Don't remember the last time I was here because I don't get up here that often. But when I am here I always try to stop buy to pick up my favorites...(Dilly beans, cheese straws for me and chocolate as gifts when I travel). Prices have gone up but that's everywhere. I was so happy to get my favorites and I even picked up a few new items to give as gifts, the Butterfields (Muscadine flavor). Staff was very helpful and looked in the back to find me more which I appreciated. If I had a cooler with me I would have picked up a few "take home meals". I had a friend with me who had not been here and she picked up the Cheese Straws. The store is always clean and neat! Kudos to the staff. 4/22/26 read more

Great place to shop for premade food items. Food and service is always great. Will continue to shop there

You can never go wrong with Friendly Market! When I visit Morehead City I do make multiple trips. Everyone is always so nice and the vibe is busy but fun. The food and wine selection is out of this world. This time we tried the dill chicken salad for the first time and it was so fresh and yummy! They have a great range of wines, from surprisingly not expensive to "that might be out of my price range" but I have to try it. I saw some of the Christmas trees and they have every size, skinny, medium or full- you can find your perfect tree at Friendly Market. Can't wait to go back so we can try a new salad, dip or dinner. Love it!! read more

Everything here is great, they have a little bit of everything you need for a meal are made for you. Reminds me of an old country store, but upgraded with modern stuff. The also have a nursery to get your flowers. read more

The Friendly Market - Farmers Market Near Me - Morehead City, North Carolina

See all

Not so friendly and overpriced. I don't mind paying a little more if taste and quality are present. We tried a couple of the salads and some cookies. Meh. read more

Service was fast and knowledgeable. The take away dishes were excellent. Can't wait to go back!

This place never disappoints! Came for tomato pie that the bakery makes but picked up several things! Got some gourmet popcorn flavored was Mexican street corn and a bag of ready to make shrimp and grits. They have lots of ready made meals to bring home or take on patio eat and enjoy the weather. I love coming because you won't walk out empty handed.. even a fresh veggie section that had biggest tomatoes I've seen!! The staff is always helpful and nice.. it's a joy to come here! read more

See all

Love this stop at the beach to get delicious baked goods and prepared foods. They have a large wine selection with various price points. Tons of delicious bakery items. Check out the nursery area with beautiful plants and flower pots. read more

See all

Breakfast, dinner, desserts, snacks, I can go on. It's here, expect to spend time while looking at everything they have. If you come hungry, control is not easy. Can't go wrong. read more

Bought plants yesterday. I almost didn't go here because I thought out of my budget range but did go. So glad, the lady watering plants helped me & my son. She was so friendly, kind, knowledgeable even in the hot, hot heat!!!! Bought several nice bushes I was looking for! Will be back! read more

The enchiladas were meh. There was no texture, just mush, and not much flavor. Very disappointing. Service is always great!

Great food friendly staff but you could go to a 5 star restaurant and pay about the same prices!

The Friendly Market is a wonderful mix of NC products and fresh food. Can find wonderful gifts from NC that I can't find elsewhere. Always need to bring something home to have for dinner on our way home from the beach. read more

I always love walking around and looking at the delicious food. The staff is amazing and kind.

If your heifer in Morehead city North Carolina, look for something different "The Friendly Market" is the place to go. First fell in love with the chicken salad with dill. However, last night I decided to try the shrimp and grits and now I have another favorite. The entire place has amazing food; truly hard to choose between the "Shrimp and Grits," or the "Seafood Mac and Cheese." read more

See all

I looooove this place!! The coconut cream pie, chicken dill salad and cheese straws are my favorite!! Staff is great as well.

Me and my family have grown up in morehead city this is are stop first of the trip and last as we're leaving to head home so we stock up!!!!!!! read more

The Friendly Market - Backed ziti , 2 Atlantic beach trifle, macaroni salad and chicken salad - Farmers Market Near Me - Morehead City, North Carolina

I love this market. Good vibes! I purchased the grilled chicken Greek salad, along with some cheese straws ate on the patio. The salad was so good, and fresh. Tried the cheese straws later, and they did not disappoint. The nursery was a delight, along with all the garden decor. I will be back when I visit again. Met a really nice lady named Connie. A wonderful tour guide! read more

I love this place. No Trader Joe's anywhere near here but Friendly Market is even better. Local produce, fresh meals, great wine selection. Stop in on your way home from the beach. read more

The Friendly Market - Penne alle Vodka with blackened chicken and chicken Alfredo. This is after... but it's amazing and 20 min, 18$, no clean up no delivery. - Farmers Market Near Me - Morehead City, North Carolina

Delicious.Fresh.Shocking Wow, nothing negative! We'll maybe how expensive but it's very worth it. Friendly, wholesome and inviting! read more

See all

This is a really neat place! Lots of canned goods, fresh produce, gourmet packaged foods, and premade meals. Friendly Market is the perfect place to stock up on the where are you to the beach. The staff is so nice and the premade food is amazing! Everything is priced fairly. read more

There is never window wash in the buckets. During any season. On the spring and summer the buckets are gross or hardly filled. In the winter they are frozen solid. Makes it really inconvenient to customers. read more

I went to the Friendly Market for the first time and loved it. It offers so much variety and has reasonable prices. The Mama Sita chips and crab dip were delicious! I would highly recommend them. Everything is clearly labeled which was helpful for me with a gluten intolerance. Next time I will get the chicken salad. read more

The Friendly Market - Mama Sita's chips and crab dip - Farmers Market Near Me - Morehead City, North Carolina

See all

Every time I head to Morehead, I bring a cooler and leave with goodies from Friendly's! They truly are a blessing for delicious homemade meals! Our must haves each visit are chicken salad, pimento cheese, chicken & rice casserole, squash casserole, queso chicken casserole and key lime trifle. They also have a great selection of salsas, dips, jams, honey, pickles and wines. If you've got a craving for delicious homemade food, you'll find it at Friendly Market! read more

Friendly market is always a fun place to visit. They have an enormous selection of specialty and gourmet foods, as well as gift items. We really enjoy their prepared dips, sandwich spreads, desserts, and meals. They have a large selection of plants outside. Highly recommended. read more

Love this store! Yes, they really are friendly, inside where they sell all kinds of prepared foods, plus wine and snack foods, and outside where a delightful Gal has a small farmer's market with produce, seafood and lots more. Reasonable prices, especially for the quality! Stopped on the way to Atlantic Beach, picked up Crab Dip, locally made tortilla chips, a bottle of wine, and some tomatoes, jalapeno and garlic to make salsa. All very good! Crab dip is so good, I had to get more to take home to Husband. And who wants to cook when they get home from vacation? Not me, not when this place has done the cooking for me! Took home two soups for lunch for the next two work days. The Killer Clam Chowder is indeed killer! It's not New England nor Manhattan style, but a killer style of its own jam-packed full of flavor and tender clams. The Roasted Red Pepper and Smoked Gouda Soup was really good also. Many of their prepared foods come in various sizes. The medium Chicken Pie was perfect for the two of us. We got two dinners and a lunch for Husband out of this $10 pie! They have a nice variety of dessert pies also, but I chose a small Tiramisu for Husband and he loved it. He also agreed that the Crab & Artichoke Dip was fantastic. This store also sells plants and herbs outside. Highly recommend you bring a cooler with you, the bigger the better, to travel home with as many goodies as you can carry! I wasn't prepared, but was able to buy a $3 hot/cold-keeper bag from them and some ice. Worked beautifully! read more

See all

Introduced to Friendly Market today. So many good things to delight in. Had the tomato pie which is awesome with its flakey crust. Also tried the chips with house seasoning with the blue cheese ranch dip. Yummy to my tummy. Can't wait to try the tomato pimento cheese and Soppressata. They also have fresh fruit, bread, wine, gifts and so much more. Can't wait to go back and try some more treats! read more

The Friendly Market - Farmers Market Near Me - Morehead City, North Carolina

See all

A great place for appetizers or prepared meals. A delightful concept I wish I had come up with the idea! It needs to be franchised and will succeed in any beach community! read more

This may be my favorite place on the east coast... who doesn't love incredible food, homegrown NC finds, and plants all in one place?! I haven't had anything that I didn't love from here... their blue collard dip is our FAVORITE THING EVER, their tomato pie is incredible, the shrimp and grits are unforgettable, the chicken salad is a MUST TRY. I love that they premake pies/entree's so on a busy school night all you have to do is pop it in the oven. Their baked goods are amazing as well. Everyone here is truly "friendly" and always happy to help and serve. The plants are gorgeous and fairly priced. If you're in the area, don't miss out on this gem... you won't be disappointed. read more

So my job has me here at Morehead North Carolina and I met a wonderful lady name Katie that told me about friendly market. Outside looking at the building is so inviting when you walk in you feel like you're in a different world atmosphere of beautiful display foods wine champagnes and people laughing and then saying hello to each other and the neighbors well I started looking around and I could not believe in the fridge Raider they prepared their food freshly every morning and I'm talking fresh it's delicious it's got character it's got personality and when you check out it really meets its expectations the people are so friendly and I really enjoy going there every other day I shop for my pre-paired food and it's really great you got to come in and just walk around and look read more

This is truly the most beautiful prepared food market I've ever been to. Absolutely delicious pies, sauces and jams galore, delightful little salads and everything fresh, fresh, fresh. The space is airy and open and you see right into the kitchen, which gives that added confidence when everything is made in house. Their wine section was ample and they had plenty of snacks, cheeses and more for a wonderful feast. Loved the Friendly Market. Definitely recommend a visit to any foodie or just someone wanting delicious eats without lifting a finger while on the Crystal Coast. read more

The food is fresh, but lacks flavor. It tastes like they don't have any seasonings (even salt) in the kitchen. You can't eat here which is weird considering the LARGE porch built on the front that they want people to sit at. Haven't tried the canned foods or any of the alcohol yet, so I can't speak to those options. read more

Amazing prepared foods to go and friendly service. The shrimp and corn chowder was the best and we went back for more the next day. The strawberry shortcake was our favorite dessert, along with monster cookies. read more

Great gluten free options. I love this place. Everything I bought was fresh an delicious. I highly recommend the black bean salsa, and the corn chips, potato chips and the crust less coconut pie. There was a lot of options I didn't get to try but I will be back next time I visit the beach. read more

I received a gift certificate for Christmas and decided to run in and use it for our supper on a busy day. Needless to say I was not impressed, the chicken pot pie was just ok and was too sweet to my liking. I also bought the crack pie and it was so dry it crumbled when I tried to cut it. I tried to microwave it thinking it might soften it some just got harder and I threw it away. I tried a small container of the promise land chicken salad and it tasted old also got thrown away. That will definitely be my 1 and only trip to friendly market. read more

When I got chicken salad this week I noticed it had chunks of chicken back in it. It tastes the same but is a little drier. I wish you could return to the method you had changed to. I love your chicken salad and buy it every week. I had to add mayonnaise to the chunky kind as I have trouble swallowing and the mayonnaise changes the taste. I hope at least there may be some of both kinds. I will keep coming no matter what. I love your market! JoAnne read more

Out of town from Greenville spending a quiet weekend at the beach; figured we'd pick up a couple of ready made meals to take home from their already fixed heat and eat case. Shrimp 'n grits - really just so so. There was absolutely nothing special or worth the price about this dish in our opinions. Also picked up one with noodles and beef, some type of their version of Beef stroganoff, also a big nope. Crazy salty to a fault and mostly just dry noodles. Hard Pass on both. And the sweets! Ready made cookies were super undercooked. Yuck and O. Honestly not sure what the hub bub about this place is; hubs and I found it pretty lacking and very "touristy' overpriced to boot; go to HappyCakes in Morehead City for some really excellent sweets. read more

This place is excellent! I wished I lived closer! The selections were abundant and the prices were reasonable! It is a huge store with friendly folks! read more

Whenever I go home to visit, I always have to stop at Friendly Market. They have a wide variety of snacks (e.g. cheese straws, chips & salsa), drinks, baked goods (the cookies are to die for!), and refrigerated meals (made in-house). There is a focus on North Carolina-made products, which I love. Staff members are always super friendly and very helpful. I've also ordered flowers for my mom from the nursery, and the plants have always been beautiful. Friendly Market is always buzzing, so be sure to visit in the morning to make sure they have what you want in stock. This place is *the* heart of Morehead City. read more

Ordered the Thanksgiving meal for two. It was absolutely delicious and great portion sizes. I will be calling and reserving the Christmas meal! read more