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Amazon Fresh

3.1 (23 reviews)

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Yummy Krispy is here
Charlie S.

Newest and largest Amazon Fresh store opened yesterday here. Unlike former Just Walkout system, this store equipped with Dash carts therefore checkout is so easy and actually just go out when finished shopping. There's Krispy Kreme donuts and coffee store at entrance which is new and store is huge, just as any other major supermarket. I deducted one star because prices seems higher than before and I expected lower from Amazon store. Anyway it's a great place for shopping!!!

Robert G.

Funny never thought I would go here. Have to try it at least once. Been going ever since. Very clean fast service. Food is always fresh including at the hot bar. Specials all around. Even have the carts to scan your stuff and pretty much walk out. (Yes with paying) :)

Nice Surprise
Elizabeth D.

I searched salads on yelp and came across this hidden gem. It recently opened the beginning of November and is filled with fresh tasty items and loaded with great deals. It has the look of a Whole Foods, but with lower prices. I haven't seen a slice of pizza for under $2, since the early 2000's/late 90's in Bklyn NY. The service was great, employees were extremely helpful and the ambiance/decor was a beautiful upbeat vibe. If they added some holiday music, you'd think you're in Uncle Giuseppe's, but with a modern look and again "Lower Prices"!!! I don't know if the prices are a grand opening promotion, but get there quickly to experience it, before it changes. so worth it!!!

Michael E.

Four years ago, Amazon announced they would be opening a new Amazon Fresh store in Woodland Park on Rt. 46, in the location previously occupied by Fairway. The construction quickly started, an Amazon Fresh sign went up, then Amazon seemed to change their mind, and the sign came down. Nothing happened for almost four years. Fast forward to fall 2024 and the Amazon Fresh sign is curiously back up and an opening date is set for November. Recently, I visited the store. I honestly didn't know what to expect. I knew it was supposed to be Amazon's take on a high-tech supermarket, but I hoped maybe it would also be a brick-and-mortar version of Amazon.com with sections dedicated to the various things sold on the website. Well, it is a high-tech supermarket, but nothing more. On the surface the store is very impressive. At over 59,000 square feet it's huge by supermarket standards. It's gleaming, clean and bright. The aisles are wide and stretch into the horizon. When you enter the first thing you notice is an actual Krispy Kreme store, with Krispy Kreme uniformed staff manning the counter (I'll get back to that). The other thing you notice is rows of high-tech shopping carts that are unlike anything I've ever seen. Fortunately, they have employees there to explain how they work. The first thing you notice is a large touch screen mounted by the push bar. You can sign into your Amazon account or link it to the Amazon app on your phone. This allows you to immediately access Amazon Prime discounts and bypass the cashier if you choose, by paying via the app. Also, the cart has multiple UPC scanners, which detect the prices of the items in your cart. Not enough tech? The cart also has a built-in scale that measures the weight of items that are sold by the pound (like vegetables). Knowing how beat-up the shopping carts are at other supermarkets; I can only wonder how durable all this technology will be over time. I guess we'll see. In addition to the high-tech carts, there are also Alexa kiosks at various locations throughout the store to help you get a quick answer to any existential questions you might have while shopping. Once you get beyond the eye candy of the enormous store and the high-tech gizmos you sadly quickly discover this is not a place you really would want to shop. Despite the endless aisles, there's nothing here that you can't find across the street at Shoprite for less money. Everything is noticeably pricier than other local markets. Also, the selection seems far less varied than you'd hope to find in a 59,000-square-foot store. The produce, meat and fish are all rather unimpressive and don't give the impression of the freshness or quality that justifies the premium prices. Now, about that Krispy Kreme store at the entrance... Sadly, it's not really a Krispy Kreme store. At least not in the sense that they actually make Krispy Kreme donuts there, which is clearly the image that the "store" is projecting. I didn't smell the signature odor of freshly cooked donuts, so I asked the employee at the counter if they were fresh. The answer was "they were made today". Apparently, unlike the freestanding Krispy Kreme locations, they don't actually make any donuts here at all. They just get them shipped in once a day in the early hours of the morning, and that's it for the whole day. If I want a stale Krispy Kreme donut I can get it at any other supermarket, and at a cheaper price. All in all, this market was a huge disappointment, and I don't plan on returning. With Amazon's resources they really could have done something amazing here. It's a shame. Frankly, I miss Fairway.

$4.29 for gluten free pasta?!?! Go to Shoprite across the street for $2.49!
V F.

Stopped by for the grand opening in the afternoon. Free samples of food were given out. Some things were WAY overpriced compared to Shoprite. The "Amazon" brand was much more reasonable. You do receive a slight discount if you are a prime member (which I am not.) The space between the aisles and the registers is quite small; that might be an issue in the future. However, I probably won't be back. See you across the highway at the Shoprite.

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9 months ago

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2 years ago

Fresh vegetables, great prices shopping the aisles is easy. You can pick and choose what you need and maybe a few new items you see to try.

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