As the matriarch, I was so impressed with how easy and enjoyable the entire dress shopping process was. They have an incredible selection of gowns for every body shape and figure, and there are so many beautiful options that anyone can find something perfect here. The staff made everything seamless, and I would absolutely recommend this place to anyone bridal shopping. Lady Rebecca is fire. The Venus is clean and elegant. They have different price ranges! read more

As the maid of honor, I loved helping my best friend shop here because they had so many beautiful dresses to choose from. Rebecca was incredibly fast, knowledgeable, and brought out the perfect tools and accessories that made the gown my friend chose look even more spectacular. I would definitely recommend this place to anyone bridal shopping. read more

The store is definitely not a chain. It is tucked away and has a large selection of wedding gowns and a smaller selection of special occasion gowns. The best feature however, is the staff. Huge shout out to Adriana for finding the perfect gown at just the right price point. it was a fun and stress-free experience that I would recommend read more

Truly Forever Bridal - 5 star staff for sure - Bridal Near Me - Tampa, Florida

Said yes to the dress during my first appointment! The girls took such good care of me and made the whole process so easy. But when it came to the alterations, Rita knocked it out of the park! She made sure I was absolutely in love with my dress and she nailed it. Highly recommend Rita for your alterations!! read more

Buying your wedding dress should be one of the happiest and most exciting experiences during the wedding planning process. Unfortunately, this place totally missed the mark and my experience was extremely disappointing. I do NOT recommend at all. Let's start at the beginning. I booked (and paid) for an appointment back in January. We arrived about 15 minutes early and we were impressed with the appearance of the shop. Once we told them about my appointment, they asked if we could take a seat and that our dress assistant was with another client and would see us soon. 30 minutes later, a woman offered us waters and said that it would be any minute now. At this point, it was only 15 minutes after our appointment so we kept chatting and waiting and waiting. We watched the clock as the minutes passed. We waited over an HOUR before they were finally ready for us. Mind you, the only update we received was when they were 15 minutes behind schedule. So at this point, we're a bit annoyed. The lady I worked with was pleasant. She helped me find a few dresses to try on. The only thing that saved the day is that I actually found a dress that I loved! She told me that I could order the dress since my wedding was 12+ months away. So I agreed (I also didn't want a dress that dozens of other women had tried on). So before I could get my dress the seamstress had to come to take "official" measurements and she was very rude. No smiles, no little conversation exchanges. Anyway, we made our way up to the counter and we were checking out. When the woman told me my total, I had questioned her about it because 1) there was a sale going on in the store and 2) the price was way higher than what was written on the tag. And you know what? THEY ALMOST SOLD ME THE WRONG DRESS!!!! I seriously could not believe how careless they were. Thank god I was paying attention or who knows what I would have done when the wrong dress showed up. After I paid for the dress, I asked the woman to confirm that she put the appointment fee towards my dress...ooops she forgot! Really? At this point, I'm beyond frustrated. It's just one thing after another. The woman told me that my card would be refunded for the appointment. Three weeks later, I had not actually been refunded. I had to call the store and surprise, surprise, they actually had an issue on the day and failed to notify me. Fast forward to June. I'm told that my dress would arrive in June and by the last day of the month, I was getting a little worried as I hadn't heard from them. I gave them a call and my dress was there! Yay! I made an appointment and I was told that I would get a text confirmation. Two weeks later, no text confirmation. I called the store to confirm my appointment and they didn't have it booked. At this point, I am beyond livid. I asked to speak to a manager. I explained everything that had gone wrong and how frustrated and disheartened I was with this experience. She had no comments about my experience other than oh that's not what we want for our brides.. she was able to get my appointment scheduled for the original date and time that had been discussed. The day of my special order pick up, I went in, tried my dress on and was just ready to leave. The woman that helped me was friendly. Finally, I had to sign some forms for the dress and on one of the forms was the date that my dress arrived to the shop. Want to take a guess? Back in May. Yet no one called to let me know. This was one of the worst retail experiences I have ever had. For it to be for when I'm shopping for my wedding dress is even more disheartening. So if you can, I HIGHLY suggest avoiding this place. I guess they get one star since they had a dress I loved. read more

I traveled to Tampa this summer from West Palm Beach for a wedding dress try on weekend. My first experience trying on wedding dresses. Before this appointment we went to one other boutique, but I was sure I would find my dress as Truly so I booked the "VIP" experience. Upon arrival, we were welcomed by what seemed to be a hostess / counter girl, who showed up upstairs through the dingy hallway to a dark room. The girl said our bridal consultant would be upstairs shortly. She returned 5 minutes later, and said she would actually be helping us. She was a sweet girl, however it was apparent she wasn't planning on taking us and it showed with her experience. The first thing she did was take out a tape measure and measure my body showing me the graph of sizes, which was bizarre - (in retrospect no other bridal place even mentioned a size to me which helped keep me focused on the dress itself not numbers). Afterwards, she took me down to my size rack and proceeded to show me 50+ dresses in a bags, telling me to say if I liked anything. All different prices, styles, smushed in bags. It was overwhelming because I had filled out an online preference form, and re did that on a clipboard when I entered the place. I was clear that I did not prefer lace and when she pulled a second round of dresses, every one of them was lace. I proceeded to try on a batch of dresses not really liking anything. The private upstairs had a side room for changing with nothing but a face mirror, so I could not look at myself before even showing the group. The dresses were horrible - my maid of honor showed the stylist a picture on their instagram from a few weeks before explaining what I was looking for but they did not stock that dress. I also was specific about wanting an a-line, and the one dress I semi-liked, the bridal consultant told us was mermaid, after she left the room we looked and she was wrong. Her lack of experience and guiding through the appointment really frazzled me and we started looking for back up bridal salons during the appointment. We found a different salon that had a cancelled appointment in tampa called Lily's bridal boutique and we had the BEST consultant, dress options, and walked out with the dress in an hour. I did not call and fight the "VIP" charge for the room - I probably should have. The complimentary bottle was the worst prosecco I have ever drank and the room was DUSTY and dark. Overall, the worst experience I had at a bridal boutique and I would not recommend, if you do go, do not bother booking the "VIP." read more

We were in desperate need of finding a prom dress that did not cost $500+. Most shops in the area called for an appointment, were over priced, or had gaudy/outdated dresses. Thankfully we happened upon Truly Forever Bridal! Although they take appointments, they said we could stop in since we were just looking for prom dresses. Much to our delight one of the few available dresses fit my daughter perfectly. Our consultant, Danielle, was helpful and so sweet with her compliments and down-to-earth demeanor. Finally, I was talking and not looking where I was going while exiting and tripped up (yes, I said up) the steps. I screamed and came crashing down like lumber in a forest. The consultants gathered around concerned and offered ice. I wanted to leave as fast as possible due to the scarlet in my face starting to set in, so I thanked them and dipped out quickly. read more

Truly Forever Bridal - Prom April '22 - Bridal Near Me - Tampa, Florida

I want to give a shout out to Ash she took care of me from the moment I stepped in our VIP room, it was neat, and had all the little touches to make me feel so special. I had never tried dresses on & had somewhat of an envision on what I was hoping for!! Believe it or not it was the very first dress I tried on that is the one! Ash had picked it right from the get. Her knowledge, patience and kindness goes along way in this life, especially today. She listened to my thoughts and was open to all my ideas! Went above and beyond and was hospitable beyond belief.. She kept reminding me that she was lifting and carrying the dresses that all I had to do was relax (hard for someone like me) that it was my day!! I felt magical, most of all loved and thankful! I would 10/10 recommend this bridal boutique to all looking for there dream dress! Thank you all read more

Best experience EVER!!! Took my recently engaged daughter here and reserved the VIP room during the week, so it wasn't so busy. I purchased their charcuterie board and brought champagne to make it a true celebration. It started with our initial reservation when they asked style, budget, personality, group size, etc. We warned them we may be a little rowdy. The red carpet treatment began when the greeters showed us to our VIP room, where everything was already set up. Seconds later, Ash (bubbly and fun) came to take us through the racks to pick a wide variety of styles to try on, just to get an idea of what she liked best. She must have tried on twenty gowns, but Ash was amazing at taking what she liked from several different ones and finding the absolute perfect one when paired with a stunning veil! The staff even helped us get her grandmother and other sister in Colorado on FaceTime, so they could be involved in the festivities. I wouldn't recommend anywhere else, but make an appointment and try to go during the week if possible. You won't be disappointed. We are going back with my other daughter soon! read more

I didn't buy my dress here but it was very clean, organized and the staff is wonderful. Erica is the best! The amount of dresses is overwhelming but if you need an off the rack option, this is the place! read more

Had the best experience with my wedding dress stylist Erica!! She was so helpful and listened to all the feedback I had on the dresses I tried on to help narrow down what I wanted in a dress. Would definitely recommend this place if you are looking for your a special occasion dress. read more

Ash was AMAZING! She listened, heard my vision, and found the most PERFECT dress for me all the while being kind, personable and helpful. :) The owner is also incredibly kind and generous. I recommend that ALL brides in the Tampa Bay Area check out Truly Forever Bridal! read more

Terrible. Shady sales tactics. Put a dress on hold with $2000 decided not to go with their selection and they told me to forfeit the $2000 I paid or try to resale the dress. I never even got it. Never took it out of the store, never altered anything on it. Nothing. Why would I buy to resell it?! Talked to the manager and asked to speak with the owner, I was told "the owner doesn't talk to brides". Doesn't seem like a great business to me! Other brides on Facebook in Tampa Bay have shared similar experiences. I cannot post those because they have personal info that I wouldn't post of them. But here's some things I've found online. read more

Truly Forever Bridal - Review - Bridal Near Me - Tampa, Florida

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If you are a bride that doesn't have much time to find a dress and can't wait for months for one to be ordered and shipped from a designer, Truly Forever Bridal is a good option for you. They just didn't have a great selection for what I was looking for. They bill themselves as the largest bridal dress shop in Florida, and you buy out of their collection, which means you don't order a dress and wait months like most places. That's great if you're on a time crunch, but I had time so I didn't have a huge need to take the dress with me that same day. They'll also tell you that you'll get a 10% discount if you purchase on your first appointment. It felt a bit more of a high pressure sales pitch than any other dress shop I visited -- after all, when we're talking about $2,000 dresses, 10% is pretty significant. My stylist Nicole was really sweet and asked me what I was looking for, which was either A-line or fitted with a sweetheart neckline and either strapless or off-the-shoulder. For as big of a store as this was, there were surprisingly few dresses that fit the bill. We walked through the racks together to pick out dresses, which was nice -- although it has always been really tough for me to visualize a dress while it's on a hanger. They had SO many dresses that were either V-neck straps or had sleeves, which I didn't want. It was to the point that I got excited to see anything that had a sweetheart neckline. Ultimately we pulled about 6-7 dresses, although I didn't end up trying all of those on. One or two were so bad, I didn't ever leave the fitting room. However, there were two that I really did love, but there were issues with them. The first, I loved absolutely everything about it except the neckline was such a deep plunging sweetheart cut that it fit me so strangely -- and with the all-over lace, we just had no idea how it could be fixed. My future mother-in-law and Nicole both agreed that the material made it much more difficult to fix it. If not for that neckline, I very well may have purchased that dress because it was gorgeous. The second dress was also amazing but sadly too small -- and it was the only one they had. The tag said "one of a kind" which meant they couldn't even get another from the designer. If they could have, I likely would've gotten that one. It just wasn't meant to be. read more

The owner of this bridal shop seems shallow, rude, and narrow minded. She should take a look into her heart and think how she views humans. I wonder what happened to her to make her so superficial and judgmental. read more

The store is currently under renovations but when I went 5 or so months ago I worked with Gigi who was so sweet and not pushy at all. She was very honest and patient with me looking at many different styles and I wasn't too sure what I wanted when I got there. But she helped me find a perfect dress at about 1200, with a coupon of 150$ since it was my first time there that you have to use day of. I did a payment plan on my dress and it was pretty easy set up and process payments. When I got my dress tailored, the seamstress Bridgetta Was hands-down the most amazing person I have met. She took the time to listen to any thoughts that I had about the dress, offered any advice, took her time with me and was patient. She also was very honest and experienced. She has so much knowledge that she was able to show me different things with the dress that I was considering but didn't know how to ask for. My dress was beautiful before it was altered but when she completed the dress it was everything that I had been looking for. read more

Truly Forever Bridal - Prior to alterations the dress was all one length. Bridgetta and beading expert made this dress flawless. - Bridal Near Me - Tampa, Florida

I would most definitely recommend getting your dress here!! There are so many beautiful gowns to pick from, it's hard to pick just one! The gowns are very reasonably priced and the stylist I had was so good at picking the perfect gowns for me! I was able to find my dream dress after only trying on three gowns. The staff all make you feel so welcome and beautiful! I honestly can't say enough good things about this place and am so thankful that I had such a positive experience. read more

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I'll start off by saying the reason I came to this dress shop was because it was listed as the largest wedding dress shop in Florida- well they barely had 10 dresses in my size and style to try on. Apart from that, the atmosphere was cold and rushed. The associate seemed jaded about her job, and didn't make it a fun experience at all/ she wouldn't even let my friends go browse the dresses. I ended up choosing a dress I barely liked, that fit me wrong- but the associate said "oh we can alter that" and "oh we can add that".Right as I said okay- she rushed me over to the counter to pay. The very next day I had severe buyers remorse and actually dreaded that I would have to wear that dress on my wedding day. I called and asked for a refund because I hadn't even brought the dress home yet. The manager refused, even after I offered to pay the commission and a restock fee.. well in the end I disputed it with my credit card and got my money back. Stay away from the shop and support businesses who actually care about their clientele. read more

After a horrible first dress shopping experience at David's Bridal, I was dreading having to go back to another bridal salon to try on dresses. I found Truly Forever Bridal through a google search and decided to book an appointment. WOW - My mom and I were both BLOWN AWAY with the phenomenal service we received. Rebekah at Truly Forever Bridal made it a truly magical experience. I honestly cannot say enough positive things about her. She made me feel at ease and like an absolute princess. She was genuine, bubbly, kind and encouraging. She helped me find thee most unique and beautiful dress I've ever seen and made me feel absolutely beautiful. Finding my dress at Truly Forever Bridal was a dream come true - I am still on cloud nine re-living the experience! I'm so so thankful I came to this bridal salon - It's a memory my mom and I will cherish forever. Thank you SO MUCH Rebekah!! read more

Truly Forever Bridal - Bridal Near Me - Tampa, Florida

On February 29, my mom, sisters and I went to my appointment at Truly Forever Bridal in Tampa. Looking back, I'm so blessed to have had such an incredible experience with this team of amazing women before COVID-19 hit the United States. After filling out the paperwork, Tessie Crawford, the General Manager, walked me through the process of selecting different styles of dress within my price preferred style and price range. Tessie was so considerate of how overwhelmed I get when shopping and she was so patient with me. I selected 4 dresses, including 1 my mom selected thinking I would love it. Ladies... listen to your mom Not only was this the very first wedding dress I ever tried on and my first bridal appointment since getting engaged, but the dress fit me PERFECTLY. I cannot stress this enough. It wasn't what I thought I wanted, but it turned out to be exactly what I envisioned for my wedding. Tessie helped me put the dress on, zipped me up, and we both gasped.. in absolute shock!! As I walked out, I felt so beautiful and when I saw my mom's and sisters' reactions, I knew this was it. I couldn't believe my luck. I have to add that I was supposed to have this appointment two weeks prior, but my mom had the flu. Turns out, the dress arrived 2 days before my rescheduled appointment. I would've never found this dress if I didn't reschedule. Things happen for a reason right?! I tried on a few more dresses, went to a second appointment that day, but I couldn't get that dress out of my head. I went back that afternoon and picked it up!! If you're looking for your wedding dress, come to Truly Forever Bridal and ask to work with Tessie. I promise you won't regret it. Thank you for making my special day so incredibly special, Tessie!!! read more

Truly Forever Bridal - I - Bridal Near Me - Tampa, Florida

I found my dress!!! My stylist Kayleen went above and beyond to make my wedding dress vision come true, I am so glad I had my appointment with you today. You are sweet, patient, kind and helpful. Please don't change one thing about yourself. Also, thank you Maria for helping me as well, you two are the perfect duo and a perfect description of excellent customer service. Truly Forever Bridal never let them go, they represented you well! read more

Fantastic experience. We had an amazing time at Truly Forever Bridal. We booked a Saturday appointment. It was last minute appointment so they didn't have their diamond suite available. Nevertheless our normal, everyday appointment felt like a VIP appointment. They let us bring champagne, and checked us in quickly. Our bridal consultant was Julia, and she was patient and efficient. We had a very private space to try on dresses. It was a boutique experience that made my friend, the bride- feel like the only girl in the store. The only down side was that it's an off the rack store- so you are limited to dresses in or around your size. Other than that-it was incredible. Truly incredible. read more

Horrible experience from the beginning. I had Becky as a consultant. During consult she stops talking to me to talk and laugh with her coworkers. Rubbed me the wrong way especially if I'm there right in front of her. I told her my budget which was 2k but wanted to try things cheaper than 2k. This was stated on paper they make you fill and verbally. I told her the material I liked. And showed her pictures of two dresses I wanted to see something similar. She proceeds to tell me we will go through the racks together. I previously went to cc's and they pull for you. Which I loved. So I got overwhelmed and asked her to just pull dresses. Mind you she knew my style. Saw pics of what I liked and knew my budget. She pulls stuff so ugly and not the style at all.At this point my confidence in her helping me find the right dresss was obviously going down. I decide to try on anyways. Puts me in one . Immediately no. Puts me in another one and I loved it. It was the material and style I liked. My mom loved it. When I look at the price tag. 850 over budget. I'm sorry but it's so messed up she would do that. It's not ok. And deff not professional. I was upfront and said I did not like that and why she would do that. I was there for 30 min and cut my appointment off at that point. She didn't care. I am so disappointed. And I hope this is not a norm for the consultants. read more

Came here for a dress fitting with a friend. Apparently something happened to their ceilings so they had to remodel and the main room looks not so great but I'm sure it wasn't their fault. They tout having 'over 800 dresses.' I am not sure if that's impressive or not tbh. Their signs outside were written in card board and seemed super cheap for a wedding spot. But what warranted the 1 Star is the experience we received. The person helping us was good, she seemed knowledgeable and tried to be helpful. But her colleague, not so much. I picked a few dresses for my friend and was told that I could put them in a specific part of a room. After I put 2 dresses in, this Caucasian lady who was a little older (with black rimmed glasses?) asked me 'what are you doing in here?' And proceeded continue to say 'we are using this room, why are you putting your stuff in here?' I answered that her colleague instructed me to do so and she snark-ily responded 'well she shouldn't have told you that because this is our room.' At this point, I'm just like alright lady, you obviously are having a bad day and backed off. Although we were offered water and champagne 3x, this experience put a sour taste in our mouths. Honestly I've been to 15+ bridal boutiques and this is probably one of the few times that I felt so disrespected. We didn't buy a dress but we have friends who have they has had varying experience, some were fine with it, some hated it but no one loved it. I would suggest training your employees and how they talk to their customers so that customers feel respected and love their experience as they're entrusting you for one of the biggest decisions of their lives. read more

I came in last week for an appointment and was taken care of by super sweet stylist, Kayleen. She attentively listened to what I was looking for and when pulling dresses even helped me stay on track when I got distracted! I was comfortable throughout the appointment and truly felt my satisfaction with the dress was the only priority. I walked in doubtful I would find a dress, but Kayleen worked her magic and I left with the dress of my dreams! I'd highly recommend Truly Forever Bridal to anyone in the Tampa area. read more

Alyson is a fantastic employee and made our visit phenomenal! I was so comfortable the whole appointment with the care and concern she provided and she took the time to ensure my mom and I had everything we could have asked for! Thank you so much Alyson for making my visit wonderful! read more

Kayleen was so amazing in helping me find my gown!! She made the experience so fun and even helped with hiding my aunt who flew down to surprise me! Beautiful dresses here and you get to take it home that day! I recommend this boutique to everyone! read more

It looks beautiful and luxurious inside but that's all it is. Over priced dresses, staff didnt help out or listen to what I wanted in my wedding dress. Started me at $1200 dresses when my budget was $1000 and with size 14-18 when I wear size 12 just made me feel insecure poor and fat. I wouldn't recommend this place at all. read more

I purchased my wedding dress her back in April and my consultant was Allison. Was a perfect fit for me and my entourage. She was real, down to earth and honest. I enjoyed the shopping experience. She walked up and down each aisle with us and all of us collectively got to pick out dresses for me to try on. She made me feel comfortable in the dressing room And nothing was awkward. I purchased my dress that day and just last week went in for a fitting since it had arrived. Allison again assisted me and it was quick and easy. She helped make my alterations appointment and I go back in two weeks for that. I was surprisingly happy with my experience as the outside appearance of the boutique had me iffy. But inside was beautiful and they had a wide variety of selection. Allison, thank YOU!!! read more

First off, I'd like to start this review off acknowledging the fact that this place has so many good reviews because there are signs and posters everywhere (dressing rooms, bathroom doors, etc.) with offers for discounts and gift cards if you leave a good review, and they're not just promoted to the bride, anyone from a wedding party can leave a "positive review" and get a discount on their purchase. I had the absolute worst experience buying my wedding dress from here, so much so that it has taken me 2 years to write a review because it makes me that upset. Staff were very kind and attentive until after I bought my dress, and then it was clear no one cared about my experience at all. By far the worst person to work with at this bridal store is the alterations woman who works in the back. She is technically not part of the store, but they send all of the store alterations to her. She was rude (made terrible comments about my body) and did a terrible job altering my dress and charged me almost a thousand dollars to bring up the hem and insert cups on a plain white dress (no beading or lace). I knew altering could be expensive, but it wasn't until I had my second dress altered at a different place that I realized how much she overcharged me. She was able to get away with overcharging me twice, telling me that this was the only time I'd have to pay for alterations and we would just keep working together and everything would be covered with this one bill. She said she could fix an issue within the waist of the dress, and for my second fitting it was still present and when I asked for it to be fixed she told me she would have to charge me again because she already tried to fix it. I would highly discourage anyone from buying their dress from Truly Forever Bridal. This is such an important day, and I regret my choice in working with this place, it impacted my wedding day and all of my photos (the issues were never resolved) and I had a much better experience at White Magnolia for my reception dress. read more

TRULY the most magical experience! Finding my dress here, while experiencing wonderful customer service, was the icing on the cake for my wedding! I advise not to be mislead by the store's physical location. The atmosphere inside was warm and the store was VERY cute! No lines, no bridezillas, nothing of that sort. It was large, but at the same time, extremely intimate and personal. And did I mention CUTE? The sales associate was very involved and welcoming to my budget boundaries. I was not pressured...but quite the opposite. Also, I was not intimidated by the selection (it was huge) as I was at other stores. The associate walked with me and GUIDED me. We browsed through the aisles together to get a feel for my taste, all while she got an eye for my body proportions. She dressed me and kept me very confident during each try on. I highly recommend her - "SHARY." I found THE ONE on my first try on!! (That's how well she knew what would look good on me!) It really set home the excitement and real-lifeless of my upcoming celebration. I SAID YES TO THE DRESS! read more

Truly Forever Bridal - My first try on! It was the one! - Bridal Near Me - Tampa, Florida

Very Disappointing experience at Truly forever bridal. The experience started positive while picking out my dress. Everything went downhill once alterations started. After the second alterations appointment I started to get concerned about the quality of the seamstress. The dress was bunching under my bust and the shoulders were ill fitting. During my third appointment there was continued conversation from the seamstress around me not having the right torso size for the dress. This was very frustrating because it was never mentioned when I purchased the dress. Also the dress was a simple a line so pretty universal fitting for most women. To give you an idea I am 5'4 145 pounds and small chested. Regardless of my size it felt inappropriate to have someone continuously speak negatively about my body. Between the body shaming speech and the aggressive nature of the assistant manager I began to cry out of frustration. They then left me to have a conversation in a private room for 30 minutes, leaving me in my dress not sure if they were going to be able to fix it. During this time they called the police on me. 7 police cars lined the bridal shop expecting a altercation and were welcomed by me sitting in the back of the bridal salon in complete shock. The officers were very sweet didn't take a statement or even asked my name as they didn't see any criminal activity. They waited with me for 2 hours as the management team and owners went back and forth on if they were going to refund me for the dress. Once the came to the decision they were going to refund me they waited for the officers to leave so they could get me to sign a nondisclosure stating I would not speak about my experience that day. I a decided to not sign and keep the dress each this allowed me to spread the word . I think it is completely unethical for a company to on ly give a refund if you don't speak about your negative experience . heartbroken at the way things ended. read more

I had such a wonderful experience with Alyson at this beautiful bridal salon. Not only was the entire process easy and fun, but Alyson was also able to assess my wants and needs in a timely manner. I ended up getting my dream dress that day that makes me feel like a princess. I truly feel so happy I got to experience such a hassle-free and amazing process. Thank you Alyson and staff for all that you do! :) read more

Best experience!!! Their dresses were gorgeous and they had lots to choose from - Teresa was awesome, she took the time to help me figure out best style for me and was super helpful and encouraging! Definitely recommended!!! read more

TERRIBLE experience at Truly Forever Bridal. I wish I read all the other negative reviews before going - complete regret! Bottom line: AT THIS STORE, I FEEL LIKE A SALE, NOT A BRIDE!!! BUYER BEWARE! Be careful before you make a purchase - definitely think about it first, shop around, and only buy if you're sure because they will keep your money at all costs. 1. 3/27 @530pm, purchased a dress at Truly Forever Bridal on Busch Blvd, signed the no refund/no exchange contract, and walked away feeling unsettled and just horrible. After saying I don't know many many times and telling them I couldn't say yes that they, they counteracted with aggressive sales tactics (mainly the designer). I finally caved and said yes. 2. 3/28 @11am, called to let them know that I felt pressured into buying the dress. My consultant apologized and said the owner/store manager would call me back (the store manager later even said my consultant felt my hesitance - not that this matters enough to give me my money back). 3. 3/29 around 11am, owner calls me and hears me out. She offered store credit but I said there's nothing I can do with that because I already tried on their sample dresses in my size and they didn't have what I wanted. She said the designer reassured me that he'll do what I asked for. 4. 4/1 talked to store manager, and she said they can 1. waive the cancellation fee of the dress and 2. they'd be willing to give me full store credit. From my perspective, these are NOT compensations because there probably was no order to start with so no cancellation fee, and for the second "compensation", thanks for giving me my money back for store credit at a store that doesn't have anything for me. She said they get new inventory all the time and she can find a manufacturer that could send her loaners so I can try the dresses. And if I liked them, then they can order it for me. At this point, I'm asking how much will it cost and how much time would this process take. She said I could email her pictures and she can look around for me, and since the wedding is in September I'd have to start soon. Sure, they tell me I have time now but on 3/27 when they pressured me into buying it, they said I had no time and I had to hurry up to get my dress in time by September. I was bawling during this convo, and I said I had to call back and take some time to think about it. 5. 4/2 I posted in a closed facebook group of brides asking for advice because I had found my dress at another store! Except I couldn't buy it because I was stuck with $1800 at Truly Forever Bridal. 6. 4/3 I talk to the store manager again. She was upset that I posted on the facebook group. She asked that I take it down and I said no because I was telling the truth. Things went downhill and she says that if I wanted to cancel now, they will charge me 15% to cancel and I can still get store credit back. I asked if I can transfer the credit to another bride, and she said it's not transferrable (which doesn't make sense). I asked if I buy a new dress for less like $1200, can I use the remaining for alterations and she said no (she said I can use the remaining for things like the veil and accessories). Then our conversation gets pretty heated, and she demands that I give an answer - to keep the dress or to cancel it. I said I'm not giving them any more money, so again, was pressured to keep the dress or else I'd have to pay to cancel. So we ended the conversation with me moving forward with the purchase. 7. 4/4 I text the owner (because she called me on her cell the first time) first thing in the morning to meet in person to sort this out. She never responded. 8. 4/6 I call the owner and leave a voicemail (again, never responded). I also call the store to tell them that they promised me pictures as the dress was being made, and the owner said I can talk to the designer. That afternoon, the store manager emailed me to confirm that I would get pictures from the designer. Not only have I felt pressured into buying the dress since day 1 (it's been two weeks since that day and I still feel horrible), I feel cheated and wronged. I can't sleep and I'm so stressed about this situation because I just lost $1800 that could've used for the wedding. At every point where they should've rectified the situation, they never did. I feel like it's all about money and that I was taken advantage of as a vulnerable bride (and I look young). AVOID THIS STORE!!! read more

I had an awesome time shopping for my dress here. Kayleen was really friendly, patient, and fun to work with. She truly made me feel comfortable and even stayed late to make sure I was happy with the veil and everything. It was such an exciting and I was very happy with the experience. Highly recommend this place for anyone who is looking for their wedding dress. read more

The BEST bridal shop! Allison helped me find the dress of my dreams!!! She was so helpful and helped me accessorize!!! And the experience got better! Brigida the seamstress is the SWEETEST Italian lady who made the alterations my favorite part!! I can't brag enough how awesome Allison, Brigida, and the whole entire team is! Best experience during the wedding process! read more

This was my first and only shop I visited looking for my wedding dress. We booked the VIP suite which I highly recommend if you can book it. The ladies there were so sweet and polite. They made me and my guests feel so special. My consultant Rebecca was a true blessing! So was so sweet and thoughtful, she listened to my wishes and even made some stellar suggestions. I ended up picking a stunning dress that was even under budget! So many happy tears were shed! Overall a beautiful and memorable experience! read more

This seems to be a lovely store from their website, however; I will not be shopping here to spend most likely 1000's of dollars on bridal wear for me and my bridal party due to their store policies. When I called to make an appointment-- even offered to rent their "diamond suite" for $150, I was told that no one under the age of 12 is welcome in their store. Since my bridal party includes my beautiful and extremely well-behaved daughters, ages 11 and 5, I guess that disqualifies us from shopping at this establishment. Too bad for them, we will be spending a lot of money, and will go somewhere that appreciates all families and doesn't discriminate against brides who want to include their daughters in this special experience. So disappointed in Truly Forever Bridal. It's 2021-- I thought that inclusive was kinda in vogue. read more

I went here after visiting another bridal salon. I heard that Truly Forever Bridal had a large assortment and great prices. That was Absolutely the case. Alyson was my consultant and she couldn't have been nicer or more helpful. She was patient and had great suggestions. I actually found my dress and bought it the same day. I would recommend this place to anyone looking for their dress. No pressure and comfortable. read more