I had a wonderful experience at the Diamond Room thanks to Alon. He was recommended to me by my…read morefuture in-laws, having worked with them for many years. My girlfriend and I called a few weeks ahead of time to let him know what we're looking for. When I arrived in person, he had a variety of items ready to show me. Alon made the process very easy, showing and explaining the differences in stones and bands. Most important, he was very honest and trustworthy. The showroom has an extensive variety of jewelry. The entire staff was very friendly. I look forward to continuing to work with Alon for future pieces. I highly recommend the Diamond Room!

I worked with Alon to find my wife's engagement ring and also for her wedding bands. He was…read moreincredibly patient and very educational throughout the entire process. I live in SC and was getting married in SF where my wife is from and he and his team made the entire process very easy. They sent me videos of all the different types of diamonds we were considering as well as which type of ring the diamond would lay in. My wife, like many women, had a specific idea in mind which I only knew vaguely (wanted to surprise her rather than have her pick it out/know that I was buying a ring) and Alon knew exactly where to go with the little amount of details I gave him along with a description of what my wife likes/doesn't like. It worked, she absolutely loved the ring! When she went back home to pick out her wedding bands a few months prior to the wedding he made sure to immediately take her ring and make it look like the first day she wore it and helped her find the perfect wedding bands that she wanted. All of this was at a very reasonable price. They offered a 12 month interest free finance policy (separate policies for the ring and the bands) which made it very possible and stress-free to pay off everything without interest. Alon gave my wife a lot of great tips on how to best care for her ring and the day before our wedding he made sure to get the ring to clean it again. All in all, it was a great experience and we were very satisfied to work with Alon and his team.

I've taken many pieces here to be repaired plus my husband had Scott custom make a beautiful cross…read morediamond necklace for me and also a custom Diamond ring. Well made and high quality stones.

I would usually pick something up during their annual sale…read more They will clean or repair jewelry; the service is very good and the owner has some interesting stories to tell.

I've pretty much only used Greenberg's my whole life for any fine jewelry purchases. I got an…read moreamazing ruby ring there for my 16th birthday, have bought my husband a beautiful watch, and my wedding ring/band came from here. The staff is super helpful and they always have enough people working that you never have to wait for service. This past experience was the best. I've lost 110lbs and my wedding ring doesn't fit anymore...went in to get it resized. My warranty was expired and I wasn't going to renew it, but the employee explained to me that it would actually be cheaper to have me renew than just pay for a resizing! So of course I renewed! It's clean, shiny, and they really do try to help you out as best they can. Example...my husband's credit isn't the best but they still let him buy my wedding ring. Gotta appreciate the trust.

From the owner: Greenberg's has specialized in engagement rings since 1900…read more Brands: Love Story, Hearts on Fire, Gabriel and Co, Shy Creation, Benchmark and CrownRing.

I am extremely disappointed with my recent experience with Gunderson's Jewelers in Sioux Falls and…read moreto caution against shopping there. . I recently purchased a limited edition Seiko Prospex watch for $3,100. Despite the price point, the item I received was clearly a display model that had been previously handled. It arrived without the original hang tags or any of the protective stickers that are standard and expected for a high-end timepiece of this caliber. When I contacted customer service for an explanation, I was directed to a web developer who denied the facts of the situation and claimed that all watches are shipped in this condition. The lack of professional expertise and the refusal to acknowledge the condition of the watch is unacceptable for a luxury retailer. I would advise looking elsewhere for any significant jewelry or watch purchases, as my experience indicates a significant lack of quality control and professional customer support.

I've only been here three times, but I have always had 5 star service/experience. This last time I…read moredecided to buy a new watch with the sale going on. Beth was the sales associate that helped me out. She was knowledgeable, professional, and not at all pushy. I told her I would think about purchasing the watch and left with her card and watch info. Three days later I decided I wanted the watch and came back to buy it. The store is clean, the employees greet you soon as you walk in and I've always had good service.

Amazing service and very knowledgeable staff, but we were able to get the exact same ring with the…read moresame "level" of diamond at a small business elsewhere for 2000 less.

Thanks again for the great job resizing my watch (for free) I do like the pen I bought here too!read more

This is the most genuine jewelry store I have ever been to. The women are incredibly knowledgeable…read moreand kind. I immediately fell in love with the ring pictured. When they found a previously unnoticed crack in the stone, they immediately informed me, apologized and offered an extreme discount. Without them telling me, I never would've noticed the crack and proceeded with the sale at the original price. This proves how incredibly well-intentioned and trustworthy this store is to buy from. I highly recommend as this experience was above all expectations.

I would have given them a zero but that option isn't available. I went there to buy a wedding band…read morefor my lady. I wanted to totally surprise her. As I was looking at the rings I asked them what happens if she doesn't like it? Two different sales ppl told me the same thing. Oh, we'll take care of you. They take care of you alright but not in the way one would think. So I looked & bought a ring over three grand. My lady liked it but she wanted something more simple & less expensive. I took the ring that Saturday morning because I was going to ask her while we were camping. I brought it back the first day Nelson's was open again. She never even took it out of the box!!! When we went back to Nelson's to replace it with one she wanted, we found out what taking care of me meant. For those deceitful dishonest ppl it means once we have your money WE HAVE YOUR MONEY!!! When someone says, ah, we'll take care of you it insinuate that if you pay too much we will refund your money. They don't and they know it!! They should have told me about their no return policy instead. You can return something there however, a person only gets store credit! So I had to pick things out of the Jewelry store that equaled the amount I had spent on the wedding band. That was over $2800 worth of crap I didn't want or need! Like I said, when they have your money, IT'S OVER!! I wouldn't tell an enemy to shop there much less a friend. These ppl are greedy, they will lie straight to your face & smile the whole time they're doing it. So if you do buy something there, get the cheapest thing you can So they don't screw you over as well.

Have shopped here literally for decades. Every piece of jewelry from wedding rings on came from…read moreRiddles. Stopped in today to get a watch battery replaced and discuss a custom design ring. Waited patiently but ended up walking out when staff waited on people that had clearly come in after us. I guess it is time to see what other jewelry stores in Sioux Falls offer.

I can't say it more 100/10 recommend this store! Annie and her team were amazing to work with!! Ran…read moreinto some issues with trying to buy a ring elsewhere and she was able to sort out the entire mess for us and made sure to make the situation right when she didn't have to!!! This store went above and beyond to help us and exceeded our expectations! Will 100% be shopping here again!!!!