ABC Dentist, Waterloo Street, Birmingham; Claim to offer high quality, affordable dentistry, where their ethos of dentistry is supposedly focussed around YOU, sadly I have to strongly disagree with this statement on their website. When I went in for my consultation Jag saw me and told me what kind of treatment plan was available to me. Overall, the condition of my teeth are perfect but I needed a brace to straighten them. I was told what type of braces were available and 'Damon' braces were quoted as being amazing at achieving quick results, obviously this would draw anyone in, especially when Jag went onto tell me that he would be holding presentations in London with the man who created the Damon braces and should I have them fitted I could have an extra £1,000 off the total price (which was around £5,500 nothing like the amount advertised on their website of the 'from £1,895', which makes you wonder how perfect your teeth need to be to get anything near that). As I felt very at ease with Jag and the staff I felt that this was something I wanted to go ahead with and value for money in the fact I felt relaxed, well taken care of and working with a team of excellence. From the moment I began treatment in having moulds made, xrays and various other consultations to discuss my treatment things changed. Many of my pre book appointments were cancelled as Jag was not available and at times this would be on the day. I was then told by Jag that his assistant in Coventry would be overseeing some of my treatment as she was one of the best" in his team to help with my treatment plan, again, this appointment in Coventry was cancelled 2-3 times due to her not taking any more patients on and Jag not being able to make it. Shortly after, this is where my relaxed environment, helpful and polite staff and all contact with Jag stopped. Dr Jag Shergill, the clinical director of the Academy of Birmingham Cosmetic Dentistry is supposed to be one of the leading cosmetic dentists in Birmingham, however I have not been able to get him to return any of my calls for the last 6 months regarding my treatment plan and have since had to fight tooth and nail for my money to be refunded. I have read on various websites negative reviews in a handful of positive ones and thought this is just one case that has gone wrong, however, I can now see so many similarities. I'm still trying to get a hold of my notes as I have now found a new dentist and even now that I am no longer a patient of theirs they are managing to cause me such unnecessary stress by holding onto notes, moulds and xrays when promising to send them over. I have lost count at how many times I have rang to speak with Martine, the 'Managing director' who will try and fit this in as many times as she can in one breathe, whilst disgracefully shouting down the phone at you, trying to tell you that no messages have come through to her and that she has been on-call till 9pm every night, rather than take a professional attitude, not argue with you and accept a possibility that the messages have not been passed on. I would never, NEVER, recommend this dentist for anything orthodontic, involving braces, or anything that would mean you are likely to see them for more than one appointment as they have been nothing but useless, rude, unreliable, slack in communication with the patient and evidently as a team. read more