While not being the biggest or the best Aldi around, it does the job. As everyone before me has said, the prices are rock-bottom, so saying you spent €30 at Aldi is like saying you spent €60 or €70 somewhere else. The special buys sell out pretty fast here with a few funny exceptions like sauces and spices (which can hang around for months and they never take away). The queues can get pretty long, but because of how fast they scan the items you hardly notice.
Customer service was the first thing to go by the wayside when they dropped the prices. No eye contact from the people at the till is the price you pay for such famously fast scanning (why do you think all the products have huge barcodes on three sides?). If you think they're staring at you with particularly irritated impatience as you pack the fruit into your overflowing bag and fish the last few cents out from your purse to make exact change when they've already finished scanning your last item... it's because they are.
While there aren't any brand names on the shelves, I have been assured that brand-name goods often lurk inside, but the packaging has been changed so they are allowed to lower the price.
I like that they have a couple of organic items for low prices (milk, eggs, yogurt, smoked salmon, cereal bars... random, I know) and free-range chicken, but disappointed that they got rid of their organic fruit and veg a while ago. Still, it's the cheapest place I've found here for exotics like avocados, corn, and smoked salmon, none of which I could live without.
It does what it says on the tin, folks- a discount supermarket, so some sacrifices must be made to cut the prices. Be warned that Aldi only takes cash or laser/visa debit cards. read more