The Village Square Mall is located in the small town of Effingham, Illinois (pop.12,000) many unfairly criticize this mall in comparison to other larger malls in larger city's, Other towns of comparable size more than likely don't even have a mall. That being said, store owners and managers have always described the Village Square Mall as being a "Weekend Mall" attracting most of its customers and doing the majority of its sales on weekends. Although times change, there are many stores such as Kirlins, Zales, J.C. Penny, etc, that have endured for over forty years. Yes, times change, Many down towns have suffered from the conception of the enclosed shopping mall; yet many malls have declined from the age of the "big box stores " and today many big box stores are loosing sales to internet stores. Personally I like some stores in down towns, some in the malls, some big box stores and some internet stores. Happy bargain hunting everyone. read more