Prettiest boutique I've ever been in!…read more I probably tried on 20 items I felt bad but they were so nice and helpful! I wish this store was my closet it will 100% be a visit I take every time I come back to OC!

dont go unless you want to get mean mugged by 3 teenage girls following you around, and then face…read morethe ultimate karen while checking out. This lady is NASTY. clothes are all cheap and can be found on shein. or at any other boutique for half the price. overall its tacky and gaudy and the vibe is "i'm trying to be fancy"

Great selection of women's clothes and great deals on mens Golf clothes. All of the staff are so…read morehelpful and friendly

This store is under new ownership and they are the nicest people!! The outfits are so adorable and…read morethe owners are the best!!

happened to notice a review to go to Tadah. I had to respond…read moreto this as there is absolutely no comparison. Colette doesn't have 5 stores so you get outstanding service and personal assistance that is rare . When I visit Colette I get the best customer service and hands on attention to every detail. I will definitely be shopping here every summer and I have been visiting the website as I have Time right now. I actually was able to get some beautiful summer clothing sent to me that cheered me up during this Covid crisis. What more can you ask for?

Worker Fat shamed my daughter who is busy, 14 years old, but not over weight.... Clothes are…read moreElegant Philly Posh, not as advertised for mom and me semi formal... Needed a party dress for my 14 year old and was met with rainbow printed foe ( or real) coats, VERY dated polyester formal wear for an 80 year old in NYC... Not one outfit I would wear as a 45 year old outside of a costume... NOTHING in this store is for anyone under 60...Sad... the store used to have beautiful semiformal dresses. Racks had nothing summer related...Did I mention the worker made a point my 14 y/o daughter is too large for that store​?

I first came to this store from out of state during the summer of 2024. And I loved it so much I…read morehad to return in the off season; I couldn't even wait for the next summer! When I got there, they were working hard to reopen for the season, and after I told the owner of how much I had been looking forward to shopping there, she worked overtime to be sure she could open the next day before I had to leave to go back home. They just consolidated 2 stores into one, and had tons of work to get the store ready, but I could tell they were working so hard to do so, and it's very much appreciated. I can't wait to go back. Love the clothes. The fabrics are so comfortable and never seem to wrinkle which makes them great clothes for packing on a trip! Love the service! I hope you'll try this store while you're in Ocean City, NJ!

Sophia & Amanda were so sweet & helpful. The clothes are of high quality & prices are reasonable…read more Items are unique and different. Very relaxed atmosphere. I will be back!!!

I just love this store! I think it's one of the best on Asbury Avenue!…read more By the look of it, you'd think it would be expensive, but it's really not. Great and unique selection of varied items. I have been loving and collecting happy face paraphernalia since I was a kid, and got a great and adorable happy face tote for only $12. Very sweet young lady at the counter, and Prince was playing! Take a look when you're in town!

I rarely shop retail but loved this store. The aesthetic was very romantic or shabby chic but done…read morein a very fashionable, youthful way. What drew me in was the beautiful displays and soft colors. The clothing and accessories were all unique and the store is arranged by color. The staff was friendly and all gorgeous. They were a good representation of the store by their styling. It appears they shop were they work. Prices were in line with a trendy mall store. I was in both locations, which are almost across the street from each other. One is junior sized (although it wasn't advertised as such). As a larger woman I wish they would have carried size xl, but managed to fit in some large sizes. The other store is ladies wear but doesn't carry as much and although it had that same soft color aesthetic the style was more mature resort wear. They have several locations, including one focusing solely on accessories and just recently opened an online store. I loved the style of the junior store. Just wished they carried larger sizes. SIDENOTE: Both stores I visited were blocks from the beach in a very walkable area. Metered street parking was hard to find.

I've gone the the Islander a few times over the past couple of years and gotten some nice things…read more The clothes seem overpriced to me, though I have found a cute dress or two in the past, and they have held up well. I think the best section is the home goods/ gift section. They have some cute, reasonably priced items like wall hangings, candles, and decorative dishes. I got a $4 ring dish this year. It is a good place to shop for little gifts. We did have an odd experience this year. My mom and I were carrying around some decorative dishes (one each) we wanted to get while we kept looking, and employee walked up to us and asked if she could please hold them at the register. I think some stores along the boardwalk are having trouble with shoplifting, but the interaction was a bit uncomfortable.

Wandering around the Boardwalk on a beautiful fall day, we stumbled across this place. It's really…read moreadorable - lots of items that are one of a kind or that are not typically found in chain box stores. It was not too crowded inside and the displays were very pretty. Great place to pick up a gift for someone.

Bella U is a Philly sports paradise located on Asbury Ave in Ocean City, NJ. They have custom tees…read moreto unique finds for Philly fans. The shop even has merchandise for the little ones in your life. All of the pieces were unique. It was hard to pick one that I wanted because there were so many different pieces to choose from. I wish I could have gotten one of every item that they sold. There was an assortment of different items, hats, hoodies, pants, jackets and jewelry. If you are in the area, I would add this place to my shopping trip.

Great clothing store on the Boards. T-Shirts and stuff. Shirts are the ultra soft cotton. awesome.read more

Yelp category is wrong - not just children's clothing. Anyway, every year I'd by 2-3 Ocean City…read moreshirts here that would get me through the year. Comfortable, sturdy, garment dyed soft comfortable tees. However, about 3 years ago they switched vendors for their shirts and sadly the new ones just don't compare to the older garment dyed ones. New ones are thinner, stiffer, less comfortable cotton that has a much more fitted cut that runs about a full size smaller. While my shirts from 3+ years ago have a nice, aged look and are still super comfortable and wearable, the ones that I purchased after they switched just haven't held up. Sadly it's been two summers now that we've done a quick walk through and haven't purchased any new shirts here.

GREAT STORE! Lovely staff and beautiful clothing. Great customer service (natural, friendly,…read morehelpful, they will suggest but you don't feel like they are all over you!) The collection was well priced, bright and most things were natural fabrics; true quality merchandise. . And don't miss the jewelry! I'm looking forward to shopping again the next time we are down.

Great collection of clothing and unique styles. From bathing suits, dresses, sweaters, and…read moreaccessories they have something for all occasions. The shop is nicely laid out and the sales ladies are friendly and helpful. Highly recommend if you're in the area.

Little pricey but they have great sales. Just need to keep checking out the store each time you…read morevisit.

Really large clothing store with separate areas for men and women. Some touristy stuff, and as…read moreusual, eleventy billion shirts with the words Ocean and City on it so you, in fact, remember that you are in Ocean City. Some of the clothing was surprisingly cute. Included a nice selection of beachwear like swimsuits, cover ups, beach bags, etc. Bonus - HUGE parking lot (though not free) behind the store.