Aviator Nation

We were walking around Laguna for the first time in a good 5 years and wandered into this store…read moreafter seeing a nice selection of shirts in the window. When we went in we were greeted by Brittany, a knowledgeable salesperson without being overly pushy. We schmoozed with her and an older gentleman who was also working at the store and had a very good feeling about the store, contrary to some of the comments on Yelp from other shoppers. The quality of the merchandise is strong, and if you interact with Brittany you'll walk away with a positive experience as well as nice shirts.

We were enjoying the morning on Forest Ave & happened into Melrose Place and met Kevin. He picked a…read morecouple perfect shirts for my husband. Great selection. Great styles - thanks Kevin.

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The storefront.

The Vault Men

3.5(38 reviews)

This is my favorite place to shop for clothes, all high quality very unique up-to-date styles…read more Vanetta is the best stylist there she knows how to put items together that looks good on you and fits you well she will not lie to you. Vanetta put me in the coolest looking jacket and I swear that everywhere I wear it I get compliments the whole night! seriously I almost don't want to wear it out because of all the attention it gets me. If you hate shopping as much as I do go see Vanetta and she'll make your shopping experience easy and fun, and you'll leave with some really nice quality clothes that will impress and make you feel good about yourself like it did me. Thank you Vanetta! you are awesome!

Was having a relaxing day in Laguna, walking around and such. Wandered into this store. Was not…read moreexpecting to buy anything. Person working there started to suggest items to try on. Ended up trying on about 20 different things and leaving the store with 4 bags full. It was a great experience all thanks to Tania. Went on here to post a review and saw all the bad reviews. Not sure what happened to those people but we will definitely be back!

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Store

5.0(4 reviews)

What a cool store! David has great style and an eye for quality. Definitely cool SoCal vibes…read more @DriftBotique could have a cool bi-coastal collab for a men's & women's event

One of a kind shop in the area. High quality menswear with no pretension and excellent curation…read more Staff is always helpful and down for a good conversation. Go here to shop or just to hang out either way youll never be disappointed.

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Simple Laguna

4.0(30 reviews)

0.6 mi

•$$$

Stopped in because of their 70% off sign out front. The store is clean and staff friendly but wowza…read moreon the prices. Most tops and sweaters is $350+. A basic t-shirt is $74. I ended up buying a sweater for $109 after the 70% discount. My husband found a jacket he sort of liked and it was about $500. The fabrics and quality are great, if the prices are acceptable to you.

One of THE best clothing stores in Laguna Beach. The quality is above & beyond !…read more The owner is incredible and most of the items in his store are from Italy. You can really tell the difference !

The best store in town!

One of THE Best stores in Laguna Beach

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Willbo

5.0(2 reviews)

1.0 mi

Went to pick up a hat and loved many items they carried. The staff was friendly for and helpful…read more Great beach apparel

Pretty rad little gem out here. Cozy vibes with some rad merch. Super friendly staff tooread more

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Hobie Surf Shop

4.2(48 reviews)

•$$$

Customer service and great selection of clothes and unique gifts. This is a good combination and…read morethis store has it! The staff very good knowing their products, friendly and helpful. Jackson in particular is one I'd like to recognize and thank for his help. Come and shop you won't leave disappointed.

This is a huge "surf shop" with tons of merchandise including candles, men's and women's clothing,…read morebaby clothes, puzzles, scents and more!! It's expensive but what else would we expect from this exclusive enclave! It's worth stopping by when you are in Laguna Beach!!

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Store checkout

Fawn Memories

4.8(31 reviews)

0.8 mi

I was talking to the cashier, and she said this shop has been around for over 50 years! THE…read morePRICES HERE ARE FANTASTIC! Really nice sweatshirts for $30! Are you kidding! We bought 2! There were items that were less than a dollar here too. Ask yourself, when have you seen anything priced less than a dollar? Even small trinkets. We live 15 minutes away from LB, so we are locals. Tourists! This is your shop for good quality LB merch! Just as a comparison, there's a men's shirt shop nearby that sells nice dress shirts for $180 each! This is an extreme example though. The sweatshirts we bought probably go for $60 or more in any of the shops nearby, especially ones closer to PCH. Celebrate local shop owners that have figured out reasonable prices can still be successful!

They always have what I need for gifts for all occasions. My favorite store in Laguna!!!!read more

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Cloudwalk

4.5(2 reviews)

0.0 mi

Best boutique I've ever shopped. Kudos to their buyer for having impeccable taste; with shops like…read morethis dotting the shoreline, it's no wonder so many South Orange County women look like they've stepped right off the pages of Vogue. Cloudwalk mostly carries women's tops, dresses, and jeans, all unique yet trendy, and priced surprisingly comfortably in the "alternative high fashion" range ($35-$200). They also have a small men's section that metrosexual dudes will swoon over. The girl working behind the register was about 16 and just drop-dead gorgeous. She definitely had the trademark OC haughtiness about her, like she was getting ready to audition for the role of girl-villain on "Laguna Beach: the next generation". But I was more amused than offended and, the fact is, she actually did her job really well: greeted me and my shopping buddy immediately, checked up on us when we needed her and backed off when we didn't. I walked away with two great shirts and the burning question, When is SF going to catch up? (I'm looking at you, Marina and Hayes Valley.)

Just found this boutique by chance…read more This boutique sells women's swimsuits, sweatshirts, flip-flops (during the summer), dresses, sweaters, tee shirts, leggings, small selection of handbags, artisan jewelry, etc. I think you can buy their furniture too! There is a small selection of mens clothes too. Love the assortment for women's clothes. There is a large variety of price points ($30-$300). The boutique also has a sale selection. Definitely will return to each time I am in town.

Laguna Exchange

4.3(21 reviews)

0.1 mi

•$

The prices here are phenomenal. Not what you would expect in Laguna Beach honestly maybe that's why…read morethere were so many people in the store, regulars , locals and people just looking for a good deal on some vintage or fun things to pick up for the holidays for yourself or for a loved one. I've got a head back in there when I have some time to really look around.

Great finds, found some really nice pieces. They cater to both men and women. The staff is helpful.read more

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Crazy Shirts

4.4(31 reviews)

We're bonkers about Crazy Shirt! Ever since getting my first Crazy Shirt back in the early 90's…read morefrom Vail, CO, I've been impressed by their quality and great designs that are funny, whimsical or works of art. We've visited almost all of the stores in the Hawaiian Islands and we just came from the one in San Diego the night before heading up the coast to LA. This one in Laguna Beach is right on the Pacific Coast Hwy, mere steps across the street from the beach, so it is "fitting" to sell beach themed sportswear. Vanessa was a great help in finding sizes and showing off new designs that they received that morning. Each Crazy Shirt store usually has special designs peculiar to that area. Since this is the only Laguna Beach location, I got a a painted lifeguard tower on a blue background that looks really cool. My wife got a really cute beach puppies design. The shirts are pricey, but the quality is top notch.

Great spot! Enjoyed my visit here. The beach was nearby and I got to walk in the sand. More shops…read moreavailable but aren't posted online.