Deceptive labeling. Photoshopped label on their website There's no Bourbon on the gifted item label. It's on their website but not on the product which is why I purchased this tiny cake in the first place. My friends are bourbon lovers. It's an otherwise ordinary cake with the flavor of bourbon in the ingredients list but FAILED as a gift. Disappointing and feel hoodwinked read more

Beatrice Bakery - Ordered a Southern Bourbon Pecan Cake for my Bourbon loving friends and this is what the label read. Where's the bourbon on the label? - Bakeries Near Me - Beatrice, Nebraska

I don't usually write fan letters but this deserves reply. Received your fruitcake as a gift from Australian friends. (Via Amazon) ABSOLUTELY unique!!!! Best fruitcake I ever tasted. Subsequently purchased your Chocolate Raspberry Rum cake via Macy's online store. Also excellent. Thank you Bernice Bakery. David Barker Spokane, WA read more

This fruitcake is delicious!!!! I can't say enough about the taste and quality of this cake. Don't let old fashioned ideas about "fruitcake" keep you from trying this culinary delight. They also have delicious cakes in other flavors. read more

Limited choices. The menu isn't extensive & wish they had more "bakery" items. Idk if I'd call this place a bakery since they do more Christmas type fruit rolls. No cookies, no pastries, just old time yucky fruit cakes.​ read more

I ordered the Vanilla Rum Liqueor Cake and got nauseous and vomited! This cake is a SUGAR BOMB! The kids got bellyaches like they do when they eat too much candy. You can't even taste the cake only sugar. Everything in this cake is fake. Artificial preservatives and flavors. There is very little Rum in it as it is at the end of the ingredient list-just so they can say that it is a Rum Cake. The Apple Struesel was also fake. No natural ingredients. Loaded with chemicals as well. Never opened the package and it's going in the Garbage too! I never tried the fruitcake so I wonder how it is made. The chocolate covered fruitcake squares were good but still too many additives. I am an Pediatric RN-please know what you are putting into your body. Would you give these to your children if you knew what was in them? Don't abuse your liver this way. Please LOOK AT THE PICTURES ATTACHED. READ THE LABELS ENCLOSED! I can't believe all the positive reviews for this company!!! read more

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this review is only for the lack of communication for my order. I ordered on Dec 9th online and wanted the items delivered BEFORE Christmas. I made a call to them wondering what happened to the order since my sister told me she never received. customer service was very sweet but apologized and never offered even a discount on my items. all I got was an apology. So I'm upset with their non-chalant attitude. I won't be trying this bakery again. read more

FANTASTIC fruit cake, all kinds. Like my grandmother used to make, not much cake, lots of nuts and fruit.

Okay, I admit it: I like fruitcake. Maybe that makes me a fruitcake. Anyway, I have tried many different fruitcakes over the years and some have been bone dry, other's lacking much flavor, and a few have been pleasant. I saw Beatrice Bakery on a food show and it said their cake dispelled the notion of fruitcake as a doorstop or a projectile for post-season distance competitions. So, for this Christmas I thought I would give them a try. Wow, am I glad I did. I can say without reservation that this was the best fruitcake I ever ate. It was moist, flavorful, packed with fruit and nuts. A fluke? Who knows? What I do know is that I'll be ordering one again next year. If you like fruitcake, you will love this. If you never tried or have been put off by other fruitcakes in the past, you owe it to yourself to try the fruitcake from Beatrice's UPDATE: Bought another fruitcake this year. Once again, I'm blown away by how good it is. This is not one of the best fruitcakes I've ever eaten, it is the ABSOLUTE best I've ever eaten. If more people tried this delicious cake, the stereotype of fruitcakes would be over. I love, love, love this fruitcake. Does that make me a fruitcake? Seriously, you just have to try this fruitcake. Deeeeeeeeelicious!!!! read more

BEST EVER FRUITCAKE ! Thats if you get their Best item, their FIVE POUND Grandmas Fruitcake . Period . (the smaller cakes might be a bit drier ..) BUT get the Grandmas Fruitcake in the FIVE POUND size ! and it will always be fresh and wonderfully good ! If you dont think its the Best fruitcake/just about tops, that you'v ever had, you can return it or call for a full refund . Yes these people are that nice . But I doubt that will happen .. you, like me, will probably wind up getting another one each year after that .. (Claxton makes a fruitcake thats very good too, especially the Dark one, but I can hardly find them anymore ..) and I wanted something different than a pumpkin/pecan cheesecake from the cheesecake Factory .. soo .. tried this at a tasting and wow did this stand out .. !) but again, make Sure you order the Big (FIVE POUND Grandmas, round, in the tin) one .. yes a bit pricey but we all know how much fruitcake costs to make so its Worth it .. ! you'll Thank ME later : ) woo-hoo ! Happy Thanksgiving ! and Merry Christmas ! read more

At Hadley's in Cabazon, CA, they had little 3 ounce fruitcakes by the checkout stand. So I took one for grins. Oh was I surprised! Best fruit cake I've ever had in my life. I'd give them 6 stars w/o hesitation. I've never been to Nebraska, but now I'd have a reason for going there or stopping while passing through. I don't even care if the bakery is near an Interstate. Very glad I had just the 3 oz. cake, because if I had bought a 5##, not sure I'd have survived eating it all in one sitting. Yeah babeee. read more

The fruitcake is amazing! I have never had a fruitcake taste so good! The staff is friendly and I will continue to enjoy their fruitcake and chocolate covered fruitcake for many years to come! read more

My mother bought these years ago and I got hooked. I don't get one every year, but sure miss it when I don't . I absolutely love these! Nice, moist and FULL of fruit and nuts. If you like fruitcake you'll love it. If you think you don't like fruitcake, try this anyway. I think you'll change your mind. read more

Just got our grandma's fruitcake and it is fantastic. The aroma is unbelievable. The fruit and nuts are large fresh and delicious. I love fruitcake and my wife can take it or leave it. Every other night she has a piece with me. I used to get or fruitcake from another company but now I say, Harry and David who ? read more

Every year around the holidays I have to have my fruit cake from Beatrice Bakery. So many friends laugh at me because all they know is the brick hard ones you get in the stores. The Beatrice ones are moist and melt in your mouth and I won't share any of it!!! If you haven't tried it, take a chance! read more

I never liked fruitcake, would not even touch it for many years. Then sometime around 1980 or so, a person I worked with at the time tried to get me to eat a piece of fruitcake. I told him I did not like fruitcake. Well, after some persistence, I finally gave in a tried a slice of your fruitcake. Was I ever surprised by how good it was. I was hooked from the first bite, and I asked for more. So started my love for this fruitcake, it is absolutely the best ever. There is no other in my opinion. I've eaten this fruitcake for almost 40 years now. I'm a customer for life. read more

We received a fruit and nut cake in 1lb tin for Christmas! Changed my WHOLE perception of fruitcake! So moist and fresh, we had to order another just to have! Cant wait to try all the other yummy looking desserts on their site! I would recommend them to anyone! You will love it!!! read more

Does not deserve even 1 star. This fruitcake was dry, dry, dry. I love fruitcake but this cake was terrible. No Sugar Added Fruit & Nut Cake was very disappointing. We tried to just pick out the fruit and nuts but they were also terrible. I ordered through Amazon. This fruitcake cost me $35.00. Wow, what a ripoff. read more

Ordered a fruit cake on line. Called one week after placing order online. During phone call I was told it had not shipped however they would call me back and let me know status. No return phone call I had to call the bakery back after waiting multiple days for a return call. The bakery was sorry they had not shipped the item still in which I already paid for but would do their best to ship it that day. The reason for not shipping was I placed an order over the Thanksgiving weekend and they were too busy to ship out my order or return a phone call. In the end my trust in the bakery had been broken I asked for a refund, which they did process quickly, and will move on to another bakery. What did I learn...do not order from Beatrice Bakery during a busy time. read more