I'd thought from passing this shop from a distance on the 50 bus that it was going to be full of protein powders and creatine supplements. I think that this must've been a common misconception that the owners caught on to, because soon after they added the words "Vegan-Gluten Free-Vegetarian-Wholefoods". From this point on Kings Heath knew that they'd got their own top-notch independent health food shop.
Yum. And yum. They've got ingredients like sauces, pastas, rices and flours. Well-balanced snacks. A fridge packed with fruity drinks. Shelves of pates and spreadables.
There's sooooo much more than food. Xover, (pronounced 'crossover'), have beauty products galore, like face masks, bath bombs and essential oils. All with an emphasis on cruelty-free, organic and vegan. Vitamin supplements too.
Vegannaise, and Tartex for me today. At the counter Charlotte asks if I'd like to see anything in the shop. She's wise to putting the customer first, ya see, and she's keeping a list of what customers ask for. So next time I go in, there might well be some VPud, small bags of vital gluten, (all hail Seitan), and chick pea flour.
We've been crying out for a shop like this. The green chain store might have more lines, but I find it's a bit clinical for me. With over 1,000 different lines, Xover actually stock most of what I might go into Holland and Barrett to buy. And more. So from now on I'm going to Xover to the independent side. read more