Cancel

    Open app

    Search

    The Hook

    3.8 (5 reviews)

    The Hook Photos

    You might also consider

    Recommended Reviews - The Hook

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    11 months ago

    Helpful 1
    Thanks 1
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Nick H.
    1161
    2706
    8907

    11 years ago

    Helpful 31
    Thanks 0
    Love this 30
    Oh no 2
    Photo of Clay B.
    7
    34
    81

    9 years ago

    Helpful 3
    Thanks 0
    Love this 11
    Oh no 0

    9 years ago

    Helpful 3
    Thanks 0
    Love this 0
    Oh no 0

    You might also consider

    Verify this business for free

    People searched for Beaches 4,367 times last month within 15 miles of this business.

    Verify this business

    Pleasure Point

    Pleasure Point

    4.3
    (61 reviews)
    0.2 mi

    Pleasure Point, on the northern Monterey Bay in Santa Cruz County, California, is a world-renowned…read moresurf location, traditionally defined as the area along the coast from 41st Ave to Moran Lagoon, up 30th Ave to Portola and over to 41st Ave down to the sea at the "Hook". It has a firmly rooted surf culture. We regularly spend time in the Pleasure Point area renting vacation houses there in June. We recently got back from renting a property right on East Cliff named, "The Cabin." Great rental with an awesome view of the Bay and surfers. We enjoy seeing all the locals and tourists walk, ride their e-bikes, or surf there. It's location is near Capitola, the Santa Cruz Boardwalk , and many local restaurants, bars, coffee spots you'd expect. They have an annual neighborhood festival there every June also that's very fun to attend. Over 100 vendors sell arts, crafts, local services, food and beverages. They have a kids zone, beer garden and local bands perform a variety of styles of music on two stages including Americana, Blues, Rock, Reggae and Surf Music. Pleasure Point is a great area!

    Such a great spot with a beautiful viewpoint for surfers. Limited spot mainly for surfing…read moreactivities. The stairs that lead down to the beach are perfect for surfers to easily get to the water. Today, they hosted a youth surfing competition, which was awesome to watch -- so much talent! The vibe is laid-back and the view of the ocean is just stunning. Whether you're a surfer or just enjoying the sights, it's a fantastic place to hang out. Careful of the sneaker waves though!

    Photos
    Sea otter
    Sea otter
    Pleasure Point
    Lots of rental properties in the Pleasure Point area.

    See all

    Lots of rental properties in the Pleasure Point area.
    Santa Cruz Boardroom

    Santa Cruz Boardroom

    4.1
    (107 reviews)
    0.5 mi
    $$

    Been going to this spot for a few years now when we make it down to the coast!…read moreFriendly knowledgeable staff helps us with everything! Recently submitted entries for Jimbo Phillips drawing contest! Highly recommended!

    I had one of the worst customer service experiences I've ever encountered at this store…read more I came in to purchase some apparel for my children, and my daughter picked out a shirt that was on clearance. As I was checking out, the cashier informed me that all clearance sales were final. I acknowledged that and told him that was fine. The problem began when the cashier struggled to remove the security sensor from the shirt. After several unsuccessful attempts, he decided to use wire cutters to remove it while it was still attached to the shirt. My husband even pointed out that doing so would likely damage the garment. Despite the warning, the cashier continued and ultimately tore a sizeable hole in the armpit of the shirt. At that point, we understandably told him we no longer wanted the shirt since it had been damaged by an employee during the checkout process. To our disbelief, the cashier insisted that "all sales are final." I explained that the shirt was not damaged when we agreed to purchase it and that the damage occurred because of their employee's actions. A manager was then called over and made the equally absurd statement that clearance items are on sale because they are defective. The shirt was not defective when we selected it--it became defective because their employee damaged it while attempting to remove the security tag. Rather than taking responsibility for their mistake, they told us we either had to find another item of the same price or take the ripped shirt. Their complete lack of accountability and customer service was shocking. In the end, we found another shirt, sparing them from having to refund the $18.95 they seemed so determined not to return. The entire situation could have been resolved with a simple apology and common sense. Instead, we were met with excuses, poor service, and a complete disregard for customer satisfaction. Based on this experience, I will never shop here again and would not recommend this store to anyone.

    Photos
    Santa Cruz Boardroom
    First ride on the new board and wheels!
    First ride on the new board and wheels!
    One end of the store

    See all

    One end of the store

    The Hook - beaches - Updated July 2026

    Loading...
    Loading...
    Loading...