Amazon Fresh is Amazon's just walk out technology in the UK, you scan a QR code from your phone via an Amazon app, and then shop as normal for your groceries, this is your average convenience style store similar to Tesco Express / Sainsbury's Local, that you may be more used to, but with a modern and unique twist including a special counter where you can pick-up and return Amazon orders.
This location is in White City, close to both Wood Lane and White City Stations, with Westfield London a couple of minutes away via foot.
The product selection was good for a store of its' size, and they also had some Amazon own-brand items including meals and meats that looked pretty cool.
The store was modern, had a nice feel to it and the staff were pretty friendly too. They even had an alcohol area (ID to enter), but the selection was pretty small.
I did find prices to be a little high, especially considering a lack of meal deals or multi-buy offers (most other stores have this) in the to-go food and drink section.
I did also find it took a long time for the receipt to generate after leaving the store, compared to stores I have visited in the US where it was much quicker.
4* - Still a cool concept, which I hope to see more of in the future. read more