This place is a new best find for me. I have been in the Florence area for a little over four years and today I finally found the perfect place to get a haircut in this town. They really seem to get everything right at this place. Supporting local small businesses is important to me but it's even more important when the people at the businesses are exceptional at what they do. It's hard for me to say enough good things about the professionalism and the level of service that you will encounter here. The barbers here are skilled and I mean that in the purest sense of the word. They listen, they advise, they are knowledgeable and most importantly, they have created an environment that is both hospitable and casual. My barber was Rob Bispo and he made me feel relaxed and engaged throughout my visit. I mean, come one guys, grooming is the thing that you do for yourself that tells people who you are every day. Your image is definitely in a safe place here. The people here not only have a vision for their business, they have a vision for your image. They want to help you be your best. Whatever your style or wherever you want to go, they will help you get there. They consult, they educate and they do not spend your entire visit repeating some tired sales pitch. They believe in social responsibility and they create their own products onsite that are ethically sourced right down to the packaging. I became a fan within two minutes of entering the shop. I doubt I will go to any other place for my styling while I live in Florence. I am not exaggerating when I say that I have paid over $100 for a local salon visit and the style that I got here was the best one I have had since I moved to Florence. Beard guys ... they have you covered. This place is the Mecca for beard styling and care. Do yourselves a favor and check them out. You will find a place here that has the best and most unique vibe in the Pee Dee area. If they ever decide to go public, I'm down for the IPO. read more

Nice folks working here. Good atmosphere as well. The price point seems a little high for Florence as well as the haircut you get. I am very picky about my cut and this place did not quite make the mark for me. I will continue searching other shops, but this place is good but overpriced a bit. read more

This an awesome barber shop. It's got that relaxed vibe that puts you at ease. Rob Watkins did a great job in figuring out what I wanted in a haircut. I had the cut and shave. I highly recommend it. The hot towels relaxed you and were wonderful. I'd go back just for those. The straight razor shave was expertly given. They make their own products that are plant based and work really well. Overall, I enjoyed it. It reminded me of the old school barbers. They book up fast so you have to plan it out but I'll be back for another cut. read more

I go to the salon part of this studio and Molly is absolutely wonderful. The whole place has a very cool feel and they are all extremely friendly. So glad to find a place like this in Florence. read more