To look and feel amazing is a priceless gift from the stylist to their customers. Thank you for…read morealways making me happy! I have challenging hair, and often stylists struggle with my medium weight but curly, long locks. I am so incredibly fortunate to have found Jenny through a referral from a friend. She genuinely cares about making her clients feel amazing. She makes me look and feel fabulous. I always get so many compliments on the quality, even from other stylists who do not work there!! She's helped me grow my hair even longer which was my personal goal. She's warm and friendly, always smiling and working hard. All of her stylists and staff are sweet and I really enjoy my self care time!

I have been going to Jenny at Salon Vici for over 10 years. Another family member of mine also sees…read moreJenny for all of her hair care. Jenny is very experienced and an expert at everything she does. She really listened to my request for a new hairstyle and explained what cut was possible for my type of hair. I really liked the cut. Jenny is also very kind and compassionate.

My appointment with Shasta was incredible. She was one of the only stylists I have been to that was…read moreable to cut the stubborn brassy tones out of my hair. I appreciated the time she took on my hair, you can really tell she has been doing this for years. She did not rush it and made sure I left with what I wanted. Would recommend to anyone, she is very good with blondes!

If you are looking for an AMAZING hair color specialist and stylist for 2026, LOOK NO FURTHER!…read more Shasta can FIX your hair color AND keep it healthy (and those two things do not always go together)! I have now sat in Shasta's chair twice -- she is pleasant, knowledgeable, and knows how to color hair (especially if you're in your 40's and still want beautiful blonde hair like me!). She artfully eliminates any brassy tones and will hand paint the blonde where you need it. Through the balayage technique she has added beautiful depth with multiple shades of blonde and I could not be happier. Thank you Shasta!

Had a great time! The girl really took her time on my hair to perfect it. I would definitely go…read morehere again. Decorations are also super cute and homie!

I asked for layers like the picture on Pinterest but they ended up cutting my hair shorter and my…read morewhole point of cutting my hair was to not damage it but now I have to curl it for it to look good I do not recommend to come here they gave me something totally different then what I wanted

I've been a client of Serenity Couture for nearly a decade and have been seeing Christin the entire…read moretime -- which really speaks for itself. She's exceptional at what she does and genuinely one of the kindest people you'll meet. My haircut is fairly simple, but I've seen firsthand the work she does with women's hair through several close friends who go to her, and she is incredibly talented -- precise, consistent, and thoughtful in her approach. You can tell she truly cares about her clients and takes real pride in her craft. She's also great at consulting with me on the right products, personalized specifically for my hair and skin. Their brand new location in the Atlas Building in West Des Moines is stunning. The space is beautifully designed -- elegant, refined, and thoughtfully done while still feeling welcoming and comfortable. It's conveniently located, easy to access, and truly elevates the entire experience. The team is always professional and welcoming, and the level of service is consistently top tier. I also appreciate that they've expanded their services beyond what was offered at the West Glen location -- it really feels like a full-service destination now. Another big plus is their use of Aveda products. They're excellent for sensitive skin, made with naturally derived ingredients, and the brand is known for environmentally responsible practices and more sustainable packaging. I personally purchase both Aveda hair and skincare products from Serenity, and they always have a great selection in stock. Serenity continues to set a high standard for quality, service, and overall experience. Highly recommend.

My stylist left so made an appointment with another one. Explained I wanted same cut I've been…read moregetting for 3 years and manager comes out and says the stylist isn't competent for that and I need to reschedule a more expensive stylist. Nope. Not going to do that. you would think an Aveda trained stylist could manage a simple cut.

Deserae has always been amazing! Even when I'm not sure what I want done with my hair ( I change…read morecolor a lot) she always finds some way to make me look amazing and feel fabulous! Absolutely outstanding service every time! The quality of the products she uses are top notch! A bonus to me that they are sustainable and environmentally friendly. The feel of the salon speaks for itself. when you walk in you are immediately greeted and everyone always seems so happy to be there. The entire team is truly dedicated to what they do and you can tell they love it. I would never go anywhere else!

Everyone here is so talented!! Love the Kevin Murphy products. Location is great and the prices…read morevary by staff!

My recent color did not turn out as I had expected. When asked how I liked it, i exoressed my…read moredisappointment. The student immediately advised her educator, Nikki and after viewing my dried hair, she understood. I was scheduled for a return appointment in the next few days. Upon my return, I had a different student, Cornelia, and the same educator, Nikki. I was again impressed with Nikki as I was on my first appointment. She worked with both students, quizzing and guiding them in the best hair colors to use on my hair. As a retired teacher, I know how important it is to have guidance and support to learn what is needed to be successful and self confident. I have been going to Aveda for at least 10-12 years, and Nikki is above the other educators who have been a part of my color appointments. My student, Cornelia, was able to take her instruction and give me a color that met my expectations. In addition, Cornelia was very careful with my color, making sure she gave me the best color job and treating me as if I was a queen!

Joey!!! ahmazing! and I had a bonus amazing hand massage by Ella as well!!…read more Joey has been so wonderful and really has made a positive impact on my experience here at the Aveda Institute!! thank you!!

I had a broken arm and needed a good hair washing. Tana did a great job and I enjoyed her…read morepersonality. I'll be back

If you are ok with it taking a loooooong time to get your hair done, come here. They make you…read moreprocess FOREVER while they help other clients. And it's every stylist. They all do it. Believe me, they think their time is way more valuable than yours. And not just because they do this to you but also because they cancel all the time but when you do? Oh no, they expect you to pay. How about a credit for me when my stylist cancels then? Seems fair to me.

I lived in West Des Moines, Iowa from February 2013 to November 2013 and I used to get brazilian…read moredone from Kari in the Valley West mall. It was my first brazilian experience in US and she made me feel really comfortable. She is very quick and I felt very little pain. She is definitely an expert. A big thumbs up to Kari!! I also got a haircut, don't remember the stylist's name, but it was not that great. And also got a facial in the Johnston or Des Moines location but wasn't very happy about it. The staff is friendly, the ambience is great and they have good customer service in both the locations.

I had been going to this salon for 10 years! I trusted them and recommended them to everyone. But…read morerecently I had the worse experience I have ever had at a salon. And I am not saying that lightly! I went in on a Wednesday and asked them to touch up my hair. I had a very gold, ombre color. The hairdresser said she was going to try for a more rose-gold color. Okay. My hair came out pink! Not a subtle pink, but a true-pink! I told the girl I wasn't loving the color and I had expected it to be more gold. Over the night, I didn't warm up to it and scheduled a correction with the salon that Thursday. From the second I got there I have never felt so judged! I was treated like I was a problem client, like they wished I wasn't there and accused me at one point of changing my mind. They lightened my hair and applied more gold but the pink was still obviously there. I was told I might have an undertone of pink but these were uneven and sporadic light-pink highlights! I expressed that I was unhappy because I wanted my hair color to at least look like I did it on purpose. I asked for them to put some kind of light-pink toner or something on the ends so it was at least a unison color. What additionally upset me, the owner said I was changing my mind and they had already done $300 of free services to correct my hair, so they would have to charge me for the toner. When I asked how much would it be the owner and hair-dresser spoke at the same time and quoted me two different prices! The owner said $45, the hair-dresser said $25. I was done and just asked them to finish drying and styling my hair, so I could leave. I was a loyal customer for 10 years, I asked for a easy fix for the fact I was prepared to live with pink high-lights, even though 48 hours ago I had none, I was treated badly, and I was getting quoted different prices. I left in tears and drove home crying! I will never go back! The warning I have too those who decide to go to this salon is that do you want to take the chance to be a client that they screw over and then blame you for the mistake making you feel like garbage? Not worth the turmoil with so many other wonderful salons in the area!

Tanner was amazing, I always choose him when it comes time to get my haircut. The location is…read moreconvenient and affordable, and it's my go to haircut place.

Tanner might be the best the city has to offer. I will probably never know, however, because unless…read morehe switches occupations I'll go to him for a haircut! Thanks, Tanner!