Ok yeah fragrances and flowery soaps isn't my thing at all. LOL. But members of my party wanted…read moreto visit and as an indifferent bystander perusing the merch, and the truly beautiful store to be honest, one of the super friendly sales people, Alberto took notice and we had some friendly conversation. Alberto didn't care that I wasn't the target customer, but he was very knowledgeable and took some time to educate me on some fragrances that were pretty interesting. He really couldn't have been more friendly, even after we said we weren't going to buy anything right away, we had a scheduled time to scale the bell tower and had to run. But his good nature was one reason we did return and make a purchase. :-) I like returning kindness with kindness. Kinda like when I return the favor for Yelp likes! Hehe. *wink, wink* Anyway, if you are into fragrances and flowery soap, I'd say visit this truly beautiful Aqua Flor store (The scent from the store permeates the air before you even walk in) and seek out my buddy Alberto. I am sure he'll take care of you 110% and have a few ideas for dinner in Florence too!

The manager at Aqua Flor was absolutely amazing. His name escapes me at the moment. I did encounter…read moreyoung lady name Francesca incredibly rude, not Italian whatsoever. She was not only rude to me she was rude in general and had no remorse about it. She seemed to be too busy speaking to her coworker and not very helpful or interested to help us in learning more about Aqua Flor. I did mention this to her manager, who was lovely and helped us finish our purchase. I honestly would have purchased so much more if she would have even tried to help us, but she seemed to not really want to deal with anybody since she wouldn't help anybody whatsoever. Thankfully we were in there a few days earlier and knew exactly what we needed. Unfortunately, I will not walk into this boutique. I have lived in Florence for many years and I have never encountered such a rude person. Especially in a fine boutique perfumery... every year traveling to Europe I definitely bring home plenty of perfume. Unfortunately she made this experience unpleasant. It's too bad because it's a lovely boutique too lovely for a rude immature, unprofessional sales person like Francesca. You can't miss her - tall, dark haired young thin woman, speaks like an American she is incredibly quick to judge and be disrespectful. Do yourself a favor Aqua Flor find yourself a better sales person for your lovely boutique that deserves better! I would give one star only, but since the manager was so amazing and so kind, I didn't want to do that to him, but really she does kill the experience in this particular perfumery that is legendary in Firenze.

I found this delightful fragrance while staying at a fabulous hotel in Rome! The Majestic lobby…read morewaffled with this fragrance that totally took my breath away! The concierge directed me to the Acqua Dell Elba store where I purchased enough perfume to last me until I return in 6 months! This perfume is a MUST have... Be sure to order extra because everyone will want a bottle! Everywhere I go, I am asked what fragrance I am wearing! LOVE, love, love it!!

This was a pleasant surprise for me while arriving in Florence!! Our driver dropped us off at our…read morehotel and he casually mentioned that this perfume shop was the same one filmed in the movie "Hannibal" . Say less... ...made my way over to the shop and walked around four or five times before approaching the nice ladies behind the fragrance bar. Told her what scents I liked and she picked out three for me. The one I bought she put in my arm and told me to walk around and sniff it for a bit and then come back. I did just that and bought the big bottle. It was worth every euro that I paid for it! Good thing is that they do have an online store and will ship to the US!! I plan to buy another bottle just so I have a back up!

This store if you can even call it that was like stepping into an old movie .. it was magical . I…read moreknow about their products from the store in New York and when we were visiting Florence of course we had to visit. We waited in line for a few minutes outside before we could enter and I actually appreciate how the staff does this because it really ensures you have a perfect shopping experience.. I don't know the history of the building but once you step inside there are a couple of small ballroom size rooms with tables displaying different perfumes and products.. they have a separate cashier room towards the back where we tell them everything you'd like and they collect it for you there . I didn't buy too many things but the saleswoman was still very friendly and courteous. I will treasure every item I bought and would love to go back !

This is one amazing little perfume shop located in the heart of old Florence…read more Their perfume selection is massive and you can smell pretty much any of their products. My wife found this place online and I'm glad she did we pick up bunch of bottles. Their products are very very nice and smell amazing you are guaranteed to find something you like! The lady who helped us here was very helpful and knew pretty much all of their products and gave us great suggestions! Definitely worth stopping by especially if you like smelling nice!

I first discovered this fragrance called Vaniglia del Madagascar at Barney's in Los Angeles and…read morebought it immediately. Four bottles and about a million inquiries from strangers as to the fragrance later, I went onto the Barney's website to order again and saw that it wasn't carried any longer. I then called their corporate office and asked where their Vaniglia from Firenze went and they had no answers (noticed they carry again, so I guess they got their shipping or whatever figured out). I started googling and found that the alchemist and his shop are located in the middle of Florence and it just so happened that I was going to Italy, and I added Florence to the list of train stops. I spent a morning searching the winding Florence streets for this shop which was well worth it. While I was initially disappointed because I did have visions of crushed flower petals, and powders and smoking glassware with distillation kits filling a smoky backroom. I was still very happy to find my favorite fragrance and that pretty handwritten label on about a hundred different fragrances and oils. I basically told my boyfriend to find something to do for the next hour, because I was going to need some time. While I was there buying everything that I could find in Vaniglia (much less expensive than Barney's) the alchemist came out and I told him how much I like his fragrance and how everyone asks me about it and that he does the chemistry I would love to be doing. He didn't speak a lot of English with me but he understood me and definitely understood that I love his product because he wrapped up a beautiful bottle of a new fragrance and tucked it in my bag as a gift. That one is amazing too. I may not live here, but I can guarantee I'll be back.

Love this place. Lots of wonderful fragrances. Very knowledgeable pharmacist. Beautiful view from…read morethe deck in the back. Speaks very good English. They have a little bit of everything.

Beautiful, clean store. Lots to chose from and the service is friendly, knowledgable and helpful…read morewithout bring pushy.

A fantastic Advent Calendar of sampling items. This product…read morehas amazing hand and body cremes. Solid fragrance stick, the best! All from Italy with lovely scents of the countryside's delights. Be aware some do have glitter. not a big fan of the hair wash or conditioner. Amazing fragrance sachets!

Everything smelled so good here! They have an amazing…read moreselection. Prices are reasonable and for each of the fragrance selections they have testers and little stick of paper for us customers to smell. The staff is amicable and they allowed us to experience the store, smell all the things we wanted to smell.

Amazing, came out with couple of bottles. Our host even learned some things from us by mixing…read morefragrances to create your own smell hence why I bought two bottles

Wide range of fragrances from many major houses, from Creed to Chanel to, well, a great many…read moreothers. Expensive? Yes, but the quality and wide selection are both solid.