I've been shopping at The Hook Outlet since they were behind Pizza My Heart on 41st Ave, and now at their newer spot across the street at 2175 41st Ave. There are a few reasons I keep coming back. First, their prices are consistently some of the best around. Second, I can usually get in and out in just a few minutes without any hassle. What really sets them apart from most dispensaries, though, is their customer service. The staff are knowledgeable, helpful, and always willing to answer questions or help me find what I need. It never feels like they're just trying to make a sale. Nick, Steph, and Alex recently helped me pick out a few products, and it got me thinking that I should finally leave a review. Over the years, there have also been a lot of genuinely kind people working there whose names I don't know, but they deserve recognition too. I've made friends through this place and am happy overall they are here. They do an incredible job creating a welcoming atmosphere and making sure I have a good experience every time I walk through the door. Great prices, great selection, and great service. That's a combination that's hard to beat. read more

The Hook Outlet - Left spending less than $22 .... rest of day was downhill - Cannabis Dispensaries Near Me - Capitola, California

Cooper and Nick were great. This is a great store, very knowledgeable and friendly people. Awesome selection and I can't wait to come back.

Best place in town! Deals on deals! Nick "a.k.a. Nick the Quick" is the best. If you're in a rush he's the quickest bud tender there but always up for a good chat! Highly recommend! read more

Great prices. Fantastic selection of edibles, prerolls, etc. Helpful staff. ATMs on site, cash only.

I have visited many dispensaries in Santa Cruz and Capitola. The Hook is by far my favorite. The service is 5 star, Nick and Jordan are always happy to see me, have knowledge of the products and have recommended some of my now favorites. Not to mention how quickly they get you in and out, you simply CAN'T beat their prices, selection and phenomenal customer service. read more

Nick was super helpful and had quick answers to all my questions. Great selection and value. I love tbe hook

The Hook has great discounts, depending on the day!...Chris and Adriana always know what my needs are for my health and very knowledgeable,kind, and friendly! read more

I came in for dabs, usually knowing exactly what I want, but today I decided to try something different. Mellie was a huge help, as sometimes I struggle to explain what I'm looking for. I told her I wanted something high quality with great taste. At most places, they would've just sold me their house brand, but Mellie asked me an important question: "What are you smoking your dabs out of?" That was a great sales question, and at that moment, I knew I was in good hands. I told her I use a Puffco, and she mentioned that her husband is also an avid dabber and has a Puffco as well. She recommended I try 710 Concentrates, and it was a fantastic suggestion. The taste was amazing, and she explained that since it was badder, it would be easier to handle with my Puffco. The week prior, someone had recommended sauce, but that was a nightmare to deal with because of its watery consistency. Mellie deserves a raise. I haven't received customer service this good since I bought a new car (and that was because they were trying to sell me something). Mellie genuinely wanted to make my experience better, and I really appreciated that. 10/10, I would definitely return. If you go, make sure to ask for Mellie if you want someone who goes above and beyond just the transaction. read more

shoutout to NICK thats the homie right there!! nick amazes me every time i visit with his customer service and makes me laugh when im having a bad day, ask for nick to hook you up with your goodies!!!! read more

Been all over ! This is the best dispensary I have ever been in! The staff is amazing and the deals great!

"Maybe you should have done more research." I went in to purchase a "banger" and was sold a heating knife. New to dabbing, I went to a professional who assured me this specific ($30 All in One) pen was all I needed to smoke / dab. Unfortunately it's only a heating knife/ transport tool. I never used it or even held the actual unit in my hand out of package. The manager refused to take a return even though it's only been 3 days, the product was never opened and I've been a loyal customer for over 4 years. I asked if I could use credit towards the flower I was purchasing and he refused. Not even store credit? The manager made it very clear it's my fault I purchased the incorrect item and I'm out of luck. Maybe I should have done more research he stated. Please don't blame the customer for employee confusion or manager refusal to cooperate and do the right thing. As I calmly noted to the manager who seemed like he wanted to argue and blame me, I would not be returning to any of The Hook locations which greatly saddens me because they have what I need at decent prices. LOYALTY and CONVENIENCE are the main reasons I chose The Hook Capitola. Now I sadly need to find a new dispensary. read more

The Hook Outlet - Cannabis Dispensaries Near Me - Capitola, California

Very helpful staff and a super chill chill vibe. Glad I got to stop in and see the stark difference between here and Vegas dispensaries!

What excellent friendly service I received from Zack! He was very knowledgeable in the available selection. I'll be going back. Place has really good deals too. read more

Love coming here. Lots of variety and best deals ever! The staff is the nicest too. Shout out to Devon! read more

The service the selection and the value are always awsome at the hook! I have great interactoons with the staff they are a;ways helpful with anyquestions. I apriciatie the great selection I can alway find someting in my budget, being on social security disibility I have to shop the lower pricies and they have lots at tht level. The value is low with it still being high testing. Thank You very much read more

Stopped by this dispensary over the weekend. This a small dispensary with a little parking lot & friendly customer service. Reasonable priced pre-rolls & enjoyed the products I purchased. I did not like, the customer has to look at products on a tablet and pick out what you want from the tablet & the employee gets it for you. The customer is not in control of the tablet & cannot touch the tablet. The employee has to select or scroll through the tablet for you. I probably would have bought more products & spent more $$$$ if I was able to see everything on the shelf. Personally, I like to be able to pick my products myself and then bring to the register to get checked out. read more

Zach was a pleasure to work with, great people, great prices! Would recommend people to try this place out.

Took super long to get in and there wasn't a very big selection, lady was very nice though! read more

The Hook Outlet - Cannabis Dispensaries Near Me - Capitola, California

Disappointed because my partner faced discrimination and was refused service from the manager because of what they were wore. Ridiculous, considering that we have been loyal customers in the past and never had this issue before. We will no longer shop here. read more

The Hook is the best! Their prices are crazy. Faby in particular is incredibly kind and helpful

Zack is the absolute man, insanely helpful... like the Jedi of the group if you are into Star Wars.. like Qui Gon vibes. Every time I've had a question he's right there with a quality recommendation! Thanks Hook Outlet and thanks Zack. read more

Amazing budtenders! Super helpful input and I loved being able to see and smell the product! Thank you Faby, Zack, Talula, and Nick! I loved the deals available! Thanks to Devon for showing me the place! read more

Faby & Sam both really helped me today, not only with selecting the right thing for my price range but also being vocal about the deals here. Really cool place and a great team who are here to help! Let's go! read more

Nick hook'ed it up!! Chill dude! Great spot to get some deals! Quality goods as well.

Really great little dispensary, you tell them what you're looking for and pick out everything you want from a menu. Faby helped me out today, she was really nice and got me everything I needed! Great prices too! I'll definitely be back :) read more

I had an online order and Lupe totally hooked me up!! The hook rocks if you know what is up!! read more

Website had some glitches and I called in... OMG the staff here is beyond amazing. Caroline was quick to resolve my issue and then I got a follow up call from Zack who I have to say is probably the best upsale guy around. I ended up buying more product and was instructed on how to skip the line when I arrive. Talk about making life easy. They o may accept cash and I stop at the bank before dropping in but they have an ATM in their lobby if you "forget". Overall the hook outlet has great options at really great prices but their customer service is the best seller in my book. Happy toking! read more

The hook is great! I was helped by a very lovely person named Talula, they were very positive and patient while helping me. The service here is great, they are very knowledgeable & friendly. I was happy to get good product for great prices! (& if you are worried about timing, we know how Santa Cruz service can be(very slow)- they are great about managing the line efficiently and even have an option to skip the line by ordering online in advance (allow 15 min for your order to process b4 picking up & hit the button if there's a line outside)) This is a great local business that is very obviously pro-community so let's be fans of them as the community! read more

Indeed, this is the worst dispensary I've ever been to! The weed here is always low end and or stale. I don't trust their staff or their sources. To all Rastas!! I recommend NOT buying your herb here!! read more

I went in for your Monday StIIIzy discount, and Zack was there to guide me, once again, through the lavish display of options. Knowledgeable and gracious as one could ask, Zack made the whole shopping experience wonderful. Huzzah! read more

Couldn't get what I wanted even though my medical card was renewed This never has happened anywhere before, won't be coming back for sure read more

Not the fanciest dispensary in town but very well stocked. Got what we wanted in and out. Sandy was amazing. She was knowledgeable and extremely familiar with the products. We will go back. read more

As a college student that needs to ball on a budget there was a very lovely staffer that didn't make me feel pressured to buy anything expensive and I believe their name was Talula. They were soooo helpful in finding a great selection of options that were of good quality but not so expensive! My housemate recommended this place and I will continue to come and recommend this dispensary to others because of their unique hospitality! read more

Perfect service and selection. Faby and Zach are amazing folks. Chris is my guy always! Be back real soon

Faby and Nick both were amazing help on two separate shopping experiences during our stay in Santa Cruz. Knowledgable and helpful both about products and sales. Thanks so much! read more

Awesome shop! Huge shout out to Faby! Amazing in-depth product knowledge, super kind, and always gives the best recommendations! Thank you!

Faby is very knowledgeable and friendly. She always makes the best recommendations and lets me know when they have promotions

Aidan F. Was very helpful and knowledgeable and well as patient helping me pick what I needed. :)

Talula was so helpful! Truly made our experience angelic. My favorite hook worker! Gave me a great recommendation :)

Had the BEST experience getting the RIGHT product for pain relief :). I met Faby my first time there and I explained the neck & back pain I was trying to find relief for without getting "too high" or hangover-ish effects. FABY was FABULOUS :) I'm sure everyone says that about her as she not only listened to my concerns, she explained about the different products, explained which ones would work the best for my problem then showed me the different sizes so that I'd get the best value for my dollar. I've returned a 2nd time and have told a few friends about her and I'll be back :) read more