The best toy store in the St Louis area! Unparalleled…read moreservice. Diane, in particular, is extremely knowledgeable and helpful. Great selection of toys for all ages. Plenty of parking. Well laid out store. You'll find unique items you might not see in other toy stores. And their friendly service can't be beat.

What a cool collection of toys, costumes and books! Our kids (4 and 2) found great toys to use…read moretheir imaginations for days and days!

It was my first time at this toy store. We walked by after our lunch, and of course my little one…read morewanted to come inside. This place is amazing. They have a good variety of brands from Melissa&Doug, Brio, Lego, Schleich, and even my favorite toy car PlayForever!!! You definitely will be able to find cool things for almost anyone. Not only my little one had a fun time picking up his animal toys, but also I found myself had a great time looking at beautiful Playforever cars on the shelf. Price is fair imo. Staffs were friendly and helpful. They have gift wrapping service which is really convenient when you're in a time crunch. I wasn't sure whether if it's a complimentary service. I was busy looking at toys and forgot to take photos inside the shop, but highly recommended to check it out when you need to grab birthday gifts.

Great selection and fantastic service. This is our go to toy store!…read moreAnd if you have a little extra time they will wrap your toy as a present, professionally.

Every time I come in here with my toddler, the sales associate is so friendly, attentive, and…read moreaccommodating. I really appreciate the quality and variety of their toys, and the fact that no one made me feel bad when my toddler was tearing things off shelves. So grateful this place exists!!! The wonderful associate (whose name I will catch you next time) recommended the Inny Bin and the Whirley Squigz spinners for traveling with my toddler (along with a bunch of other things, but unfortunately can't get it all!).

This is the best store for children's learning toys in St Louis. Over the years I have bought many…read morethings here for my granddaughters. The people who work here are always helpful and friendly. The store has more merchandise than you would expect from the size of the storefront. They have many option too. I had a choice of 3 different easels when I bought one for Christmas a couple years ago. I was able to buy 3 "Lama Lama" titles yesterday. Sally found the books using her inventory tracking system. I also bought a great birthday card while Sally gift wrapped the books. There was no charge for the wrapping. If you want to find great gifts for the children in your life try this store.

I happened to be in area today and figured why not stop by and see if things had changed at Saga…read moreToys in 4 years. Honestly, not much has changed. There is still a wide selection of different toy lines to choose from and the organization has gotten better. Figures had actual price stickers on them this time, but the store continues to be overpriced when compared to other toy stores in the St. Louis area and online retailers, sadly even eBay. Yes I know overhead is a thing, but some figures had an almost 100% markup, example Masters of the Universe: Origins - Deluxe Snake Face MISB priced at $44.95 but MSRP is $23.99 and can be readily found on any of the big online retailers. The figure is not vintage either so I can't understand the justification for the price. My biggest disappointment came when inspecting the Transformer figures and I noticed the store had an over abundance of figures specifically from Wave 1 and Wave 2 of Legacy. Why is this a disappointment you ask? Well these figures were sold in two-packs as part of Wal-Mart's 2024 Black Friday Door Busters and were eventually marked down starting at $17 and then down to $7 per two-pack. Saga simply opened the figures up and marked the price back to MSRP. I'm all for charging a fair rate and since these are technically MSRP there's no scalping of price on these items, but the practice in general feels very scummy. This is now my second revision of my original review back in 2019 and I still cannot recommend buying from Saga. I'm sure the owners mean well and maybe they do have a loyal following of regular customers who buy, but I can't figure out how this store stays open, much less profitable.

This store sends their employees out to Target stores to purchase all the rare action figures such…read moreas Neca TMNT and GI Joe's which he ends up purchasing entire store inventory to scalp and sell at their own store at huge mark up prices. The manufacturer Neca Toys is against scalping and mark up of their products and has a contract disclaimer which retailers sign regarding how much they can sell Target exclusive toys at only the retail price. The store clearly sells new release Neca TMNT figures for over ebay pricing and the retail pricing of what would have been $51.99 retail for their mark up price of $124.

The owner is very knowledgeable and helpful. I'd be shocked if you didn't find something you…read moreremember from being a kid.

Having only been in a few times, this is the place if you're looking for a HUGE variety and very…read morefair on pricing. The owner will give you a reasonable offer , compared to many of those "retro" tv stores that think "age" = automatically means expensive. And even better, if you see something on his e-bay store, visit him in the mortar building and get a better deal! With Toys of Our Youth no longer around, Retro TV is my new GOTO place for all sorts of toys and collections.

Nice guy at checkout, an array of nerdy stuff. I appreciated the gremlins upon walking in, lord of…read morethe ring merch and replica rings... I felt like I hit the jackpot when I found two board games I've been wanting to build in my collection and they were all 50% off! Whoohoo! Not sure how long that sale will last so you better go!

The funko pop and trading card selection is amazing. The workers are so nice and helpful…read more Everything is priced reasonably. We will definitely be back!

The Novel Neighbor is a great spot to shop, browse, and find gifts…read more The store has several different areas and little nooks. I was in the children's section looking for a book for a five-year-old and there was a family with their kids' reading books while they shopped, it was so sweet. I didn't stop after I found a book, I had to look around at all the cute other stuff they carry beyond books. A St. Louis section, candles, puzzles, games. Because it was the Holiday season they had check-out downstairs. I pulled a sucker and got to choose a book wrapped in brown paper, so it was a surprise. Also got a wooden key ornament to hang on the tree, so fun. Don't forget to browse the Romance side of the store, lots of goodies there as well.

Wow! Why have I never been here before? If Wes Anderson could design a bookstore, this would be it…read more Many levels, rooms and passageways all lined with books or book themed gifts. The children's section was fun for adults, too! A great variety of titles which were all fun to browse. Then you get surprised by the many hidden gifts throughout. Never know when you might stumble on a bookish succulent or witty oven mitt. Also, they were able to order me a book and get in in store in two days. This is my go to bookstore from now on.

Great customer service. They listened to what I thought I wanted and showed me what I needed!!…read moreGreat recommendations and very knowledgeable of their inventory. Will Be coming back for more comics in the future.

I've never had a bad experience at this place and my boyfriend and I stop in every now and then to…read morelook at all the stuff they have. The majority of comics you'll find inside are DC or Marvel but they have a lot of small Instagram artists comics and a fair amount of anime action figures and manga inside! I usually lean more towards anime manga and figures but this store has always been entertaining enough for me and the people that work there are super friendly!

Best selection of comics in St. Louis and the staff is always super friendly. I happily became a…read moreregular here once I discovered it!

Lovely, friendly people who work here and are always willing to assist. Great place to shop for…read moregames, comics, manga, or collectibles. Or just to browse all of these things. Very organized place. I find the pricing a bit high and it can be tempting to just get the same products online for less, but it's also nice to support it as a local business.