ASDA Smartprice (generic) goods are available at remarkable prices. How they do this is a bit of a mystery, but I have found the quality of the items is good, which means it's therefore confirmed to be "a bargain". I'm especially keen on the cutprice diet lemonade (2 litres of fizz for 17p give or take a bit). Many Asda Smartprice goods are on sale, all with very similar generic labels. Asda Smartprice goods used to have a symbol of a fox on them, representing the legendary cunning which a fox is reputed to have, and suggesting the customer be as smart as a fox to bag a good bargain when they see one.
ASDA "Rolling Back Prices" is a very clever idea, as the price of the goods on sale is seen to be reduced each time you visit the store. Typically a product will start at 24p, then go down to 22p, then go down to 19p, then to 18p. Usually no-one notices if it goes back up to 24p, as for most of the time the price is being reduced, giving the perception that the price is always lower than ever before. Long term, year on year, you may be able to observe comparisons for yourself.
I was a bit worried about Asda around Xmas 2008, not because of the specially inflated prices just before Xmas to take advantage of people's irrationality buying stuff at any price in the Xmas rush, but because after Xmas 2008 the prices (of food items especially) seemed to be well up and over what they should be. The thing is, people shopping just AFTER Xmas are price-wary, so it seemed to be obvious they were not going to be fooled by the inflated pricing. In Asda's defence, someone said that the prices had been put up hugely just before Xmas so Asda could say "rolled back" at the reductions after Xmas. However, that doesn't explain the level of price increases, and so then we look to see if there is genuine cause for worry about Asda?
Quite a lot of the ASDA cut-price special bargains are very good. For example, I've seen Terrys Chocolate Orange bars 4 pack reduced from £1.10 per pack (slightly more expensive than some places) to £1 when you buy two! (less than half price). read more