Despite the distance (getting there is a worthy adventure!), this was a valuable experience. It's not what you might expect - it's not a meat market as such; there are no grocery-style glass display cases, rather, once you find your way inside the "facility" and knock on the door, you're welcomed and escorted into a big room where they bring out boxes of already packaged (cryovac'd) frozen selections of meat they've prepared from cattle raised there on the ranch. It's not grocery-store economy or even bulk priced; there's a premium for being able to get something of this quality. We have now tried the ground beef, rump roast, top sirloin steak and stew meat and it's some of the best beef we've ever encountered and the staff is authentic Texas-style nice to deal with, too. True it's way out in Henrietta and it's not all that easy to get to - and Google maps hasn't caught up with the fact that the road you have to turn onto off Hwy 82 has had a name change. The Google map shows the road as "Centennial" parkway but the street signage has been changed to the name of the local High School team - "Bearcat" drive (their stadium is just up the road). Once you get on the right road and head north, the turn off takes you onto a few minutes of well-graded dirt/gravel driving and you pull up to a big metal warehouse. (BTW - the view is spectacular - you can see why the ranch house is situated nearby.) The best news is if you don't want to spend that much time getting there, you can order off the web site with very reasonably-priced shipment to the DFW area. But if you want to shop and select the specific package from several in the boxes you'll want to take the time to visit - just make sure you check the schedule on the web site first and bring a big ice chest. We'll definitely go again and stock up if we're headed up in the Wichita Falls direction but we'll order online and have it delivered until then. read more