I grew up loving WH Smiths stores, but I find they're going downhill a touch and this Bracknell branch is a prime example of this decline.
Yes, they have a fantastic magazine and greeting card section. The other sections of the shop suffer somewhat though, in my opinion. The book department is average and can't compare to Waterstone's. The toy department can be messy and most board games are the full RRP, so you'd go elsewhere. Same with their music and computer games. Unwanted old items, or popular things at the full RRP.
Now, I've always found the staff lovely, happy and cheery. But the poor staff are victim of the shop's biggest problem. Which is...
Why, oh, why can we not simply pay for an item at WH Smith's without the staff begging us to buy some reduced price chocolate bar? Would you like to buy a half-price bar of chocolate, sir? They ask this while pointing at the tired old boxes of chocolate swarming all over their counter. For a start, it looks a mess. Secondly, it's irritating. And most of all, it's a cheek because more often than not, the same items are cheaper (without pretending to be on offer) at Sainsbury's just several paces away.
So, please, WH Smith managment, stop embarrassing your staff and your customers by desperately hawking chocolate bars for a quid, reduced from two quid, that are 90p anyway at Sainsbury's right by your shop.
Clear the counters, grow up, and take pride in the stuff you sell well. Great magazine and card departments. Friendly bright staff. Stupid and insulting attempts to fob us off with dubiously reduced choccy bars.
My opinion, anyway. read more