The River definitely has a place in Central Valley radio, playing many of the oldies that marked my youth. Almost every tune contains warm, pleasant memories for me. One innovation that I dearly love is the Sunday morning, 8-10 a.m. New Age music that puts me in a mellow mood for the rest of the weekend.
The station would have earned a 5-Star ratings, save for my downgrade of two of the DJ's. One female on air personality simply tries too hard, with overheated, fake exuberance. Her "wackydoodle" segment is especially annoying and does not fit with the rest of the station's format. She just needs to chill...
The male morning DJ is usually acceptable, except when he emphasizes his family life. Recently, he went on and on about an incident involving his mother, which was not amusing that first time he mentioned it, much less further notes about the trivial matter. Then he actually brought his young daughter to the station and allowed her to comment on air. While his devotion to family is admirable, most listeners, I am confident, do not tune in to these kinds of time wasting moments. read more
