as…read morewell as eco-friendly products for the home.