FINALLY MADE THE PILGRIMAGE!!
As the first and currently only US branch for Animate, this is a must stop for all weebs and otaku out there. While I agree with the general consensus that YES, it is pretty EXPENSIVE there are still lots of merits to visiting the shop.
Yes, you would be hard pressed to find any merchandise for any anime series that is over 5+ years old here (you know, unless it's had a recent movie released, revival, or is just always very popular -I'm talking Haikyuu and NGE). A good chunk of the shop was Blue Lock, Haikyuu, Chainsaw Man, Demon Slayer, Re: Zero, Quintessential Quintuplets, Sono Bisque Doll, etc. I saw like one item for Ousama Ranking and small sections for Oshi no Ko and Bocchi the Rock.
Currently they have special small "event" for the BL series "Given" so there's art in the back and merchandise too. Actually for all the fujoshis/fudanshi, BL/Yaoi enjoyers they surprisingly decent selection. Of course there's manga in the back, but they had merchandise for Ten Count and the gacha game Nu Carnival. They also had some merch for some series that's harder to find goods for.
Not technically anime, but there's also LOTS of Genshin Impact and OF COURSE V-TUBERS. You have a V-tuber oshi? And you have a fat wallet? Then you're good to go! You can easily create an ita bag with all of the V-tuber goods here and they even had really unique items like the coat hanger with the V-tuber shoulder up. I also saw some goods for Nikke Goddess of Victory and some FGO goods too (both game goods and goods for Fate Grand Carnival Phantasm and for the Camelot movie). I did manage to get some goods I didn't have and a Santa Karna stand so I left happy.
There are some prize figures and some of the larger figures along with Pop-Up Parade and Nendoroids. Some CD's and vinyl records, manga, and art books. What I really liked was that they had some itabag/merchandise storage items such as these cute jar acrylic covers (I got 2 of them) and a cool acrylic/cheki holder (unfortunately $40...). I hope they expand this section though!
It was a pretty busy Sunday, but staff was efficient and very kind. I joined their membership program (just add phone number and e-mail) and I think there's a point system. In the corner there's the good old Bandai Gachapon area too.
Hoping they open more of these so I don't have to travel all the way here, but all in all, despite being quite pricey (I'd check online prices and how much most of these go for at cons), it's worth the visit if you're really into anime! read more