I moved to WNC two years ago from California wine country, so I've been spoiled with regards to prices and selection. I've visited a number of wine shops in Asheville, and have been most impressed with WineStore. It is clean and bright, and radiates positive energy. The staff have always been very helpful, and their recommendations have always been spot on. And they have prices that are not only the lowest in Asheville, but in some cases are lower on great Caifornia wines than they were back in California. Who knew? I was there today, and picked up some Rombauer chardonnay @ $35 and Caymus Napa cabvernet at $65. Most shops have those at $50 and $100. They also have very very good "value" wines - a Carneros chardonnay that's almost as good as Rombauer at $15, for example. I just wish they were closer to my house, I would be there every week. read more