I tried to buy a new 2013 Honda Fit sport from Barrie Honda. They seem to be a very successful business. They're always growing and renovating...hey, Honda makes great cars. I bought my first car here...a 1991 Honda Accord LX...wish I still had that car.
I had been to 30 or more car dealerships in 1 year and this was the first time that I wasn't told the BASE PRICE of the car. Instead, they had a sign in the window of the car saying $20,966 , only $136 bi-weekly. I asked the sales rep to breakdown what that price was. He couldn't, saying that his manager came up with the price. so, I asked him what the all in price was...I still didn't get a straight answer. He just kept telling me about my low monthly payment on 3.99% over 84 months! His quote was brutal. It can't seriously be considered a quote..more like, doodles. He had #'s all over the place. A whole bunch of fee's listed THAT I DIDN'T ASK FOR!!!! I don't want the $399 Admin fee please, of the air fee please. They told me that hey have to have the admin fee listed BY LAW. Really? I'm here to buy a car NOT AN ADMIN FEE! I've got plenty of extra admin fee's at home! Sneaky! Also, I asked them to trade in my loaded 2004 Nissan Murano with 192,000 km on it. They offered me $2000. Every other dealer I spoke to offered me between $3100-$4100. This insulted me so I left. I then got three phone calls from the sales rep within a week ( I mistook their phone # as telemarketers so I didn't answer or listen to the voicemails until much later). He said that they did some calling around and they found 2 wholesalers who want my car and they could probably give me what I want for my truck...$3000. So, I come in again...for a 5th time for my 2nd vehicle appraisal. He scribbles a hand-written agreement on the back of one of the versions of his chicken scratch quotes basically saying that if they offer me $3000 for my Murano then I will buy their Honda Fit. I hadn't fully made up my mind yet...I had a refundable deposit on a chevy sonic RS AND I was strongly thinking about a 2013 Suzuki SX4 AWD. I don't like making on the spot rush pressure decisions when it comes to $20+k. I like to think, to mull things over...you know, maybe run things by my wife. I don't like getting slammed by high pressure sales reps. So, I refused to sign the chicken scratch agreement. After a 45 min inspection (again, this is the 2nd appraisal) the offered me $2200. I told the sales rep that I wasn't fully decided if I needed to/wanted to trade in the Murano but this was a test to see if they had any integrity. Which they don't. I then pointed to a sign in the store that shows pictures of the 2 sales managers and it says "Barrie Honda wants your business. If we have not done everything to deserve it, please contact us". I then told him that I couldn't work with him any longer and explained that I had never been more confused or frustrated trying to buy a car. That it's MY money and I demand to know how much I am paying for something...that I won't be tricked and have the wool pulled over my eyes. I asked to speak to one of the managers...they were both "out". So, then I was hooked up with a "Retention Manager" who told me that they only make an average of 7% profit on Honda Fits (after the used car manager told me the other day that they don't make ANY money on Honda Fits). I told him my story. He saw the quotes and agreed they were very confusing and said he'd get back to me with a really good deal offer on the Honda Fit. I told him not to call me that night as I was out of town playing at a gig and would be tied up until 2 a.m. He didn't call me back, rather, one of the aforementioned Sales Managers called me back when I was driving to my gig. I called him back around 8:00 p.m. and got his voicemail...left a message. They are open until 9. No call since then. Isn't it interesting that they have a Retention Manager? Essentially, that's the same thing as a cancellation department with mobile phone companies. Companies that overcharge and confuse/trick people tend to have these. Well, they didn't do a good job of retaining me!
I'm proud to say that since then, I took my business out of town and I have purchased the SAME CAR different color for thousands less...no admin fees, no air fees, no tire fees, no environmental fees, No BS. I can't wait to have to deal with Barrie Honda on my warranty oil changes and see what sort of hidden charges and fee's they can weasel out of me.
Verdict. Buy a Honda...but not from these guys! Save your money, your time, and your mind! Buyers beware of Barrie Honda! Buy elsewhere! read more