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    The Local

    4.2 (14 reviews)
    Open 10:00 am - 8:00 pm
    Updated 2 months ago

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    Lauren G.

    Very cool and unique shop in downtown NB. There are so many things specific to the city.Like prints local artists have made, jewelry and so much more.

    Welcome! The shop is open
    marian r.

    The Local is a shopper , gift buyers dream come true. Located in New Braunfels Downtown area off the main drag of bars ( San Antonio St). The local is a lifestyle store and has a little bit of everything: clothes, art work, incense, soaps, books all in an upbeat atmosphere. You can get lost in the book area, where I have bought several books for gifts. There is a cute selection of clothes, jewelry and purses as well as some Hoodies and T shirts that have the city's name that you can wear proudly. There's some Wurstfest German themed pennants ( New Braunfels is the home of Wurstfest after all!).the items are constantly changing so if you see something buy it because it most likely won't be there when you come back. But don't worry, they'll always be other great things.

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    1 month ago

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    1 month ago

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    2 years ago

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    1 month ago

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    7 months ago

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    2 years ago

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    7 months ago

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    6 years ago

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    4 years ago

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    2 years ago

    How did you fit so many wonderful local items in such a small place?!?! I could spend days in there!

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    6 years ago

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    4 years ago

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    3 years ago

    Nice collection of items, but when my wife and I went back on a Saturday at 8:15 they were closed. Business hours say till 9pm.

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    5 years ago

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    Review Highlights - The Local

    I had a baby shower to attend a few weeks ago during Wurstfest as that's when the family was all in town.

    Mentioned in 2 reviews

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    Chloe Rose Boutique

    Chloe Rose Boutique

    3.6
    (27 reviews)
    0.2 mi
    $$

    Chloe Rose Boutique is a cute little boutique in downtown New Braunfels. I must say that New…read moreBraunfels has upped its game in general and specifically with this boutique. Chloe Rose is stylish, trendy women's clothing with contemporary items, accessories, and statement pieces. The store has large windows, which emit lots of natural light. Chloe Rose is bright, clean, and with a variety of merchandise. Clothing, jewelry, shoes, and accessories are arranged in a way that makes browsing easy. The store appears to be organized by merchandise type and color. Chloe Rose has a variety of items that you might wear for events, trips, or special occasions. The items were at a low to moderate price point. Arrington, my boutique representative, could not have been more helpful. She offered to style an outfit for me. She was also rather helpful in pointing out pieces I may like. She was super pleasant and gave me the impression that she cared about me as a person. This type of interaction made me want to come back Chloe Rose again. It was starting to rain heavily again, so I did not stay as long as liked. However, I will definitely come in again.

    You can't get better customer service than from the beautiful ladies that work here…read more It's an experience, not just an ordinary shop where you are on your own. The ladies give you all kinds of ideas to make whatever event you are going to, perfect. Chloe Rose has never failed me over the years. They are the BEST boutique in New Braunfels.

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    The Local - accessories - Updated July 2026

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