Asda in Frome has been open for a few years now, and it's been a massive success. This inexpensive superstore is large and packed with everything you'd expect and need from a major retailer.
Large car-park so seldom any queuing even on the busiest of days, and cashpoints for the terminally broke!
The store iteslef covers clothes for women, men, and younger kids (not for teenage boys though, please note). The bakery turns out wonderful loaves, the wine section is extensive, and the rest is perfect for an all-in weekly shop.
The aisles are wide and so you don't get trolley snarl-ups (often!).
The staff are unfailingly helpful, although it's sometimes hard to catch one standing still long enough to ask a question of! But they will always go the extra mile to check if there is extra stock out back, so you feel valued.
Prices are good all across the board, and their Own Brand and Value items make for good savings.
The only (small) criticism is the location, or rather to lack of public transport to get to it. Right out on the edge of town is fine for driving but if you don't have your own transport then it can be expensive to get a cab there and back (which you will certainly need for a weekly shop). Although there is a bus service that runs to and from the store from the market place it's not regular enough to be really convenient (or memorable - and nobody wants to sit around the town centre for up to an hour waiting for a bus).
But all that aside, it's a great store for getting everything under one roof if you need items of kids clothing and shoes as well as gifts and/or electrical and household goods when you do a big weekly foodshop.
Note that there is a self-service petrol station next to the supermarket so you can even fill up your tank for a competitive amount as well. read more
