If I were a wealthy young yuppie with babies, this is where I would buy all of their clothes and…read moretoys and items of other natures. And that pretty much sums this place up! Babies whose parents shop here will be well dressed, preppy little ones in cute outfits, bright colors, and nice fabrics. The also sell everything one could need for their child from artwork for the nursery, furniture, toys, diaper bags and accessories, hygiene products, shoes, and even individually created heirloom pieces for special occasions like baptisms. I love this place because it makes having a child look like this perfect little package of joy. If only parenthood were really as beautiful and fun as this store makes it seem. I am sure, in real life, it's actually even better than that! However, for the non-parents out there, this is a good place to plant the seed [pun not intended] in the mind. And for actual parents, this is a nice little haven to make your children feel happy and look happy. That is, if you are wealthy and preppy. :)

I was in need at premie coming home outfits for my twin girls at the last minute. I called and she…read morehad pulled several options to the side for us. I walked in and told her who I was and she was the most welcoming and sweet woman. I will hands down shop here for my girls special events.

Great customer service. Helpful with any questions that I had. The selections are amazing for a…read morechildren's store would recommend if you are looking for a gift or just something nice for your kids to wear shop at Willie's first.

Wonderful store and good selection of Lilly Pulitzer clothes. Friendly staff. This store had been…read morearound for many years. We bought smocked dresses there for children who are 20 now. I buy my grand baby Lilly Pulitzer and smocked dresses there as they have great sales.

Great service and very nice to do business with, very helpful because I have no idea what I was…read moredoing!!

This children's store is so adorable. They have lots of toys, games and even clothes for tiny…read morechildren/babies. Picked up a gift for my 5 year old nephew and they wrapped it for free. Love it!

Just west of downtown and Riverside is the great community of Avondale featuring some of the best…read morerestaurants and shops in the Jacksonville Area. As far as restaurants, take your pick. We frequent Bisciotti's, Josephine, Mojos and Southern Grounds. All 5 star locations for us. No chains here for shopping either. Everything is a privately owned specialty. Vintage, gifts, clothing, and pet boutique. All of them Top Notch. Steady occasions here for festivals and celebrations as well. Just a great place to spend the day with friends or a romantic date. If you haven't spent a day in Avondale, do yourself a favor and check it out. If you're from Jacksonville, you know, but it's one of the hidden gems of Florida.

Cute little collection of restaurants and shops that take up about three blocks in Avondale. We…read morewalked up and back with our pups from a visit to Boone Park. There are a number of restaurants with curbside tables that allow pets so be aware if you are walking with yours.

I love their Monogram service. Awesome! They are kind and efficient. Great prices…read more Thank You!

Excellent shopping experience for those who want to purchase personalized gifts for children and…read moreadults. Kid friendly atmosphere, very kind and professional staff. Lots of seasonal items that are always changing. Really wonderful monogramming with a lot of options for customized gifts that fit every need. I thought they had reasonable prices and plenty of different price points so that shoppers can find something budget friendly. The owner, Renee is really nice and happy to help customers and offer advice.

Such a cute shop located in the heart of Riverside and 5 Points. This small boutique has so much to…read moreoffer. The staff are helpful and friendly. Prices range from affordable to expensive depending on what you pick out. I tried on so many tips and dresses and ended up with one cute top and a dress. They sell an array of jewelry and other accessories as well. Be sure to come when you are in the area, you won't be disappointed.

I alway try to shop local and Jane Doe Five Points and Avondale make it easy and a joy! Great…read moreclothing , unique jewelry and amazing gifts. My go-to store when I need that special gift. Try them out, you won't be disappointed!

The friendly, knowledgeable staff were very helpful and helped me find some pieces I loved and…read morebought! Great selection of high end clothes and accessories at reasonable prices.

I will never shop here again! The staff was extremely rude and not friendly. They stood over me and…read morewere apprehensive to let me try things in the case. They followed me around the store and made snide comments about accessories they thought wouldn't fit me. The store is a mess! Everything is piled on top of each other and nothing is proven to be authenticated. This store is an unpleasant space and ruined my shopping experience.

Shelly is the sweetest always has adorable items Always…read morewilling to help find exactly what I need. They always have AMAZING prices! People have always been wayyyy to critical It's a gem to find a consignment shop with nice items. The store is small but if you look around you will be amazed at the items she has up. I go in sometimes and hear people haggling over a toy that has been deeply discounted or a shirt they think should be cheaper at the end of the day it's a consignment shop with amazing prices and items

The only reason it gets three stars instead of more is that it is hard to shop. Stuff is jammed…read moreonto racks. Baby stuff is great. The quality of the items is hard to beat. I get claustrophobic walking into the shop but the people are always friendly and if you are looking for something specific and they don't have it they will put you on a list and call you if something comes in.