This is one of my favorite ethnic beauty supply stores in the city. I like that the store has…read moreemployees who I can relate to and ask questions about my hair purchases. Also, the store has a variety of different products. There have been many times when I have driven from Hoover to Homewood because I couldn't find what I needed in my area, but I found it here. It's conveniently located--not far off the highway. They also have a rewards program. You can earn coupons for future use once you've purchased a certain dollar amount. I've always been helped promptly when I have visited this store. I'm sure I'll be back.

I went on a weekday morning. I was greeted as soon as I walked in. I found exactly what I needed…read moreand then some, lol! I'd definitely go back.

I love the service here over all. The people are really good at what they do, I just feel sometimes…read morethey can be a little salesmanish and I hate that. If I want something or need to try something but I dont want anyone trying to convince me on a service or product that I know that I do not need at all. But none of that deters from over all I have always been satisfied with my peels and facials here.

From the owner: Try Before You Buyread more

I mainly come to this Sally's for manicure and pedicure items. I'm somewhat...let me quit…read morefibbing...I'm a HUGE nail polish addict! Sally's is great about having sales on nail polish like buy one get one 50% off or buy two get one free. I love that their sales normally include awesome nail brands like OPI, China Glaze, Essie and many others. I don't wear false lashes often, but when I do, I normally check out Sally's because they have good sales on lashes and lash products. They have a great selection so if you want a natural look or a totally glam look, Sally's will probably be able to meet your need. The employees at this location are friendly and helpful. I'm never in the store long before one of them asks if I am looking for something in particular or if I need assistance.

Everytime I go in they are friendly. Today I went in and the Lady that helped me, I believe she…read morewas the store manager, was very knowledgeable and helpful. Instead of just trying to push products on me she explained the differences between the products. I was very pleased with my experience.

sultana was extremely helpful when I stopped by needing items at the last minute. She helped me…read morefind hair within budget, share hair sale price items, and assisted me while I took my time to make a decision. I truly appreciate good customer service & that's what I received there!

I need hair last minute and they had exactly what I needed. Quality hair of all price ranges. I…read moreloved the large variety of hair and beauty products. Beautiful selection and good customer service.

I'm a huge supporter of small businesses, especially minority-owned businesses. As a woman of…read morecolor, specifically of African descent, hair care is very important to me. In my life, I have not run across many black-owned beauty supply stores, even though black hair care is a billion dollar industry so when I heard there was a black-owned beauty supply store, I had to check it out. My co-worker told me about Natural Roots Beauty Supply so I went had to patronize the business. This business in the shopping plaza near the Walmart in Bessemer. It's very easy to find. When I went into the store, I was greeted right away. I wasn't asked if I needed help finding anything. Maybe the employee wanted to give me time to look around, but I think it's important to ask customers, especially if you're not busy, if they need assistance. Anyhow, I found the hair products I was looking for easily. The store has a lot of natural hair products, which is a plus for me. Also, there was a sale going on so I received 15% off the products. I had to remind the employee about the sale, but she quickly apologized and adjusted my total to include the discount. The store was not cluttered and very organized. From signs I saw, it seems they regularly have sales and promotions. I don't think they are finished with adding things to the store because the back of the store was kind of sparse. I'd definitely visit again for my hair care needs.

I visited this particular location because online had an item I wanted listed in stock but I…read morereceived an email that it was not available, it happens. I do hope in the future, online updates reflect what's actually in store. Arrived at the store for the other items I ordered to some very happy and helpful group of people. Those items were bagged and ready to go. I was asked if I wanted to replace the out of stock item but I decided not to. I must say this group has been the most upbeat I have experienced so far. The store is clean and very organized. They always have deals. Sign up for email perks and coupons!

From the owner: For over 20 years, we've created the scents that make you smile. Whether you're shopping for…read morefragrant body lotion, shower gel, or the world's best 3-wick candle, we have hundreds of quality products perfect for treating yourself or someone else. Our store associates are ready to help you put together the perfect gift or find the perfect scent for you or your home.

I thought I'd give Sally's a chance today to see if they carried my spray-on hair conditioner…read more The shelves were stocked well. I even found a whisper hair dryer! Everyone wore a mask and we tried to social distance as much as possible, but the aisles are narrow. They do not carry my hair conditioner darn it But I will come back again. You should check it out too!

Came here for TGIN leave in conditioner. I choose this store due to this product posting a price…read moreonline for around $11. However the price posted online never said online purchases only. So I assumed they would honor the price in store. When I walked into the store I wasn't greeted and there was one person behind the register. I stayed in there for about 10-15 minutes. Once I got to the register I asked the cashier about the pricing. She stated if it doesn't ring up the sale price they don't honor it because they weren't notified by corporate. So at this time I was the only customer in the store for the first 10 minutes of being in there then another sales associate walked in and again didn't acknowledge me and stood behind the register! This person also said they can't honor the price of the sale either. I even showed them on my phone where it didn't say online only but they said it didn't matter because they couldn't give it to me for that price. I was desperate for this hair product so I purchased it anyway and I ended up spending about $19 for this product. I have been to the location a handful of times because its convenient but the customer service was lackluster!!