I thought about lowering my rating by a star, because of my experience here recently, but decided against it, in fairness. After all, the store functions pretty much the same now as it did when I wrote the initial review. However, this recent experience really brought it home to me, vividly, why I tend to avoid this chain and focus instead on buying through Amazon and/or Ebay. I've occasionally felt guilty about that-- it's so easy to just hit a button, and...voila!...the book/cd/dvd/piece-of-wearing-apparel, container-of-vitamins, etc...arrives at my door in a day or 2. The item is usually cheaper than what I'd pay in a store. What's not to love? (Well, the credit card bill with its interest charge when it arrives is not to love, but you're not thinking about that when you're hitting the button!) The guilt usually passes. Independent book stores...which I used to love to patronize, back in the day...are pretty much a thing of the past. Barnes and Noble isn't an independent bookstore. It's a chain. One store is usually pretty much the same as another one (although the store in Paramus is a notable exception). Still, chains aren't necessarily doing well. Borders went under. Even Burger King, Shop-Rite and Wal-Mart are closing stores! I've given up trying to figure out the ways of business and commerce in modern America. I mean...who thought Shop Rite or Wal Mart would be closing stores?
Now, it may seem like a silly quibble to some, but I hate the gauntlet you have to run in order to buy a book/CD/DVD here. It's the same routine in every Barnes and Noble store. The cashier asks, "Do you have a Barnes and Noble card?" No. "Do you want one?" No. Occasionally, they'll start telling me about the great deals I'll get with the card before I cut them off. The question and answer session is perfunctory, it doesn't really consume a lot of time, but it's annoying. To me, at least. In the past, you picked your item out in whatever store you happened to be in, you brought it to the counter, you paid for it. Maybe you exchanged a few words about the weather, or even about the author of the book you were buying. Then you were on your way. Not any more. For the most part, the clerks could give a s**t whether you want the card or not, and the transaction proceeds. Some, however, seem put out by the refusal.
Recently, I was in the area, and there was a sale book (on Stalin's Russia, published in Italy) I had seen previously and I decided I wanted to buy it. So, why not? When I can, I like to help out struggling stores (maybe the store isn't struggling...I don't really know...but the Livingston Mall seems about to go under) with my admittedly miserly patronage, and giving my credit card on Amazon a rest isn't a bad thing either. Not only did I find the sale book, but a DVD I had wanted as well! I went to the counter, put my items up. The clerk was pleasant enough. As expected, I was asked, "Do you have a Barnes and Noble card?" "No." He paused a second, then asked, "Would you like to get one?" "No." Usually...mercifully...that's the end of the interrogation. Not this time. He said, "Your email address," and waited for me to provide it. This was a first, and maybe this is a new procedure and he's required to ask it, but it really rubbed me the wrong way. It wasn't even like he was asking-- it was ludicrous that I would even think of refusing to provide it to him. Or at least that was the vibe I got. Can't I just come in, buy my books, purchase my DVD, and be on my way? Guess not.
I responded, "No." I get enough coupons and "Sale Starts Today!" notices in my regular snail mail; I don't need them cluttering up my email too. Now...maybe this is pettiness on my part, or I'm misinterpreting it...but he took my change, and kind of spilled it out onto the counter instead of into my outstretched hand. Who does that? I suppose it might have just been his way. However, I didn't see it like that. I saw it as a spiteful, passive-aggressive "F-you" to me for not providing him with my email address. Or for not getting the Barnes and Noble card. A meager, pitiful "F-you" but a "F-you" all the same.
Obviously, I'm speaking for myself, and maybe I'm egocentric, or maybe I'm just a jerk (the clerk would likely think so). If you like the store, and you're comfortable with the "question-and-answer" session...short though it may be...then nothing has changed here. I hate the thought that stores where you physically walk in and purchase something from a living, breathing person are a dying breed, and I would encourage you to patronize the store, if you're in the market for what they sell. Me? I think I'll be hitting that button on Amazon next time. Or saving my gas and taking a run up to the Barnes and Noble in Paramus. Same routine when you buy something, but it's such a great (and unique, for a Barnes and Noble) store that you don't mind. At least I don't. read more