This boutique is really affordable! They have an amazing selection and the owners are really nice!read more

For boutique shopping with beautiful clothing and accessories, look no further! This is a quaint…read moreshop in downtown Tuscumbia that has fabulous clothes, jewelry, belts, purses, shoes, etc. The owner has an excellent sense of style and is always helpful. If you're wanting something different than what you see at the mall, this is the place for you!

From the owner: Audie Mescal is a womens clothing boutique specializing in fabulous fashions -- apparel, handbags,…read morejewelry. We love helping our customers find their unique style!

I am so disappointed with my experience with Billy Reid and their disingenuous "policies." I…read morepurchased an item from their website, only to see the exact same item discounted over 25% less than 24 hours later. Seriously, I hadn't even received the item that I ordered, and here they published a significant discount. No problem, I thought. I simply reached out to customer service expecting what I thought was a reasonable request for a price adjustment, but they flatly refused. Most reputable retailers recognize that price changes immediately after a purchase create a poor customer experience and will honor a short price-adjustment window. Billy Reid chose not to, despite the minimal time between my purchase and the price drop. Instead of making a simple, industry-standard gesture, Billy Reid chose to hide behind an inflexible "policy." It's not about the amount of money--it's about customer service and standing behind your customers. Refusing to make such a simple accommodation demonstartaes predatory pricing, and makes customers feel like their business isn't valued. I have bought thousands of dollars of clothing from Billy Reid over the years, and this send the message that customer loyalty means very little. This experience with Billy Reid has completely changed my opinion of the brand, and I will now take my buiness elsewhere. There are many other fashion retailers who value a relationship with customers and will do the right thing. I will leave you with a quote from Mr. Billy Reid himself: "My mother taught me the importance of customer service, the importance of knowing your customer." Hypocrisy, anyone?

Billy Reid is an American fashion designer known for his menswear and womenswear collections. He…read morefounded his eponymous brand in 2004 and has since gained recognition for his classic yet modern designs that blend Southern heritage with contemporary style. Reid has won several awards for his work, including the CFDA Menswear Designer of the Year in 2010 and the CFDA/Vogue Fashion Fund in 2010. His clothing is known for its high quality materials and craftsmanship, and is often inspired by his Southern roots and the relaxed lifestyle of the South. In addition to clothing, the Billy Reid brand also offers accessories, footwear, and home goods. Reid has stores in several cities across the United States and his collections are also sold in select department stores and boutiques worldwide. This Florence shop is beautiful, like something you would expect to see on 5th Avenue in NYC or Melrose in LA. Excellent customer service!