Not many name brands here if that's important to you. They have a few but they're usually short term, special purchases. House names are fine for me if the quality is high.
And house brands are often made by companies that have national name brands. So, you're likely getting the same quality at steep discounts.
Meat is a big area of savings, often beating the sale prices of nearby local grocers.
Aldi offers less variety with typically only one or two options for an item type: canned green beans, white rice, frozen corn, etc. They follow food trends, though. In recent years they've added more fresh, organic, gluten-free, and Keto selections.
A small section is devoted to discontinued, out of season, and overstocked items. Savings here can be greater than 70%, so it's always worth browsing. read more