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    Yaf Sparkle

    4.7 (33 reviews)
    Closed 11:00 am - 7:00 pm

    Services - Yaf Sparkle

    Gift shops

    Jewelry repair

    Yaf Sparkle Photos

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    Recommended Reviews - Yaf Sparkle

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    Reviews With Photos

    Ben Ring

    "YAF SPARKLE" is an amazing boutique men's and women's jewelry shop. I had the pleasure of meeting YAF herself who is also a designer. Besides her own brand which is quite exquisite, she also carries "Buddah To Buddah" "Johnny Farah" "Lyon Fine Jewelry" and "Monika Knutsson". They have rings, bracelets, earrings, necklaces, pendants and cuff links. I had the pleasure of receiving the "Buddah To Buddah" "Ben Ring" and I love it! Whether you are buying pieces for yourself or as gifts, they will be appreciated by all! Proceeds from purchases also help benefit a non-profit (The ASA Foundation) YAF started to help children in Senegal West Africa with clothing and toys. I wanted to keep this place a secret but the world must know about this special place and the wonderful things it is doing!

    Courtney G.

    I LOVE THIS STORE!!!!!!! My favorite jewelry store in nyc! They have the coolest jewelry and tons of different styles. I have a couple of drouzy stone rings from Yaf that I wear everyday and get compliments on them DAILY! The entire staff is so incredibly nice too! I always take my time and try on tonssss of different jewelry before I make my final decision and they are so helpful and non-pressuring. Oh, and they sell cool vegan candles too! I definitely recommend a visit to this store!

    I got this beautiful bracelet  here it is newly opened

    Love this place Yaf herself was there is was late on a Saturday evening they have a lot of super fun jewelery gold soft leather bags I got a leather bracelet and a leather belt. Love it worth checking it out.

    Funny Bracelets :)

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    7 years ago

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    6 years ago

    Wonderful wonderful selection of fine jewelry and exquisite personalized service! A must in the Lower East Side!

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    6 years ago

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    12 years ago

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    11 years ago

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    9 years ago

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    11 years ago

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    13 years ago

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    12 years ago

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    8 years ago

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    9 years ago

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    9 years ago

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    7 years ago

    Lovely shop and an even more lovely owner. One of the sparkly highlights of our last trip to the city

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    6 years ago

    I loved the earrings - designer at Sparkle and made in Brazil....unique and beautiful!

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    Photo of Jacque Y.
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    13 years ago

    Service, style, quality, beauty...........I could go on and on. Make a point to stop by this little treasure and find out for yourself.

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    9 years ago

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    Photo of Sahar T.
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    8 years ago

    My favorite boutique! Sarina was amazing and she helped me pick the perfect earrings highly recommend for a special piece of jewelry!

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    13 years ago

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    10 years ago

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    7 years ago

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    13 years ago

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    12 years ago

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    8 years ago

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    13 years ago

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    9 years ago

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    12 years ago

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    Ask the Community - Yaf Sparkle

    Review Highlights - Yaf Sparkle

    Maya was so helpful and without a doubt is one of the reasons I will be coming back to shop here.

    Mentioned in 2 reviews

    Read more highlights

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    Pearl River Mart - Inside view towards back

    Pearl River Mart

    (416 reviews)

    $$

    SoHo

    I used to visit the Pearl River Marts previous locations but my first time in Soho…read more It's not as crowded or big as i remembered it, but definitely more organized. Nice place just to browse Chinese decors, knick knacks, clothes, snacks and condiments. I bought some nice pens and a beautiful silk scarf. Prices are reasonable. I happen to chance on their little art exhibit at the back. The Red Envelop show for Lunar New Year. Very interesting. Over all, i like this place, feels like it instantly transports me to China with out leaving NYc.

    Finally made it back since the reopening and likely my last time stepping foot in SoHo. It's become…read moreoverwhelmingly crowded and far too touristy for my taste. I still remember Pearl River in the early 2000s. Two full floors and the go to spot for anything and everything Chinese: snacks, dry goods, stationery, art supplies, home goods. Walking in felt like stepping into a small piece of China right in NYC. It felt layered, authentic, and full of discovery. Fast forward a few years and Pearl River moved to Broadway in SoHo. It was still two floors, more spacious, and if I remember correctly, it had an entrance on Broadway and another toward the back (I can't recall the exact cross street). Even through its moves, it retained that sense of depth and cultural immersion. I recently stopped by the current SoHo location. It's now just one floor. The layout is open and well organized, but noticeably smaller in scope. They carry a mix of items: a small selection of blind boxes, modernized gift items, Chinese art and figurines, cupware and fine plateware, a modest kitchenware section toward the back, a small apparel and footwear area, and a reduced stationery section. A small book section with more small figurines. They also carry a small but thoughtful selection of loose leaf teas, snacks, and pantry staples. It's still cute. The prices are reasonable. There are definitely thoughtful and modern touches. But if I'm being honest, it feels different. More condensed. More curated. Slightly Americanized. And maybe that's just nostalgia talking. I experienced what Pearl River once was, and that version was special. It's not bad. It's just not the Pearl River I remember.

    Yaf Sparkle - jewelry - Updated May 2026

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