've reached the point where I no longer trust WISN-TV to deliver politically balanced coverage. The issue isn't that they never include opposing viewpoints--it's how those viewpoints are handled. Time and again, their reporting appears to follow a pattern: one side of an issue is framed as reasonable and authoritative, while the other is reduced to brief soundbites, weaker scrutiny, or less context. Even when anchors like Shawn Oswald present stories in a calm, professional tone, the imbalance shows up in the story selection, framing, and follow-up questions. Those editorial choices matter more than delivery--and that's where the bias becomes noticeable. What's especially frustrating is that this isn't about one story--it feels consistent. Whether it's state policy debates, public health decisions, or local government coverage, the pattern repeats often enough that it's hard to ignore. Local news should be the most trustworthy level of journalism. Instead, WISN increasingly feels like it's shaping narratives rather than simply reporting facts. If WISN wants to maintain credibility across the community, it needs to do more than include "both sides" on paper. It needs to: Apply equal skepticism to all viewpoints Give competing perspectives comparable depth and context Avoid subtle framing that nudges viewers toward a conclusion Until that happens, viewers are right to question whether they're getting the full story. read more

Monday August 11. Consistent viewer of WISN morning show. Today's coverage of weekend flooding old news. Where was channel 12 during the actual storm. WTMJ had full coverage from 10 pm on Saturday night thru Sunday morning. Today's stories on 12 are limited and repeated every 10 minutes. Very disappointed. read more

I have watched this station exclusively for over 30 years. This new anchor is repulsive in appearance and and not serious about facts about tragedies. He failed the second chance I gave him. Several of my colleagues agree with me and formed their opinions independent of any influence from me. I hate to say it but I switched to Spectrum News avoiding Channel 58. read more

Ugh! I really dislike the editorial the President/GM gives after the news on this channel. We really don't care what your thoughts are and are disappointed that you use your position at this channel to spout your point of view. I no longer watch news on this channel for this reason. read more

Favorite Milwaukee News Team! Always glad when I can pop in for a visit! You need to buzz in, in order to get into the building and they do have a guest parking Lost which is great. read more

#3 - WISN 12, ABC The only con I have for this station is it's choppy signal. I can't get it most of the time. Anyway, it's still a fantastic station. It has a great news team, sublime sports, accurate weather, and it's not been infected by the disease that I call "Disnebola"! Disnebola is Disney's stupidity. THANK GOD THERE IS NONE HERE. read more