Afro Ethnic Continental is a reasonably well stocked shop on the City Road. My view however, is that it is trying to do too much, and should either specialise in food, or in African artefacts, because trying to do both seemingly compromises what it is able to do. There's another African shop a little ways down toward the centre of town on the City Road that appears to have got the balance about right. They specialise in food and beauty and hair care, and although it's possible to buy the odd ornament or artefact, they seem to use these colourful pieces to decorate the shop and are certainly not reliant on the sales of these objects in a commercially crucial way.
Nevertheless, Afro Ethnic Continental definitely serves a niche at this end of the street, and the prices are pretty reasonable considering how far some of the food has had to travel. There is much call for food of African food in Cardiff and very few outlets catering for the demand. So, I guess this little shop does okay regardless of my speculations! read more