Susan Robinson Jewelry has a great selection. Additionally, their store is so inviting and a…read morebeautiful place to explore. So many things to look at and consider. But most importantly, the owners and the people that work there are so nice and helpful. I have never had a bad experience - ever - with them. They have a new location, but I have been visiting them for many years. Thank you to the wonderful team at Susan Robinson Jewelry!

So I originally came only to talk about my amazing experience with Susan Robinson, but an existing…read morenegative comment is requiring me to add a few things. I felt as though I had to speak up. For my first visit, I commented on the doorbell situation, but they explained to me that insurance requires this because of the high value of items in stock. It's either that or a security officer. I'd rather ring a doorbell. Shopping at SR is an experience. Having a personal shopper with you is amazing and luxurious, but I've told them I'm just looking around & have called on them only when needed. They'll do either as far as my experience goes. As far as the pricing goes, high-end jewelry is a luxury. It's a want, not a need. Every piece I've purchased from there has appraised for more than I paid. I've even checked with other jewelers before purchasing, and they always have agreed that it was worth equal to or less the amount they were asking. I can only assume with the previous negative review that this particular person hasn't shopped anywhere you can purchase a $200k engagement. (I know I never did - other than an occasional Tiffany's trip - until coming here!) So - back to my review - I don't have many pieces of real jewelry. I'm a fashion lover (and coincidentally a jewelry designer) & my tastes change with the trends so quickly that I feel as though only my most special and classic items will get the wear they're worth as real pieces. I live in Nashville and have made several trips to Tyler to visit SR. I've even purchased through photos and phone calls and had an amazing experience that way too. The only place I've ever actually purchased real jewelry is Susan Robinson, and I can only foresee that that will continue on in to the future. I love every single thing about this place. I feel so fancy going in (even though my wallet wishes it was equally as "fancy" LOL), and they really do treat you like royalty even if you're just looking or picking out the cheapest thing in the place. My better half and I have already been in communication with Kate at SR to design my engagement ring - all the way from Nashville - and I have no doubt that it will be perfect in their hands. Thank you, Susie and Kate, for the most amazing experience I've ever had while shopping for jewelry and for making me feel like the celebrity I am only when singing at the top of my lungs in the shower.

The first place I go to when purchasing jewellery. Great products and great people! Customer…read moreservice is outstanding, and I recommend Jim's!

I have to agree with one of these reviews. Condescending. My family has done business with these…read morepeople for over 40 years. After twenty years I came back to town during my father's death and had some pieces to be resized. The place has gone down. Being Condescending and acting better than the customer is not a good business model.

I've had my watches resized a few times here. The staff is nice and helpful. Work is done quickly…read more Pricing is very fare. They also have an awesome selection of knives. Highly recommend to all.

Nice staff, very polite, professional, knowledgeable. Prices were very fair, we will be back.read more

Not sure why this business has 1 star, but they are fantastic. I came in needing my jewelry to be…read morecleaned and Diane was so nice and helpful. I'm about 2 hours she cleaned my jewelry (3 pieces) to like-new condition and refused to charge any money for it. And they gave me a cleaning/polishing cloth free. Just to compare, the other jewelry store in Tyler whose name of their business is a woman's name (hint hint), wanted to charge for the cleaning and said it was too busy to do it and might be over a month.... Ummm no. Ramsey Fritz has my future business and will recommend them to anyone who. Wants quality jewelry and first class customer service.

We love this place! My husband buys all my jewelry here. The owner and all the ladies working here…read moreare so knowledgeable.

I found this jeweler after online price shopping an Allison Kaufman yellow diamond band that I had…read moremy eye on. Rick Murphey came through with the best price and working with Angel was such a pleasant purchasing experience! Thank you so much!!!

My parents stopped by here to get a few links taken out of my mother's new watch. She said that…read morethey were very friendly and happy to help them. She was surprised that they even complimented her watch even though they didn't sell it to her. Thank you for being so kind and providing excellent service.

Tina is a dream maker. She is so professional and great to work with. Her in house designed jewelry…read moreis beautiful and anything she makes for you custom will turn out better than you imagined.

Took care of me and helped make a beautiful ring! Tina was so sweet and communicated with me…read morethroughout the whole process, even out of business hours

Came in 40 min before closing. Fixed my chain. Awesome, definitely recommend. Staff was…read moreaccommodating and friendly.

Set a diamond. A bit pricey, but what isn't theses days. I won't lose it this time. Good work!read more

I had a newer machine that wasn't sewing right and my mother's very, very old singer that had never…read morebeen serviced. Donna serviced and fixed them both at a very reasonable price. She even fixed things on my mom's machine that I hadn't noticed. Fast friendly service. Highly recommend. I had my mom's machine looked at when I lived in CA and they told me it couldn't be fixed. Donna fixed it. Five stars!!!

She went out of her way to pick up my machine from my home for servicing. Every time I use them I…read moream more than pleased.