Great store with incredible prices and selections! Check out their store picks along with the…read moreallocated list! Always worth checking out!

Affordability: 5 Customer Service: 5…read moreLocation: 5 We decided to visit this Pavilion Discount Beverage store location, while we were visiting the North Myrtle Beach area. It was very easy to find as it's conveniently located on highway 17. This location has a huge selection of beverages, and we were able to find everything that we were looking for. The staff was very friendly and helpful while we were trying to find our favorite beverages.

Outstanding selection, great prices, and clean store with friendly staff. I'll go out of my way to…read morevisit this ABC store.

From the owner: We've been in business since 1968.read more

Price is double for the same thing I drink in Ohio. The place was empty and that might speak of…read moreprices.

It is wild to say this, but this is the best ABC Liquor Store around. I have stopped in while…read moregoing to Myrtle Beach, but also been to their Bourbon allotted events and it is always so well organized. Not to mention the manager is one of the kindest humans you will ever meet. My husband is a big bourbon fan so he has encountered all sorts of ABC workers and many a times, for whatever reason, the Bourbon fans are just not their jam and they often times are rude to them, but not here at Shallotte. They do lotteries for their bourbon, and did a drawing also in person. Overall, this place is newer, has a great selection, and really understand the meaning of southern hospitality.

The wines at this shop were so delicious and the staff was very knowledgeable and fun I plan to go…read moreback next time I'm in the area

Stopped into Vinofiore and sampled some wines with Julia. The space is beautiful and Julia was…read moreinviting and friendly. The wine was great, we stocked up and took some bottles home as well. If we were local we would take advantage of this cute spot frequently! Looking forward to coming back on our next trip to Shallotte!

This is a really nice store. Absolutely spotless inside with a very, very large selection for a…read moresmallish town like Little River. We were greeted warmly and spoke with the attendant there for a bit. She was very nice. They carry basically everything you'd expect to find at a liquor store, including lots of ready made cans, minis, pints, 750s and handles. One nice find was they had quite a few flavored vodka and whiskey minis for only 99 cents. Prices are competitive, but as expected, they are a bit higher than Total Wine, Sam's Club, and Costco in Myrtle Beach. One nice thing is they charge the same price whether you pay cash or use a credit card. Check out their website as they do list free tastings there. Plenty of free parking out front. Note: this is one location in a small chain all owned by the same owner. They have locations in Longs, Myrtle Beach, Florence and a couple others too. I'd call first if you're hunting for a specific bourbon like Stagg, etc.

I pulled into the parking lot today and noticed a car completely blocking the south bound sign for…read morethe whole center. As I went into the store I said to a woman. "Who is so selfish as to block the sign for the center"? She replied it was her. I asked, are you the owner? She replied she is the manager. I walked out. Why would anyone patronize a business with employees who are so selfish as to block the sign for all the other stores. Not to mention down right stupid.

I was on my way back home from South Carolina Carolina my friend wanted to buy some of those little…read moreshot things in various flavors. Well she called around and the gentleman on the phone confirmed that had them so were stored in. This was not a huge store but a liquor store does not need to be the size of a Sam's club. They had a great selection on spirits. We were only there for what we called about so we didn't really get into anything else. We purchased 4 of the 4 packs in those shots and then they also had singles for sale as well so we got a few of those. The employee who helped us was and older gentleman but not the same as in the phone. He was fairly nice and pleasant as he helped us track down those shots we called about. Overall it was a pleasant experience at this store and though I probably won't ever be back in the area again, I would recommend it to anyone who was looking to buy some spirit's near by.

Great selection of bourbon and great store picks. Most prices are very good. Some of the more…read moreallocated products are a little bit higher than I'd expect. But never had a bad store pick from them!

Best selection I have ever seen. Super super friendly and ready to help! Will for sure go back.read more

For the third time I was nipped at by the manager Geneva. I was a regular spending a hundred bux a…read moreweek, and I like the owner. But, Im done with assholes, and apparently five grand per year does not mean you cant spill a beer. Yes, I did spill one. Never got credit for one i didnt spill, so i really dont see who is losing here. But, now I wont ever go back and they can get that 25 hundred from some crackead who lives in the woods nearby this winter. I really dont understand people and their attitudes. l

I stopped in twice yesterday. The first visit was fine -- nothing memorable, but fine. Geneva was…read morebartending both times. The second visit, however, came with a greeting I've never heard in my fifty‑plus years: "You've been out all day. I can't serve you because I'll be liable if you're over served." I've bartended before. I understand the responsibility. But I was never asked a single question about what I'd actually been doing. For clarity: we had lunch at Michael's Seafood before our first visit. I had one non‑alcoholic seltzer at Island Beverage, and my partner had a four‑flight sampler. After that, we went thrifting and shopping at Goodwill, Lowe's Foods, and Dollar Tree. No drinking. No bar‑hopping. Nothing even close. On our second visit, Geneva gave us water and let us charge a phone -- and I do appreciate that. But being told "you've been out all day" instead of "welcome back" was unnecessary, inaccurate, and frankly insulting. It was an assumption presented as fact, and it was embarrassing. What made it even more absurd was watching Geneva continue to serve patrons who were clearly intoxicated while I sat there with a glass of water. So here's the takeaway: Don't go in twice in one day. Apparently that alone is enough to get treated like you've been drinking all over town. After this experience, I won't be going in on any day. I hope the staff can handle situations like this with actual communication instead of jumping straight to conclusions.

First time in here - Large store with a great selection. The store is very organized and the aisles…read moreare large. The staff was friendly. Love to comeback.

I have ordered things from them that they did not carry and they were very good about it. Also if…read moreyou are a local be sure to mention that at check out. They will give you a discount on some but not all bottles.