It might not be the biggest, most glamorous store you associate with Apple in big cities, in the…read morelarge old/new buildings - but this store, the only one in the Stockholm county (located at Täby Centrum a shopping mall just outside the city - interestingly shopping centres just outside the city are common, and are large too probably down to high taxes) but this store is still pretty good, one of three in Sweden.
The store is pretty large, it is split into two different parts with the back of the store selling accessories for your phone including cases and screen protectors and being home to the "Genius Bar" - meanwhile the front of the store is dedicated to staff members who greet you with a smile and the latest Apple technology - the selection of the latter is probably just OK, with other stores having more tables packed compared to just a few models of each unit which is ample for a store of its' size, in its' location.
I'm really surprised about some of the bad reviews this store gets - it is a real shame they don't have a location in central Stockholm but for a mall location this store is pretty good.
For some reason, the Genius Bar does appear to be a little small and it seems it always booked up - for some things I can't even get an appointment at this location which I could back home in the UK, probably down to the nature of my problem - sometimes waits of just under a week are possible which needs working on.
Overall, a really cool Apple store which "I'm a fan" of, it might not be as near-perfect and glamorous as its' other worldwide locations, with friendly staff and a good overall feel it does the trick - but could work on the stock of Apple technology to match other stores and waiting times and what the Genius' can actually do.
4*