Where to begin! I was looking for an upgrade for my 10th wedding anniversary. I knew I wanted a lab diamond, and I had a general idea of what I wanted. I made some appointments with trendy lab-grown diamond companies I had discovered on Instagram and TikTok, and was unimpressed not only with the quality but also with the impersonal experience. They all gave me the ick. And then I FOUND STEVE OF THE DIAMOND GUYS! Steve is warm, open, conversational and not at all pushy. It felt like we were teammates, designing my dream ring together. He is easy-going, efficient. Everything was on time; he was so patient with me going back and forth on the exact diamond, and the process was exactly what I hoped for. My hopes for my ring were high, and honestly, the ring exceeded my expectations. I'm not lying when I say I catch myself just staring at this diamond like it's the love of my life. (Sorry, husband!) If you're in the market for diamonds, lab diamonds, custom jewelry, etc, Steve is your guy. I can't recommend him enough! read more

I went to The Diamond Guys to get a wedding band and Steve was so amazing. He was able to design such a beautiful band and was very accommodating and easy to work with. Would definitely go back for any other jewelry needs! read more

Steve was great, he hand selected and custom ordered exactly the diamond and setting that I wanted. He was incredibly patient and made sure we got exactly what we wanted. A lot of other jewelry stores just wanted to sell me what they had in stock. He even hand delivered the ring after hours late after he resized it! He gave me a great price on top of all that! Don't go anywhere else! read more

My partner, Jake and I went in for a viewing. Steve was absolutely incredible. So knowledgeable and made us feel so comfortable. There are plenty of jewelers who try to upsell, nickel and dime you, and talk down to you as the resident expert in the field of diamonds that is NOT Steve! His complete transparancy and personable approach of doing business is incredibly refreshing in an industry like this. Please check this place out -- you will not be disappointed! Thank you Steve! As a woman, I was able to figure out what I wanted with an assemble station where you try on different shapes and sizes, try on different bands, etc. there are tons of sample rings of all sizes and shapes. I was looking for something that was 3 ct+ to see what it would look like on my finger and I was able to successfully do that! Definitely a great spot for couples to get a true idea of what they want! read more

So I must admit, I found The Diamond Guys by accident. The original jewelry store I was planning on had unexpectedly closed early, so I decided to look for any nearby Jewelers. The Diamond Guys was the closest one, so I gave it a shot. Best decision ever. I knew nothing about engagement rings prior to meeting Steve, the owner of the company. Steve is one of the nicest, most caring people I've ever met. He doesn't approach you as a salesmen, he approaches you as someone who's there to help you make the most of one of the biggest moments in your life. The thing I like most about Steve is that unlike other jewelers, Steve incorporates plenty of new age technology in his business. While deciding how I wanted to customize the ring I was going to give my fiancée, Steve created several 3d renderings of different styles that I wanted to choose from. If you have no idea what you want in an engagement ring and need some guidance, Steve is your guy. He has some of the best customer service I've ever experienced and I cannot recommend The Diamond Guys enough. read more

See all

I'm using this review to extend my sincerest gratitude to The Diamond Guys team and vendors that had a hand in making my engagement ring. It turned out more beautiful than I could've imagined, and the level of craftsmanship exhibited in my ring speaks volumes to the high standards that resonate throughout the organization. I also want to give a special shout out to Steve from the LA, California branch who spent several months treating me and my now fiancé with nothing but top-tier customer service. His patience, accommodation, and love for his craft remains unmatched. I spoke with several vendors prior to committing to The Diamond Guys, and nobody topped Steve's knowledge of the industry and service. When I started the engagement ring process, I knew NOTHING about picking a center stone, the 4 Cs, the style I wanted, etc. I ended up customizing the ring to my exact specifications, and I couldn't be more pleased. I absolutely loved having a hand in every part of the process, especially for something so significant - both in cost and sentimental value. Steve helped me through it all, and, most importantly, was respectful of my fiancé's budget. I loved that I could speak to someone who I could trust wasn't trying to up-sell me. From helping me pick out the center stone, to speaking with different vendors to find affordable matching side stones - I knew I could rely on his expertise and integrity to guide me through the whole process. The Diamond Guys has my highest recommendation - I've already recommended them to my friends/family who will be on the market for an engagement ring soon! Thank you, Steve. Thank you, The Diamond Guys. read more

See all

I am soooo glad I found The Diamond Guys (thanks, Yelp!). I got engaged in February and I hardly wear my ring since It's too loose but I was too lazy to get it resized. I finally said not today satan, I'm getting this ring sized. I spoke with Steve and he asked all the right questions to be able to give me a quote. He made an appointment with me within the hour and was very helpful in letting me know how to get to his store. They have a great selection of rings, I fell in love with a radiant cut diamond he showed me! Anyway, Steve tested my ring to make sure it's legit and he was able to show me where the inscription on the diamond is located. He recommended I go .5 a size down since swelling occurs. He wasn't sales-y nor did he rush me, just a personable guy. He gave me a turnaround time of next day, maybe even day of. I was pleasantly surprised when he gave me a call around 6pm saying it was ready. Steve was nice enough to meet me downstairs so I won't pay for the meter. My ring is absolute perfection!!!!! Steve made sure it fit right and that I left a happy customer. I wish I knew about him sooner because I would have told my now fiancé to purchase a ring from him. I recommend The Diamond Guys for all your ring needs! read more

The Diamond Guys - Thank you, Steve! It fits now :) - Jewelry Near Me - Sherman Oaks, California

Excelente place Steven was amazing fast great service everything you want to get engaged

steve is absolutely astounding! incredibly concise and meticulous about all your diamond needs!

SO glad we discovered The Diamond Guys! My fiancé (now husband) & I stopped in to figure out his ring size and get a better idea of what he was looking for in his wedding band. Steve was so welcoming and willing to assist us in answering any and all questions we had. He had a wide variety of men's bands available to try on and we ultimately found the perfect ring. He walked us through the customization process and in just a few weeks, we received my husbands beautiful wedding band! Based on how excellent our experience with Steve was, we both decided that he will be our jeweler for life. He is honest, kind, and patient. I definitely recommend stopping by for any of your jewelry needs! read more

Steve, the Diamond Guy, is the person and place to go when in need for a diamond ring or any ring!!! Steve has a great selection, prices, and definitely service and knowledge! Steve custom made our 25th Anniversary Wedding Ring and Band with a lab grown diamond and the rings turned out FABULOUS! Steve, the Diamond Guy, is awesome!!! read more

All I have to say is Steve and the Diamond Guys are a huge 5 for me!!! We have had such an amazing experience from beginning to our end result. The ring that my now fiancé chose is absolutely beautiful and he puts so much emphasis on the service the Steve provided. We went to about four other jewelers before him, and he was the absolute best. We're in the process of sizing the ring down slightly, and he's been so accommodating to get it turned around as quick as possible. Highly recommend!!!!!! read more

The Diamond Guys - Jewelry Near Me - Sherman Oaks, California

A great environment for relaxed, less stressful, non-pressure, jewelry sales and fabrication.

This review is long overdue, I don't even know where to begin. Steve has been beyond wonderful and I can't recommend him highly enough. Picking out the perfect ring is probably the most stressful thing to go through and even though we'd been ring shopping together to get an idea of what she liked, I was totally overwhelmed. But when I arrived, Steve took the time to teach me all about diamonds, rings, and so much more. I was blown away by the selection of rings they have on display. I'm not a decisive person and a bit of a perfectionist, which means that it took time for me to finalize what I wanted with the custom ring he helped me design, but Steve wasn't pushy and helped me out every step of the way. I can't thank him enough for the time he spent to help pick out the ring. He was not pushy to make a sale, he wanted to make sure I had the perfect ring picked out before purchasing it and he helped me pick out the best engagement ring and wedding band. If you are in the market for a ring, Steve at The Diamond Guys is the man to take care of you. No other place would take the time that Steve would to help you pick out the perfect ring. I can't recommend them enough. Thank you!!! read more

See all

My fiancée and I have purchased our engagement ring and wedding bands through The Diamond Guys. BEAUTIFUL selection. Steve and Ponya are great! My fiancée needed a resize for her engagement ring. They were great at communicating back and forth. Took care of it within a day and shipped the next! Lovely team and couldn't recommend going elsewhere! read more

My then-fiancée and I started looking for engagement rings early in 2022 without a great deal of success. We first visited a fairly well-known online jeweler's physical location in LA but didn't love the rigid structure of the appointment (hard-capped at 45 minutes) and the prices were quite a bit higher than we were comfortable. We then tried a highly-rated jeweler in LA's Diamond District but had an even worse experience there when the jeweler we worked with simply ignored every request we made, showing us items that we had made explicit we were not interested in or could not afford. Overall, a couple of fairly disheartening experiences. During our next online search, we stumbled upon the Diamond Guys. They didn't have many reviews (though the few they had were extremely positive) but a quick scan through their online collection of loose diamonds looked promising (in terms of variety and price) so we decided to take a chance and scheduled an appointment. When we arrived, we met Steve, the store owner, who we immediately got a strongly positive vibe/impression from. He was warm and welcoming right away, carefully listening to my fiancée's preferences. After processing what she'd said, he made some suggestions on what to look for in a diamond and ways to cut costs/fit within our budget while still meeting all of her requirements. We were both blown away by the tips he was sharing with us (things we had not heard in our previous jeweler encounters or online research) and finally found the perfect diamond at an outstanding price. However, we soon realized that my fiancée's ideal setting wasn't something that the Diamond Guys carried, but Steve told us that we could design a custom ring that would meet her specifications. He then proceeded to work with us over the next couple of weeks to nail down a design and get it manufactured in a timely manner while also finalizing an unbelievable price that fit within our tight budget. Everything came out perfectly and my wife is absolutely in love with her ring. Since then, we've worked with Steve to get both of our wedding bands made and he's been a joy to work with. When we've had issues with manufacturing (not his fault at all), he's gone to bat for us to make sure we're completely satisfied with the final product. Steve is the absolute best. He's been nothing but kind and accommodating and understanding and attentive. He always treated us with respect and made us feel important even though we were working with a pretty small budget (which he was well aware of). Every interaction with him was positive and he went out of his way to take care of us. We had even discussed inviting him to our wedding (although logistics/timing kept that from being possible )! Neither of us is into jewelry in general, but we still plan to buy from Steve in the future, even if only to stay in contact with him and support his business. We can't recommend Steve and the Diamond Guys strongly enough! read more

Steve is a gentleman and professional. He was a great listener and willing to spend the time to get to know exactly what I was looking for. He was not pushy and didn't rush anything. I felt very comfortable hanging out with him during the process of selecting a piece for my fiancée's engagement ring. I was absolutely ecstatic with the final product and Steve was amazing during the entire process. I highly recommend The Diamond Guys for anyone looking for jewelry for the person they love. read more

Highly recommended! Steve is an amazing individual with both great knowledge of the business and craft and brings incredible value as they are not burdened by massive marketing or infrastructure costs, they are family owned many generations and provide an enormous range of product at higher quality than the big guys... the savings really pass along to their customers. They found a life long customer with my wife and I for sure! read more

Fiancé got me this beautiful ring! Steve was totally helpful with the process and doesn't try to rip you off! Custom made and he did everything to my fiancés liking. If you need a ring you have to go here! They offer the highest quality diamonds for the best prices :) read more

The Diamond Guys - Cant stop looking at it - Jewelry Near Me - Sherman Oaks, California

Steve is the best jeweler in town. He is very accommodating and genuinely a nice person. His service and attention to detail is second to none. I will absolutely be going back. read more

I bought an IGI certified lab diamond from overseas and wanted an independent jeweler to make sure what I got is exactly what I purchased and Steve was quick to get me in for an appointment to confirm the inscription # under their microscope. This was free of charge so I was really impressed with how much detail and information he gave me while inspecting it, weighing it and telling me the color he would rate it at and looking for inclusions too under the loupe. I took a look at all the rings he had available and he has a good selection of settings. I didn't look at his diamonds as I already bought one but he did tell me the price range and they are very fair, comparable to what one would find on rarecarat.com (cheapest online). Most retailers price far over online retailers because they have overhead costs so I was surprised at this. If I hadn't imported one already I would have been very interested in buying one through him; I went to a chain retailer a few weeks ago and their prices were about 3x (!!!) the price as what Steve quoted. His office was clean and he wore a mask which I appreciated. He also took out all the equipment to the desk in front of me so he was able to do the full appraisal while I watched without losing sight of my diamond at any point in time. Overall he has great customer service and provides his objective opinions. He wasn't pushy at all and I didn't feel pressured to buy anything, unlike my experience at the chain store. I was happy with my appointment and highly recommend him. read more

We bought my husbands wedding ring from Steve and the whole experience was great! He was easy to work with, professional, honest, very knowledgeable and an all around good guy. He really listened to us and helped us pick the perfect ring for my husband and gave us an incredible deal on it too! His store is super nice, a very relaxed no pressure environment, and he knows his stuff! We highly recommend Steve and the Diamond guys for all your jewelry needs! read more

I originally called to get my fiancés engagement ring cleaned because it wasn't shining like it used too. I was hoping that it wasn't going to take long because I was on my lunch and needed to get back to work. I go into the suite and I'm blown away with the setup he has going on in a suite in an office building. I let Steve know that I'm on my lunch and need to go. Without skipping a beat the man takes down my information and lets me know I can come pick it up after I get off. I was a little hesitant to leave my fiancés engagement ring with someone I just met but he was very confident and reassuring me that there was nothing to worry about. I come back after work, mind you I'm late, and he's waiting there for me with a perfectly clean ring like I just bought a new one and he even stayed later then he was supposed mass to, to make sure I got my ring. That is what I call fantastic customer service!!Steve has really made a unique experience when it comes to jewelry shopping. Every store I go to has a store front with a group of people just waiting to be helped, not Steve. He's created a way to make jewelry shopping personal. I am going to return to him to get the ring insured and browse some other goods. If you are looking for a complete personal jewelry shopping experience I would highly recommend visiting Steve and the Diamond Guys! read more

They have a very nice show room and Steve provided me with excellent service. I am not a ring person and felt a little nervous finding my wedding band. However, when I walked in I felt like Steve was there to help and guide me, not pressure me in to buying something. Most importantly, he was professional and HONEST with his thoughts and advice. Whether you know rings or are clueless, I would highly recommend at least checking out the diamond guys as one of your stops when looking for a ring. read more

If I could give more stars I would! Steve was an absolute dream to meet with, so patient and explained everything to me. He really was not rushed to get me out the door and spent his time making sure he was accurate and fair. Thank you, Steve, for a wonderful experience! read more