I can't even find the right words to begin expressing my gratitude for Sebastian and his team, but…read moreI will try. I came in months ago to review a diamond I had purchased under a microscope to confirm its GIA certification numbers. I had to do this immediately after work, as I could not risk having received the wrong diamond with any time passing. I wanted a natural GIA certified diamond with extremely specific dimensions and the only place I could have a shot at finding anything close was online - meaning I was taking a risk each time purchasing a diamond without seeing it first. I walked in to Sebastian's greeting. I told him up front that I was not there to purchase anything but if I can have his assistance in verifying my diamond's GIA cert number. Without hesitation, Sebastian said of course, verified the numbers and I went about my merry way. What stuck with me was how respectful Sebastian was of my jewelry. He only held the diamond after receiving permission and was extremely careful while handling it. It wasn't until much later, that I decided to go back to Sebastian to receive his input on another diamond I had picked out. I explained to Sebastian about why I decided on returning my first one and why I chose a new shape. Sebastian listened carefully, took note of my passion and due diligence of finding the right diamond, and again, gave me his professional expertise. After evaluating it, he gave me his honest opinion that as a consumer, it will be pretty tough to beat what I found - which also meant that the opportunity was taken away from Sebastian to make a sale. But I was stubborn and knew exactly what dimensions I wanted in my diamond and, in my heart, knew this still wasn't the right diamond for me. Sebastian never once minimized my research. He looked at me as someone who clearly has a passion for diamonds and for finding exactly what I wanted and chose to meet me where I was - all while understanding that my intention was not to make a sale through him. He informed me that what I was looking for can take months to find and once a diamond like that is available, it's usually swept off the market immediately. But still, my heart was set on something specific and Sebastian reminded me that in the end, the most important thing is that I love my ring. Fast forward - Sebastian kept looking for me on his own time and ended up finding me the most beautiful diamond I could have ever imagined. It was beyond the specifications I could have ever found and without hesitation, he purchased it, understanding that if he didn't, it would have definitely been purchased by someone else and that I may miss out on my chance. His team created the exact setting I wanted. Size 4 18k Yellow gold pave band with a hidden halo set on platinum head and prongs. It came out PERFECT. I have no idea how he managed to find the perfect diamond for me and then ALSO managed to make the perfect setting, but he did. And he did it with reassurance every time. I look at my ring now and I cannot imagine having anything else. He literally made my dream ring come to life. I cannot thank him enough- so I try by referring my friends. A friend of mine already took her antique diamond earrings to Sebastian and was thankful I found him, bc that meant she finally felt comfortable enough with someone to help reset a piece that meant too much for her to have gone with just anyone. Sebastian, thank you so much!

For all other buyers considering business with Sebastian at William and Sons Fine Jewelers; don't…read morehesitate, you won't find a better price or more professional responsive jeweler. Utilizing their website, I was able filter and find a diamond exactly to my specifications which was well below the asking price of other online retailers. Throughout my research, I spent around 50 hours selecting a diamond. I emailed Sebastian, and he sent me a response within 24hrs to confirm my IGI inscription and ring size along with any concerns I had regarding the diamond I selected. A few days after, I requested a custom setting. Sebastian quickly emailed a 3d render of the design concept and measurements exactly as requested. She LOVES the ring. Thank you Sebastian and the team at William and Sons Fine Jewelers. We look forward to continuous business with your shop. - Dave

We came in on a Monday afternoon with tons of questions, Greg and Alexita took great care of us…read more They have a great selection, Silver, Gold, Platinum, and lots more. Highly recommended if you are in the San Diego area looking for a shop to go to, but also to continue coming back.

Great costume service, they treat eveyone like family low premiums. If you're in the market for…read moreanything gold and silver related I highly recommend stopping by.

JT was great. He carefully evaluated my jewelry in front of me. He made sure to check the value…read morebased on weight and the quality. It was an easy process.

I went in to see about selling some of my old jewelry and met with Kayla who was very nice to work…read morewith. I got a very fair price for my gold and silver, I left happy with a nice check in hand.

Lovely Holiday Experience Family Run Small Business known for Excellent High Quality Beautiful…read moreInventory&Customer Care! I love bringing family&friends&Appreciate The Special Attention Each Customer Receives! Parking can be tricky but We All go in 1Car or park on 101&Walk short distance! I've been shopping Here for years as A Local & brought My Own Gold/Silver To Sell! Thank You Vicki&Sons for Years of Excellent Care!

Horrible service... would not waste time ... when you have kids that like vintage or interested in…read moreantique don't bring them here... The owner is very rude would not even look at my kids stuff just to value it. This place will not assist the next generation antique collectors, they will be disappointed.

I read the reviews and made an appointment. Learned that…read moreBravo was recently voted an award as being the best in Carlsbad. Best decision I've made lately! Bravo helped me buy my wife of 30 years a beautiful new diamond ring. We had the pleasure of working with Ms. Raven and she presented so many wonderful options to go with. She did a terrific job recommending design options that looked best on my wife's hand. In short I'm going back soon to visit bravo to get their help in redesigning and repurposing the old ring.. Thanks Bravo Jewellers you really earned that award! Rick from Carlsbad

Bravo is truly incredible. I honestly don't even have the words. Katherine was an absolute saint…read moreand helped make a lifelong dream come true. I came in with a very special vision for my engagement ring and wanted to incorporate my maternal family members into a timeless design. We stopped by Bravo on a whim, with no intention of committing to anything, just to browse and gather ideas. From the moment we met Katherine, we were completely won over. She listened carefully, absorbed every detail of our feedback, and helped us bring the vision to life. I shared that I wanted to incorporate diamonds from both of my grandmothers' rings, and she absolutely exceeded every expectation. After trying on a few different shapes, we scheduled a second visit the following week. When we returned, Katherine had prepared full 3D renderings of three different designs based solely on what I had described verbally. She even had wax molds of all three so I could try on the shapes and sizes to truly understand how the ring would feel before finalizing the design. My fiancé ultimately surprised me with the ring of my dreams, and it was everything I could have ever hoped for. The centerpiece is a stunning, substantial oval diamond, with my grandmothers' diamonds beautifully cascading along the band. It is truly the most beautiful ring I have ever seen. I am beyond grateful for the care, creativity, and dedication the Bravo team put into every step of this process.

Brought in my grandmother's ring that I wanted resized so I could wear it. It was done quickly and…read morebeautifully. They even offered to clean another ring that I was wearing. Highly recommend.

I walked in and Maria helped me reshape my gold engagement ring right away. Thank you Maria!read more

I was recently engaged and my Fiancée surprised me with my dream ring from Collins Family Jewelers!…read more I began my hunt for my ring just about a year and a half ago. I discovered Collins from just walking around a plaza I frequented often. I actually had just walked out from a terrible experience at Daniel's just a few doors down and decided to check out Collins, not thinking anything would come from it. Boy, I am so glad I decided to walk through their doors. My first experience was with Chelsea. She was amazing in every way and I can't recommend her enough. Not only did she show me a variety of rings but she also educated me about them in a way that wasn't biased. They are family owned, have amazing prices, and great variety. I have recommended my close friends to this establishment already and can't express how glad I am to have my forever ring from Collins. My Fiancée said the process of getting my ring was smooth and easy. I will definitely recommend everyone I know to come here for years to come. Truly I have no words. Thank you so much Collins family!

Walking out after just cleaning and adjusting my grandpa's watch to fit me and I cannot say enough…read moregreat things about Collins Family Jewelers -- this review is long overdue as my family has been lifetime customers. Between our family of four, we've had several engagement rings, wedding bands, special gifts and more purchased at Collins. First and foremost, they are seasoned experts of their craft. Their deep knowledge across their entire family and extended team runs generations deep. They have such a warm and welcoming atmosphere -- there's so much energy in the room everytime I find myself popping by. The team is so sincerely upbeat and kind. Their craftsmanship, service, and care is outstanding -- they will take care of you like you are family, you are not just a number here. Their selection of jewelry will make you wish you just won the lottery and best of all you are truly shopping and supporting local! Cannot recommend them enough for your jewelry purchases and upkeep!

After seeing such great reviews, I decided to check out the Diamond shoppe. I came in with an idea…read moreof what I wanted and Dragan went above and beyond to create a beautiful engagement ring. Im so thankful he was able to get it done in time. My fiancé has gotten stopped for compliments from women and men! Dragan was very professional and has a great vibe so anyone looking for his services won't be disappointed. Thank you again!

Diamonds are a girl's best friend! Thanks to Marilyn Monroe for all her contributions to the…read morediamond industry. Lol. We were hanging out at seaside market next-door to get a quick bite to eat, I decided to wander over to the shop to check out their jewelry. they had a very nice selection, and the prices were extremely reasonable, which was extremely surprising to me, considering the location of this store. I had done some online shopping and knew what the prices were supposed to be, after speaking with Dragan, his pricing was comparable to the online prices. Service was extremely attentive, he was very knowledgeable and gave us a lot of suggestions. overall, it was a very nice shopping experience.

Great experience! Excellent service. I was a little stressed…read morewhen my insurance company said I had to get an appraisal to cover my wife's ring. Since we were visiting downtown, I knew there had to be somebody in the Jewelers' Exchange building. I found World Gemological Laboratory and contacted Jason through Yelp. He gave me a price quote and even made an appointment for the same day. When we met at his office, Jason clearly explained the process and how long it would take. He set my wife and me at ease, and we were completely comfortable walking around the Gaslamp while Jason handled the appraisal. Jason is a GIA gemologist who has handled million-dollar pieces of jewelry. But he handled our simple little deal as if we were the most important customers in the world.

Truly a hidden gem! I wish I found them sooner. One of the diamonds from my ring fell off and…read moreMichael was able to replace it and totally revamp every the entire setting ! Cost was very fair and the amount of time it took was a breeze. Super professional and clearly know their stuff ! Check out their jewels and other hidden gems !